Integration with Cisco WebEx Meeting Center Increases Webinar Attendance
MCLEAN, VA - March 30, 2009 - Cvent announced a strategic integration to enhance webinar and online meeting management capabilities. Cvent's event online registration and marketing application has completed a seamless integration with Cisco WebEx Meeting Center. Cvent will now offer event and meeting planners complete flexibility to manage and market online meetings in addition to live in-person events.
"As planners struggle to justify the costs of live meetings in 2009, we have received an influx of requests for integration to online conferencing solutions," Cvent Executive Vice President of Sales & Marketing, Chuck Ghoorah said. Now our customers can finally use Cvent's sophisticated meeting management system to market and conduct registrations for their online meetings. Virtual meetings are nothing new, but the ability to put sophisticated horsepower behind the marketing and management of online meetings has been missing from the marketplace. That is, until now. Combining Cvent, the leading online event registration and event marketing tool, with Cisco WebEx Meeting Center gives meeting planners a powerful way to compensate for any decrease in meeting and travel budgets.
Cvent's integration with Cisco WebEx Meeting Center boasts a variety of features including online fee collection, seamless synchronization of contact data, custom-tailored email invitations, registration paths for different types of attendees, automated reminders and branded event websites. After the webinar, Cvent automatically synchronizes registration data with Cisco and allows users to send post-event emails and post-event surveys to webinar attendees. Cvent customers now have an easy way to integrate with one of the most reliable web-conferencing services available.
"Our marketing department has been using Cisco WebEx Meeting Center to conduct thousands of online educational seminars for event and survey organizers. In addition, our training department utilizes Cisco WebEx technology to deliver web-based training sessions for our active client-base," said Cvent's Vice President of Marketing, Eric Eden. "In our experience, we have found online events to have a very high return on investment. When you have to do more with less, initiating a new channel of communication with customers and prospects can help diversify your marketing mix."
About Cvent
Founded in 1999, Cvent has over 400 employees worldwide. Cvent offers web-based software for web surveys, online event registration, event management, event website creation, meeting site selection and event sourcing. Cvent helps over 12,000 planners manage 175,000 surveys, marketing campaigns and events per year. Cvent's users have sent over 500 million event invitations, have processed $1 billion in online payments and have managed over 10 million event registrations and responses using Cvent's software. For more information on Cvent's web-based software, please visit www.cvent.com.
Media Inquiries Contact
Kate Slonaker
Marketing Manager
kslonaker@cvent.com
703-226-3547
www.cvent.com
