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The BTN Group Releases "Best Practices in SMM Strategic Sourcing" White Paper Sponsored by Cvent

Paper Offers Insight into the Core Elements of Strategic Sourcing for Corporate Meetings and Events

September 23, 2011 – NEW YORK and MCLEAN, VA – Cvent, the world's largest cloud-based software provider of meeting and event management, venue selection and web survey solutions, has sponsored a white paper published by The BTN Group, titled "Best Practices in SMM Strategic Sourcing," to help travel and meeting managers navigate the core elements of strategic sourcing.

"Strategic sourcing accounts for 60 to 70 percent of overall SMM savings, and is critical for companies looking to better control their meetings spend. Companies that are not sourcing meetings strategically are leaving money on the table and are opening their company up to unnecessary risks," said Anil Punyapu, Vice President of Enterprise Sales and Partnerships at Cvent. "With this white paper, travel and meeting managers will have the insight they need to either get started with strategic sourcing now, or refine their sourcing program for even greater cost and efficiency benefits."

"Best Practices in SMM Strategic Sourcing" features:

  • Tips on how to build the business case for strategic sourcing as part of a Strategic Meetings Management Program (SMMP);
  • Concrete steps for each phase of the strategic sourcing process, including: assessing the current meetings situation, analyzing the market, developing the strategy, selecting suppliers and negotiating contracts, launching the program, and ongoing program management;
  • Considerations for selecting the right sourcing tools and technology; and
  • Common myths and realities about strategic sourcing.

"As meetings business swells worldwide [details here], corporations with mature sourcing efforts and preferred meetings suppliers will negotiate better, realize more savings, drive better service and, as a result, prove a better return on investment for every meeting they conduct," said Louis Magliaro, Publisher, The BTN Group. "Strategic sourcing is a critical step for managing meetings successfully, and we hope travel managers and meetings professionals will review the most current thought leadership in the market."

Download a copy of the The BTN Group's Best Practices in SMM Strategic Sourcing white paper.

About Cvent

Founded in 1999, Cvent is the world's largest meetings and event management technology company and has 1,400+ employees worldwide. Cvent offers web-based software for online event registration, meeting site selection, event management, mobile apps for events, e-mail marketing and web surveys, and helps more than 10,000 clients in 90 countries manage hundreds of thousands of events, surveys and e-mail campaigns. Cvent's client base includes corporations from every major industry, associations, universities, and non-profit organizations. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

About The BTN Group

The BTN Group is an integrated media company serving the information needs of the managed travel and meetings marketplace. The BTN Group publishes Business Travel News, Travel Procurement, Travel Management, The Transnational and The Beat. The company's Content Solutions department effectively delivers sponsored content to targeted communities of travel professionals via e-newsletters, white papers, webinars, supplements and other vehicles. For more information, visit

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