Cvent Releases eBook to Help Businesses Better Manage "The Conversation" in the Age of Social Media

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eBook Shares Tips for Collecting and Analyzing Feedback; Turning Feedback into Actionable Insights With Limited Resources

November 2, 2011 – NEW YORK and MCLEAN, VA – Cvent, the world's largest provider of cloud-based software for web surveys, event management and meeting site selection, today released a free eBook, "Harness the Conversation—Business in Today's Social World," that provides organizations with tips and techniques for gathering customer and employee feedback and then turning that information into actionable business insights.

"Conversations about companies are happening everywhere, across multiple channels. By coupling social media insights with feedback from web surveys, businesses can tap into the conversation and gain a clearer view of employee sentiment and customer priorities," said Eric Eden, Vice President of Marketing at Cvent. "This eBook offers specific feedback collection and analysis strategies for organizations looking to better understand the people that influence their business and, as a result, grow their bottom line."

Highlights of the eBook include:

• Tips for building an agile business, including how to establish a regimen to capture the right information at the right time and then how to interpret and act on those insights;
• Pointers for establishing a "Learning Organization" focused on absorbing, analyzing and acting on the trends and opinions that matter most to improving performance; and
• Techniques for leveraging online survey software to get the most out of limited resources and turn survey results into meaningful insight.

For a complimentary copy of "Harness the Conversation—Business in Today's Social World," visit http://www.cvent.com/survey-ebook/.