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Creative Group Selects Cvent as Strategic Meetings Management Technology Partner

Creative Group to Use Cvent's SMM Solution to Help Clients Better Manage Meeting and Event Spend, Mitigate Risk and Drive Compliance and Savings

July 7, 2011 – NEW YORK and MCLEAN, VA – Cvent, the world's largest provider of online event management, meeting site selection and web survey solutions, today announced that Creative Group, one of the largest and most influential meeting planning and incentive management companies, has selected Cvent as its Strategic Meetings Management technology partner, following an extensive 9-month review of available solutions.

Creative Group manages close to $100 million in annual meetings and events spend for a client roster including Fortune 500 as well as smaller companies, many of which are in the insurance/financial services and healthcare industries. The company operates more than 400 programs and moves more than 60,000 travelers to domestic and international destinations each year. In 2010, Creative Group booked 85,000 room nights for meeting and incentive programs.

With the addition of Creative Group, Cvent is now powering SMM programs for 11 of Corporate Meetings & Incentives magazine's "CMI 25" list of the top 25 meeting planning and incentive management companies in North America.

"It was critical to us to find just the right SMM partner one with truly best-in-class technology, the ability to support our business on a global level, and superior service," said Brad Langley, President and Chief Operating Officer of Creative Group. "Following an in-depth evaluation, we found Cvent to be the best choice. Cvent's strategic vision, innovative and consistently enhanced product, and flexibility are unsurpassed in the market. This also dovetails nicely with our recent announcement regarding Jane Wolfe's appointment to the VP, Strategic Sourcing and Business Development position at CGI. Jane brings the intellectual capital to truly optimize Cvent's offerings in our client space."

Cvent's web-based SMM solution encompasses strategic sourcing, meeting registration, budgeting, payment processing, approval coordination, report generation and return on investment analysis, and will help Creative Group deliver meetings programs for its clients that:

  • Provide full visibility into and consolidate overall meetings spend;
  • Mitigate risk associated with supplier selection and contracting;
  • Ensure compliance with industry standards and meeting policies; and
  • Drive quantifiable cost savings and cost avoidance benefits.

Under the partnership, Cvent will support the launch and ongoing training and use of its SMM technology solution at Creative Group, as well as assist the company with cultural change management and work closely with the Creative Group team on continuous enhancements to Cvent's product.

About Cvent

Founded in 1999, Cvent is the world's largest meetings and event management technology company and has 1,400+ employees worldwide. Cvent offers web-based software for online event registration, meeting site selection, event management, mobile apps for events, e-mail marketing and web surveys, and helps more than 10,000 clients in 90 countries manage hundreds of thousands of events, surveys and e-mail campaigns. Cvent's client base includes corporations from every major industry, associations, universities, and non-profit organizations. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

About Creative Group

Creative Group is one of North America's largest and most influential "Big Eight" meeting planning and incentive management companies. Headquartered in Appleton, Wis., with an additional office in Buffalo Grove, Ill., Creative Group has been named among Corporate Meetings & Incentives magazine's "CMI 25" list of the top meeting and incentive companies in North America every year since the inception of the recognition program in 2007. In business for more than 40 years, Creative Group is a privately-held, employee-owned company with 120 employees that manage a wide variety of events for the company's clients around the world, including but not limited to sales, marketing, clinical and many other types of meetings, incentives and events.

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