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CrowdCompass Releases New eBook: "Mobile Apps: The New Event Essential"

Mobile app developer strives to help planners adopt mobile technology at their next event

McLean, Va. – April 8, 2013 – Cvent, the world’s largest cloud-based provider of event management tools, meeting site selection and mobile apps for events, released a free eBook called "Mobile Apps: The New Event Essential" that provides meeting and event planners with a detailed guide on how to get started with mobile apps for their events and grow their organization’s strategy over time.

"Mobile technology is proving itself to be the wave of the future as it is significantly impacting the meetings industry today," said Eric Eden, vice president of marketing at Cvent. "We are excited to have the opportunity to help organizations learn how to get started with mobile apps for their events. Our mission is to help planners pull together the best business case for going mobile and demonstrate how an event app aligns with critical business objectives."

Cvent has released several other eBooks that can also be downloaded for free:

  • Social Media Power Plays for Events – Find out how to use social media to engage attendees and amplify the best parts of your event via social media
  • Event Marketing 2.0: How to Boost Attendance through Social Media – Offers practical advice on how to market and promote registration for your event on social media
  • Mobile App Marketing Playbook – Step-by-step guide for getting 80% of attendees to download your mobile event app

To download all three free eBooks please click here.

About Cvent

Founded in 1999, Cvent is the world's largest meetings and event management technology company and has 1,400+ employees worldwide. Cvent offers web-based software for online event registration, meeting site selection, event management, mobile apps for events, e-mail marketing and web surveys, and helps more than 10,000 clients in 90 countries manage hundreds of thousands of events, surveys and e-mail campaigns. Cvent's client base includes corporations from every major industry, associations, universities, and non-profit organizations. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

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