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Cvent Event Management Solution Now on AppExchange

Cloud-Based Data Exchange Streamlines Event, Survey and Registration Management

July 09, 2012 – NEW YORK and MCLEAN, VA – Cvent, the industry leader in event management solutions, announced today that the company's event management and online registration system is now available on Appexchange, enabling common users of the two mission-critical SaaS platforms to easily exchange and synch data. The data flow can be customized by users and it travels in both directions, which is precisely what savvy event planners and Salesforce administrators both demand in a robust integration. Cvent's integration with has gained tremendous traction in 2012 and it has already been deployed by over 200 shared clients.

"With the integration, Cvent clients can satisfy the immediacy of data that a sales organization requires," said Brian Ludwig, Vice President of Sales at Cvent. "We're huge fans at Cvent we've been using world's #1 CRM tool for more than 10 years. We're pleased to give our clients the combined power of and Cvent to manage their events, data and contacts more efficiently."

Clients can now integrate and exchange data from the Cvent toolset that they leverage to market events, conduct surveys, collect payments and analyze results with key functional areas like contacts, tasks, opportunities, and campaigns. Once clients set the mapping of fields between the two systems with a simple, intuitive data interface, two-way data exchange is quick and perpetual, and manual import and export data is mitigated.

"Our company recently added integration to our Cvent account," said Judy Graham, Corporate Events Manager at Avantair. "I was able to configure the program myself, using the detailed instructions provided by Cvent. We can easily track invitations to and attendance of events in The program is easy to use and saves us a lot of manual work!"

The integrated dataflow allows quick retrieval of leads or and contacts from a search that was actually executed within Cvent. Clients can activate, deactivate or change integration settings for each event, survey or eMarketing campaign. Event managers can also automate the creation of tasks when prospects or clients open event invitations, register for events, complete surveys, or attend the event.

Cvent's integration with enables event managers to streamline campaign and contact management and significantly simplify dataflow between the management tools that clients use every day. To find out more about Cvent, please visit the company's website. To access the Cvent app for integration, visit the AppExchange here.

About Cvent

Founded in 1999, Cvent is the world's largest meetings and event management technology company and has 1,400+ employees worldwide. Cvent offers web-based software for online event registration, meeting site selection, event management, mobile apps for events, e-mail marketing and web surveys, and helps more than 10,000 clients in 90 countries manage hundreds of thousands of events, surveys and e-mail campaigns. Cvent's client base includes corporations from every major industry, associations, universities, and non-profit organizations. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.