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Tysons Corner, Va. and Las Vegas– June 15, 2015 – Cvent, Inc. (NYSE: CVT), a leading cloud-based platform for meetings and group business, today announced the launch of Lead Scoring to help hoteliers, convention and visitor bureaus (CVBs) and other event venue owners prioritize group leads. As a part of the Group Demand Management pillar of the Cvent Hospitality Cloud, Lead Scoring will provide users with the tools they need to efficiently manage, prioritize and track high volumes of group business leads through a central interface.
"It's estimated that hoteliers and venue owners have to manage up to 15 million inbound leads a year. Managing those leads is tedious when you constantly have to juggle shifting room and meeting space availability, food and beverage spend, audio-visual requirements and more," said Jeffrey Emenecker, general manager of Decision Street at Cvent. "With our new Lead Scoring software, hoteliers can configure a scoring strategy based on the individual needs of their hotel and each lead will be scored and prioritized based on lead size, profitability and best fit, depending on future inventory and demand. From there, hoteliers are able to focus their creative energy on managing and converting the leads that maximize performance."
The new technology comes from Cvent's September 2014 acquisition of Decision Street, an Atlanta-based hotel sales-intelligence software company. Decision Street's sophisticated lead-scoring and sales-optimization technology, is designed to address the demands of hoteliers and venue owners who are struggling to manage their increasing flow of group business electronic RFPs.
"Converting group business is a critical success factor for our hotels. We see a lot of leads every day, and we're eager to leverage lead scoring technology to buy back precious hours lost in the RFP evaluation process," said Linda Simpson, vice president of sales and marketing at Stanford Hotels Corporation. "Lead scoring will undoubtedly boost my teams' effectiveness by helping them prioritize and evaluate the best RFPs right away."
Lead Scoring is a part of the Cvent Hospitality Cloud, which provides a full spectrum of cloud-based solutions across the hotel and venue group sales lifecycle. The Hospitality Cloud consists of marketing solutions and SaaS software enabling hotels, CVBs and other event venue owners to more effectively generate qualified demand for meetings and events, manage that demand more efficiently, and measure group business performance.
Lead Scoring is currently available. To learn more, click here.
Cvent, Inc. (NYSE: CVT) ) is a leading cloud-based enterprise event management platform, with more than 14,000 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
This press release contains forward-looking statements, including statements relating to the expected volume of sourcing through the Cvent Hospitality Cloud in 2015, the rollout of the Hospitality Cloud to all Cvent users, and the expected functionality and impact of the Hospitality Cloud. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 16, 2015, Form 10-Q filed on May 11, 2015 and other reports and filings with the Securities and Exchange Commission.