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Meetings and Events Remain Powerful Economic Engines Globally
TYSONS CORNER, Va. – May 16, 2017 – Cvent, Inc., a leading cloud-based enterprise event management company, today revealed its annual list of the top 50 cities for meetings and events in the United States, and the top 25 cities in Europe, the Middle East and Africa (EMEA), and the Asia Pacific (APAC) regions. The lists were compiled according to meeting and event booking activity through the Cvent Supplier Network. Cvent sourced more than $11 billion in meetings and events globally through its marketplace in 2016.
The top 10 cities in each region for 2017 are:
To see the full list of the top cities for each region, please visit here.
"Corporate events remain important economic drivers for cities globally, and we're seeing a direct correlation between economic strength and event activity in our ranking," said Kevin Fliess, vice president of marketing for Cvent's Hospitality Cloud. "In the U.S., for example, the most recent statistics from the Department of Commerce show that several of the cities in our top 10 list–including Orlando and Nashville–are enjoying GDP growth that outpaces the national rate. Cities that continue to invest in attracting more and larger meetings and events each year are directly investing in their local economy."
"Orlando continues to invest in our industry every year, with even more new additions to our expansive convention center district, innovative new venues and attractions, and more quality dining options for every type of group," said Visit Orlando President and CEO George Aguel. "To receive the honor of once again being recognized by Cvent as the No. 1 meetings destination in the country, only reinforces our ongoing commitment to this important industry."
Destinations around the world compete on a variety of factors including the accessibility of the destination and facilities for events, price and price flexibility, quality of facilities, quality of services, personal safety for attendees, and having a point of differentiation.
Cvent evaluated more than 5,000 U.S. cities featured on the Cvent Supplier Network to compile the sixth annual list. Activity was tracked from January 1, 2016 to December 31, 2016 and the ranking was then determined by a set of qualifying criteria consisting of:
Featuring more than 245,000 hotels, resorts and special event venues, the Cvent Supplier Network (CSN) is one the world's largest and most accurate databases of detailed venue information. The CSN contains listings of hotels and other venues in more than 175 countries that can be searched and filtered based on approximately 200 meetings and events attributes. The Network is part of the Cvent Hospitality Cloud, which provides hotels, CVBs and other event venue owners, solutions to effectively generate qualified demand for meetings and events, manage that demand more efficiently, and measure group business performance.
Cvent, Inc. is a leading cloud-based enterprise event management company, with tens of thousands of customers and more than 2,500 employees worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.