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Cvent Unveils New eBook: Social Media Power Plays for Events

Global leader in meetings and event management technology launches resource that leverages social media strategies to enhance attendee experience and increase engagement

MCLEAN, Va., Nov. 27, 2012 - Cvent, the world’s largest cloud-based provider of event management tools, meeting site selection and mobile apps for events, today released a free eBook called “Social Media Power Plays for Events” that provides organizations with helpful information and tips to integrate the power of social media and mobile apps to enhance future meetings and events.

“There are many differences between social media strategies prior to and during events, and companies should keep that in mind when planning an upcoming meeting,” said Eric Eden vice president of marketing at Cvent. “Our team is excited to provide a resource that focuses on the next phase of social media and helps event planners successfully enhance the entire event experience for their attendees, speakers and sponsors.”

This is the second social media eBook Cvent has published and both eBooks can be downloaded for free:

  • Social Media Power Plays for Events — Find out how to use social media to engage attendees and amplify the best parts of your event via social media
  • Event Marketing 2.0: How to Boost Attendance through Social Media – Offers practical advice on how to market and promote registration for your event on social media

Cvent has also released an eBook on how meeting planners can market mobile Apps for their conferences to their attendees

  • Mobile App Marketing Playbook — Step-by-step guide for getting 80% of attendees to download your mobile event app

To download all three eBooks please click here.

Most recently, Cvent launched the ‘Build Your Crowd’ social media contest to encourage meeting planners to share how they built attendance at a meeting or event. Entries will be accepted through Cvent’s Facebook page or at cvent.com/buildyourcrowd until January 26, 2013.

To learn more about the social media contest in 60 seconds please visit:
http://www.youtube.com/watch?v=oX6iHhExhd8.

About Cvent

Founded in 1999, Cvent is the world's largest meetings and event management technology company and has 1,400+ employees worldwide. Cvent offers web-based software for online event registration, meeting site selection, event management, mobile apps for events, e-mail marketing and web surveys, and helps more than 10,000 clients in 90 countries manage hundreds of thousands of events, surveys and e-mail campaigns. Cvent's client base includes corporations from every major industry, associations, universities, and non-profit organizations. For more information, please visit www.cvent.com, or connect with us on Facebook, Twitter or LinkedIn.

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