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Global Competition Among Hotels Increases for Highly Profitable Group Business Category
TYSONS CORNER, Va.--(BUSINESS WIRE)--Cvent,
Inc. a leading cloud-based enterprise event management company,
today released its annual list of top hotels for meetings and events in
United States. The list was compiled by analyzing meeting and event
booking activity through its Cvent
Supplier Network, which sourced more than $11 billion in meetings
and events in 2016.
The company also announced it has expanded its European rankings,
announcing its Top 50 Meeting Hotels in Europe, the Middle East and
Africa (EMEA). Cvent also produced the inaugural Top 50 Meetings Hotels
in the Asia Pacific (APAC) region.
"Hotels have become increasingly focused on developing more meeting and
event business, and as such, have become more sophisticated in competing
for the most lucrative opportunities for their respective venues," said
Kevin Fliess, vice president of marketing for Cvent's Hospitality Cloud.
"Hotels continue to advance and expand their group marketing efforts and
are increasingly embracing a data-driven approach to more effectively
pursue the optimal meetings and events for their venue. This coupled
with another year of notable investment in renovation and other upgrades
have led to shifts in the rankings as competition remains fierce even in
a robust market."
"We are proud to be a major player in continuing to make Nashville a top
meeting destination," said John Adams, general manager, Gaylord Opryland
Resort & Convention Center. "This recognition is a testament to our
incredibly dedicated, passionate team and their focus on providing the
most memorable experience possible."
U.S. List Highlights:
the full 2017 list of Top 100 Meeting Hotels in the U.S.
EMEA List Highlights:
the full 2017 list of Top 50 Meeting Hotels in Europe.
APAC List Highlights:
the full 2017 list of Top 50 Meeting Hotels in APAC.
Cvent evaluated hotel properties that generated business through the
Cvent Supplier Network from January 2016 through December 2016. The
properties were ranked according to various criteria, including total
requests for proposals (RFPs), awarded RFPs, total room nights, awarded
room nights, major metropolitan area (MMA) market share, conversion
rate, and the hotel's unique profile visits in the Cvent Supplier
Network. The criteria are designed to provide the most accurate
reflection of the top meeting hotels in the U.S., EMEA and APAC regions.
Featuring more than 245,000 hotels, resorts and special event venues,
the Cvent Supplier Network is one the world's largest and most accurate
databases of detailed venue information. Cvent sourced more than $11
billion in meetings and events through its marketplace in 2016. The CSN
contains listings of hotels and other venues in more than 175 countries
that can be searched and filtered based on approximately 200 meetings
and events attributes. The Network is part of the Cvent Hospitality
Cloud, which provides hotels, CVBs and other event venue owners,
solutions to effectively generate qualified demand for meetings and
events, manage that demand more efficiently, and measure group business
For more information regarding the Cvent Supplier Network, visit www.cvent.com/rfp/hotels.
About Cvent, Inc.
Cvent, Inc. is a leading cloud-based enterprise event management
company, with tens of thousands of customers and more than 2,500
employees worldwide. Cvent offers software solutions to event planners
for online event registration, venue selection, event management, mobile
apps for events, email marketing, and web surveys. Cvent provides
hoteliers with an integrated platform, enabling properties to increase
group business demand through targeted advertising and improve
conversion through proprietary demand management and business
intelligence solutions. Cvent solutions optimize the entire event
management value chain and have enabled clients around the world to
manage hundreds of thousands of meetings and events. For more
information, please visit Cvent.com, or connect with us on Facebook,