Gaylord Hotels Partners with Cvent to Increase Group Business
Gaylord Hotel's Total Meeting Pricing Promotion is available on the Cvent Supplier Network
MCLEAN, VA – JUNE 18, 2009 – Cvent, the leading provider of online event management software, site selection and event sourcing (eRFP) solutions, has established a strategic partnership with Nashville-based Gaylord Hotels to promote a new program Gaylord is offering meeting planners. Total Meeting Pricing offers an exclusive meeting package that covers most ancillary costs, offers planners the best available room rate and flexible food & beverage options. Gaylord Hotels is promoting Total Meeting Pricing and looking to increase additional group business through the Cvent Supplier Network. Gaylord Hotels has secured prominent placement on the Cvent Supplier Network for several of its properties. Thousands of qualified meeting and event planners visit the Cvent Supplier Network and use Cvent's electronic RFP management toolset for free to source their meetings and events.
Over 25,000 group meeting eRFPs have been sent through the Cvent Supplier Network over the past 150 days. "Enhanced placement on the Cvent Supplier Network will help Gaylord Hotels connect with a new audience of meeting planners that often times had no pre-existing relationship with Gaylord Hotels. To expand its opportunities for incremental new group business, Gaylord Hotels strategically positioned their portfolio of properties to be front and center on the Cvent Supplier Network. Gaylord Hotels are known for executing one-of-a-kind meeting and convention experiences and our meeting planners will appreciate the convenience of connecting with these properties when they are looking to book business," said Chuck Ghoorah, Cvent Executive Vice President of Sales and Marketing.
Through an extensive series of focus groups with meeting planners, coupled with ongoing interaction with their highly valued customers, Gaylord Hotels developed Total Meeting Pricing to help meeting planners control their costs and still get what they need from a successful meeting. Joanie Flynn, Vice President of Brand Marketing for Gaylord Hotels said, "The Cvent Supplier Network is the best way for hotels to reach out to an untapped audience of meeting and event planners. We've seen more of our meeting planner customers migrate to this platform in order to streamline their event sourcing and meeting site selection efforts. It was obvious that the Cvent Supplier Network was the ideal place to draw awareness for the new Total Meeting Pricing program, increase our group business and create new revenue opportunities."
The Total Meeting Pricing program bundles key services with an inclusive meeting package that covers ancillary costs such as audio/visual, IT, meeting space and rigging. Plus, meeting planners inquiring about the Total Meeting Pricing program through the Cvent Supplier Network will receive Gaylord Hotels' best available rates and flexible food & beverage options.
Founded in 1999, Cvent is the world's largest meetings and event management technology company and has 1,200 employees worldwide. Cvent offers web-based software for online event registration, meeting site selection, event management, mobile apps for events, e-mail marketing and web surveys, and helps more than 10,000 clients in 90 countries manage hundreds of thousands of events, surveys and e-mail campaigns. Cvent's client base includes corporations from every major industry, associations, universities, and non-profit organizations. For more information, please visit www.cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
About Gaylord Hotels
Gaylord Hotels has established its place as the only multi-property hospitality company guided by a single focus: extraordinary meetings and conventions. Industry experts recognize their lavish locales as superior hotels and convention centers offering flawless customer service. They strive to make planning easier for meeting planners by providing "everything in one place." From guest rooms and meeting space, to recreation and dining, in a self-contained environment, Gaylord Hotels reduces logistical preparation for meeting planners while, at the same time, providing attendees greater opportunities for networking. For more information, please visit www.gaylordhotels.com.