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Success Stories

About Brainshark:

The Brainshark platform helps companies improve sales productivity, with solutions to more effectively prepare and train employees, engage with key audiences, and advance business opportunities.

How Brainshark uses Cvent:

  • Lead Generation
  • Event Marketing
  • Modern Marketing
  • Brainshark

    In growing from a single solution to a platform solution, Brainshark needed to build and streamline their lead generation strategy in order to manage the lead lifecycle. Events, both online and offline, are a key approach to capturing Brainshark leads. In order to continue to grow, Brainshark needed an all-in-one event management solution that integrated with WebEx, Salesforce and Eloqua.

    “Our events serve as a key conversion point for us in driving both outbound and inbound interest. We want to make sure that whenever anyone attends an event, their information is synced immediately into Salesforce from the moment we have their interest,”

    - Joan Babinski

    VP of Marketing, Brainshark


    Brainshark needed an event management solution that integrated with WebEx, Salesforce, and Eloqua. The Brainshark team was spending countless hours manually moving information from Cvent to Salesforce. This was not a scalable solution for an organization focused on expanding their number of events. Brainshark needed an event management solution that integrated with all their marketing tools from WebEx to Salesforce and Eloqua.

    What They Wanted:

  • A web-based tool to automate event management
  • Ability to streamline registration date across systems
  • Generate and share reports automatically across the organization
  • The Benefits of Cvent

    Event Marketing, Management and Integrations

    After being on Cvent for a year, Brainshark was able to increase the number of events they did by 50 percent. As Brainshark event offerings increased, so did participation – Brainshark saw more than a 250% increase in total registration numbers. “We’ve really targeted prospects for our events. As an example, we’ll look at Cvent registration and if we see a prospect register for a related topic, we’ll invite them to similar web topics or even a city tour to accelerate the buying cycle. With just a few clicks in Cvent, Kevin and team can do that,” said Babinski.

    “I can create and send marketing emails on my own in Cvent, which is great because I don’t need to go to another team for help. Plus, I can manage so many other programs at the same time because Cvent syncs our event data across systems.”

    - Kevin Lee

    Marketing Associate, Brainshark

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    “Kevin sends out a weekly registrant report from Cvent to our department that shows which events and session topics are proving most popular. This directly influences how we manage our events calendar.”

    - Joan Babinski

    VP of Marketing, Brainshark

    Event Reporting

    Lee, the power user at Brainshark, uses Cvent reporting for email alerts to keep track of event registrations to know when events are nearing capacity and which need more marketing. The Brainshark marketing department looks at the Registrants Report in order to assemble the events calendar and prioritize marketing efforts. Other Brainshark stakeholders leverage Cvent Parked Reports, a feature which emails information on a reoccurring basis to people associated with a specific report.

    Streamline reporting to ensure your event success

    Event Management Features

    more events


    increase in registration numbers


    average increase in participation events

    The Results

    Streamlined Event Marketing Strategy

    Brainshark marketing team is able to scale their events and lead gen. strategy with ease. “I’m able to manage so many other programs at the same time because the Cvent system streamlines data of all of my events, both online and offline, across our data systems.” As a result, Brainshark has seen an increase of over 50% in total events, tripled the number of registrants, and more than doubled the average increase in participation per event from year one to year two with Cvent.

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    Discover how we can help you transform your events & meetings.