Brainshark needed an event management solution that integrated with WebEx, Salesforce, and Eloqua. The Brainshark team was spending countless hours manually moving information from Cvent to Salesforce. This was not a scalable solution for an organization focused on expanding their number of events. Brainshark needed an event management solution that integrated with all their marketing tools from WebEx to Salesforce and Eloqua.
What They Wanted:
The Benefits of Cvent
Event Marketing, Management and Integrations
After being on Cvent for a year, Brainshark was able to increase the number of events they did by 50 percent. As Brainshark event offerings increased, so did participation – Brainshark saw more than a 250% increase in total registration numbers. “We’ve really targeted prospects for our events. As an example, we’ll look at Cvent registration and if we see a prospect register for a related topic, we’ll invite them to similar web topics or even a city tour to accelerate the buying cycle. With just a few clicks in Cvent, Kevin and team can do that,” said Babinski.
“I can create and send marketing emails on my own in Cvent, which is great because I don’t need to go to another team for help. Plus, I can manage so many other programs at the same time because Cvent syncs our event data across systems.”
- Kevin Lee
Marketing Associate, Brainshark
“Kevin sends out a weekly registrant report from Cvent to our department that shows which events and session topics are proving most popular. This directly influences how we manage our events calendar.”
- Joan Babinski
VP of Marketing, Brainshark
Lee, the power user at Brainshark, uses Cvent reporting for email alerts to keep track of event registrations to know when events are nearing capacity and which need more marketing. The Brainshark marketing department looks at the Registrants Report in order to assemble the events calendar and prioritize marketing efforts. Other Brainshark stakeholders leverage Cvent Parked Reports, a feature which emails information on a reoccurring basis to people associated with a specific report.
Streamline reporting to ensure your event success
increase in registration numbers
average increase in participation events
Streamlined Event Marketing Strategy
Brainshark marketing team is able to scale their events and lead gen. strategy with ease. “I’m able to manage so many other programs at the same time because the Cvent system streamlines data of all of my events, both online and offline, across our data systems.” As a result, Brainshark has seen an increase of over 50% in total events, tripled the number of registrants, and more than doubled the average increase in participation per event from year one to year two with Cvent.
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