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Success Stories

  • 77%
    increase in total RFPs
  • 93%
    increase in room nights
  • 1,193,612 sq. ft.
    group meeting space

The Challenge: Experience Grand Rapids needed to increase awareness about Grand Rapids as a meeting destination. They wanted to be considered by more meeting planners during the destination selection process.

The Solution: Experience Grand Rapids partnered with Cvent, and purchased advertising space on the Cvent Supplier Network, where over 67,000 meeting planners search and select venues each year. In addition, Cvent built a customized meeting planning guide for Grand Rapids to provide more exposure to their destination.

The Results: By purchasing a Cvent Marketing Bundle, Experience Grand Rapids rose to the top of search results for planners. From year one to year two with Cvent, this Convention & Visitor’s Bureau saw a 77% increase in their total RFP volume and a 93% increase in total number of room nights.

Learn More about Marketing Bundles

"As a CVB, we represent the hotels in our community. Cvent's given us great visibility into why planners are looking to use our hotels. We can also see why hotels turn down business, which has been really helpful in managing our future business. "

Mary Manier, Director of Sales

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