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Marketo Integration

Events play an important role in an organization's marketing mix.

That's why marketers need a seamless information exchange
between their event management and marketing automation platforms.

Cvent's event management integration with Marketo provides you with a platform to deliver better events, with event activity and attendee behavior automatically reflected in Marketo.

Cvent Marketo Integration Features

  • Build more complete customer profiles.
  • Create campaigns that accelerate the sales cycle, increase conversions and enhance existing customer relationships.
  • Enable Cvent to fetch contact data instantly from Marketo for dynamic registration path processing and form prepopulating.
  • Set up multiple configuration options within a single Cvent account or integrate with multiple Marketo accounts.
  • Import/export contact records in bulk between Cvent and Marketo
  • Integration points:
    • Contact Updates – changes, updates and deletions
    • Email Statuses – sends, opens, bounces, unsubscribes and opt-outs
    • Event and session activity – website visits, registrations, participation, cancellations, no-shows and regrets

Use any of these trigger points to automatically update lead or custom object records, associate campaigns, and add to or remove from lists in Marketo.

Read about Cvent's additional integrations      Visit our Marketo LaunchPoint profile

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Cvent, Inc. 1765 Greensboro Station Place
7th Floor, Tysons Corner, VA 22102

Related Event Management Features

Membership Management

This feature helps member-based organizations, such as associations and nonprofits, seamlessly manage all member and donor activities.

Housing & Travel Management

Cvent's Housing and Travel solution offers the ability to collect and share important housing, air, and car request information from registrants.

508 Compliance

Cvent is compliant with Section 508 of the Federal Electronic and Information Technology Accessibility and Compliance Act.

Related Event Management Resources

Our most recent and popular eBooks, white papers and videos

The Automation Evolution

The Automation Evolution

When it comes to event planning, time spent on manual processes quickly adds up. That's why modern event professionals are setting aside their spreadsheets, sticky notes, and tedious processes and replacing them with automated and centralized technology solutions.

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The CMO Solution Guide

The CMO Solution Guide

In this study we explore how event marketing professionals can not only improve the efficiency and effectiveness of their event experiences, but can better demonstrate the financial impact on their businesses through the use of data and analytics .

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Event Management Buyer's Guide

Event Management Buyer's Guide

Learn what considerations you need to make to select the right event management technology provider for your organization.

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The Event Technology Engagement Study

The Event Technology Engagement Study

How meeting planners, event marketers, experiential teams, event producers, and CMOs are using technology to add value, capture and analyze data, and enhance the attendee experience.

Read Full study

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