Nearly 25% of the average B2B marketing budget is spent on in-person events. With so much on the line, itís important to design campaigns and systems that generate maximum response, and allow visibility on event effectiveness. Can you measure your Return on Event? If not, this webinar will help.
During our recent webinar with BtoB magazine, Event Marketing 2.0, we shared how todayís event marketer must explore new channels to promote events, while optimizing traditional direct marketing channels. Hear Cventís VP of Marketing, Eric Eden, discuss the role of events for B2B marketing, and Merkleís Manager, Event Marketing, Jackie Sass, explain the tools she uses to manage events effectively.
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