Join this on-demand webinar to hear from Michael Hughes with the Event Marketing Institute and McNeel Keenan from Cvent as they discuss the research findings and implications of The Event Technology Engagement Study. They’ll look at how meeting planners, event marketers, experiential teams, event producers, and CMO’s are using technology across their entire event ecosystem. From pre-event to on-site to post-event, hear which technologies are being used and where, how specific tools are being recalibrated, and which technologies are getting big play in 2017.
Takeaways from this webinar include:
- The most important event technologies and how they’re being used
- How marketers are focused on the ease of use of technology
- The use of software and services to enhance reporting and analytics processes
- The importance of capturing data at events
Director of Product Management, Cvent
Managing Director Research and Consulting, Event Marketing Institute / Access Intelligence, LLC