The CMO Perspective Webinar

On-demand Webinar

Today's event professionals have to move beyond the event logistics and activity reporting to become strategic, ROI focused marketers. This requires understanding how events not only engage customers, but also accelerate the sales cycle and deliver bottom-line results.

It requires understanding the language of the C-suite and the technology that can help demonstrate that value.

In this on-demand webinar, we will discuss how event planners can communicate the financial impact of events to the C-suite, transforming events from a cost center to a revenue engine, including how to:

• Measure and track ROI throughout the event lifecycle – before, during and after the event
• Align goals, metrics and results with sales for better pipeline performance
• Track the Attendee Journey throughout your CRM, event and marketing automation systems