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Transforming Meetings and Events
Meeting & Event Professionals
Technology, vision, and knowhow that enables organizations to unleash the true value of human connection.
Meeting & Event Overview
Hoteliers & Venues
A single platform that creates, manages, and measures group business.
Customized solutions to fit your unique needs, for your organization.
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Cvent is the global meeting, event and travel technology leader.
Benchmark performance against the competition to make confident, data-driven, and transformative group business decisions in real-time.
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Cvent Hospitality Cloud’s Group Competitive Set Dashboards help hoteliers understand how group demand, response patterns, and awards compare to up to 10 competitors in real-time, enabling confident, data-driven group business decisions.
The Summary section offers an overview of how your organization stacks up against the competition. This section of the dashboard reveals both absolute and relative performance throughout the sales funnel compared to your competitive set. With a big picture view of demand, response, and award performance, you have the high-level market insights needed to adjust and optimize your sales and marketing strategy.
The Demand section offers a deeper look at received Room Nights and RFPs so you can understand the effectiveness of marketing programs compared to the competition and how open opportunities align to need dates. Learn where your demand generation efforts are succeeding, and where you can improve, with the ability to drill down to analyze specific RFPs within critical market segments.
The Responses section reveals how your pricing and responses stack up to your competitors. A timeline view of Proposed ADR versus competitors helps you optimize pricing strategy. Charts for Average Response Time and Bids across market segment, region, event size, and booking windows show how effective your organization is in handling different leads. Visualizations and subreports on turn downs, late responses, and missed responses help you improve conversions.
The Results section of the Group Competitive Set Dashboards show the high-level effectiveness of your sales and marketing programs. Visualizations of your hotel’s Awarded Room Nights or RFPs against competitors by market segment helps you understand where your efforts are succeeding, and an analysis of Bid RFPs by Declined Reasons shows where you can improve.
Looking to discover, learn, and implement new ideas in your business? Check out the collection of assets in our Resource Center to access the latest thought leadership, reports, and other tools.
Cvent Hospitality Cloud hosts a variety of events to help hotels and destinations get market insights, learn about Cvent products, connect with planners, and network with other industry professionals.
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