Three Keys to Getting Ahead of the Competition in 2018

The hospitality industry’s competitive landscape is poised to intensify as new technology floods the market and broader economic headwinds add uncertainty. Empowering your organization with insights on data, planner behavior, and budgeting allows your team to adapt to the competition and get ahead of the curve. That’s why we’ve created this three-part webinar series - to help you solve daily group business challenges and craft year-long strategies that give you an advantage over your competitors.

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Cvent, Inc. 1765 Greensboro Station Place
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Webinar Series Schedule

Jeffrey Emenecker

Jeffrey Emenecker

General Manager
Cvent, Inc.

How to Move Up the Analytics Curve with Competitive Hotel Data

September 19th at 2PM EST

Evolving hospitality dynamics and competitive headwinds make maintaining and growing market share a constant challenge. Data and analytics can offer group sales and marketing teams a key competitive advantage, but with so much at your fingertips, it's crucial to start with a strategic approach. In this webinar, we'll share best practices for developing analytics as a core organizational competency that will give you a leg up against your comp set.

Michael Mustafa

Michael Mustafa

Vice President

Tips for Staying Top-of-Mind Throughout the Planner Buying Cycle

September 26th at 2PM EST

Planners move from awareness, research, to decision-making in their buying cycle when selecting the perfect event venue. Developing a data-driven understanding of planners' motivations and pain points throughout each stage increases your chances of winner their business. Join this webinar to learn how.

Janine Alsalam

Janine Alsalam

Director of Sales
Cvent, Inc.

Building a Winning Budget for Group Sales and Marketing

October 3rd at 2PM EST

Each budgeting season, many hoteliers default to repurposing old budgets with minor tweaks, failing to account for new organizational priorities and changing business dynamics. Rethinking how you approach your hotel's budgeting strategy gives you a head start against the competition and keeps you in line with the industry as a whole. Tune into this webinar to learn how strategic alignment, analytics, and stakeholder feedback can contribute to a flexible, winning budget.