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This redesign is going to benefit the Supplier Network ecosystem in a number of ways:
Overall increased traffic
Thanks to our focus on SEO best practices, we've ensured that search engines like Google will easily find the Supplier Network, increasing our organic planner reach.
Expected higher conversions
With our energy on simplifying the search process and serving more content that planners want from venues upfront, the number of planners sending RFPs is projected to increase.
Better qualified leads for hotels
Our new search functionality can now match planners who have specific needs with venues that meet them based on new search criteria, like need dates.
Greater planner mix
Our designs were developed to drive more occasional, SMERF, and international planners to complement our strong corporate, association, and TPP presence.
Updated venue profiles
Venue profiles now allow for bigger images and improved gallery navigation to show off the beauty of your venue to planners.
New search criteria options
Venues can ensure they reach planners whose needs match their hotel by inputting new meta search data.
New content options
Planners continue to request larger floor plans and menus from venues, so we're adding these content options to venue profiles.
Venues now appear on map search alongside the points of interests (landmarks, restaurants, etc.) to help them stand out to planners.
We are integrating the Promotions Hub with targeted offers to planners looking for event dates that match deals venues have available.
Now planners can search based on neighborhoods, places of interest, zip codes, and more from a single search bar.
Planners can now search geographically through the use of our new map search powered by Google.
The Cvent Supplier Network now works across all devices to keep pace with planners' mobile-friendly search needs.
Date handling for deeper searches
Now planners can input event dates and attendee numbers into the search, enabling us to serve more specific hotel matches and relevant promotions.
Shopping cart functionality
Now planners can use the Supplier Network like an e-commerce platform with a shopping cart that appears throughout their search, allowing us to provide planners with venue recommendations based on which venues they already have in their cart.
Quick view functionality
For faster searches, planners now have the option to use Quick View on the search results, which gives them an overview of the hotel without clicking into a profile.
We are further integrating the Promotions Hub with targeted promotions to planners looking for event dates that match deals venues have available.