Did you know that 67% of the buyer’s journey is now done digitally* and that we’ve seen a 999% increase in planner organizations who’ve sent eRFPs through our system since 2009?

Group Business has moved online, completely disrupting how you attract planners to your venue and convert opportunities into wins. Today’s planners have access to more information about your property than ever before, turning the tables on the sourcing process. They’re already qualifying your venue without even talking to a representative. So how do you standout during their research phase and influence sourcing behaviors?

This webinar is designed to help you move your team and strategies toward digital best practices focused on Group Business. You’ll leave with actionable tactics that deliver results in this emerging online environment.

During this webinar, we’ll uncover:

  • The three pillars of a modern Group Business marketing strategy: lead generation, demand management, and business intelligence
  • Emerging industry trends including the data behind Gen Y Planners and their habits
  • The unique way planners interact in today's technology driven world
  • How the Hospitality Cloud will transform your Group Business forever

*SiriusDecisions 2013

Group business has moved online, completely disrupting how you attract planners to your venue and convert opportunities into wins. Planners already qualifying your venue without even talking to a representative. So how do you stand out during their research phase and influence sourcing behaviors?

This complimentary webinar is designed to help you move your team and strategies toward digital best practices focused on group business. You’ll leave with actionable tactics that deliver results in this emerging online environment.

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Event Management  Event Management Tooltip

CrowdCompass: Event Mobile Apps  Crowdcompass Tooltip

OnArrival: Onsite Solutions  Onarrival Tooltip

Supplier Network  Supplier Network Tooltip

Inquisium: Survey Solutions  Surveys Tooltip
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