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2014 Strategic Meetings
Management Report,
presented by Aberdeen Group

Download the report now to learn how Strategic Meetings Management is changing in 2014 for the Modern Day Executive.

In 2014, Strategic Meetings Management Programs (SMMPís) are
considered of high importance for Best-in-Class organizations, with
nearly 12% of their overall spend dedicated to SMMPs.

With such a large portion of spend going to this initiative, itís crucial to stay up to date on how Best-in-Class organizations are redefining how they approach SMM in 2014.

Key findings include:

  • How Best-In-Class companies (who are twice as likely to achieve implemented cost savings) are reducing cost and improving savings on meetings and event spend in 2014
  • How Best-In-Class companies use key technologies to measure ROI, gain real time visibility into event spend and SMM data, and track revenue tied to events
  • Predictions in the growth trends of SMM in 2014 and beyond

Sneak Peak: Greatest Cost Saving Opportunities