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Download the Aberdeen Group's Report:
2012 Handbook of Emerging Strategies for the Next Generation of Meetings & Events

Strategic Meeting Management continues to be the industry standard as companies look to achieve greater visibility, cost savings, and risk mitigation in the area of corporate events and meetings.

The corporate meetings and events industry is currently shifting to involve engagement across stakeholders to drive value from events and meetings. As meetings management policies evolve, they must include technology to gain intelligence on the value of meetings, social media and mobile solutions, and “emotional” ROI measurement in tracking total engagement.

This year’s Strategic Meetings Management report by the Aberdeen Group examined more than 160 diverse enterprises to identify and define performance metrics of “Best-in-Class” organizations and provide recommendations for organizations to achieve Best-in-Class performance.

Key findings of the report include:

  • Best-in-Class organizations are nearly 40% more likely than all other organizations to leverage end-to-end strategic meetings management solutions.
  • Best-in-Class companies have driven a 48% higher rate of compliance to internal meetings / events management policies and guidelines than all other organizations.
  • Best-in-Class companies have achieved a nearly 30% higher frequency of meetings and events executed on or below corporate budgets than all other companies.
  • 44% more of meetings held by Best-in-Class companies achieve satisfactory rates of emotional ROI as compared to all other companies.

Best-in-Class Utilization of Technology Solutions:

Aberdeen Group Report 2012 Graph

Download this complimentary report

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