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5 Steps to Driving Sales with Customer Insights

In today’s hyper-competitive marketplace, there has been a fundamental shift in the customer-organization relationship. Deep knowledge of what motivates buyers and customers is no longer a nice to have but a requirement for organizational success. To gain a competitive edge, organizations need to understand how to put in place successful Voice of the Customer (VOC) programs to foster systematic collection and analysis of customer feedback.

You'll Learn:

  • The benefits of a VOC program
  • Five Secrets to developing a successful VOC program
  • How to embed customer insights within the fabric of the organization
  • Pointers for tying customer data and feedback to revenue
  • Pitfalls to avoid when getting started
  • Advice for Integrating Social Media with Online Registration
  • Advice on how to integrate business applications including
    CRM and web survey solutions … and more!

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Cvent, Inc. 1765 Greensboro Station Place
7th Floor, Tysons Corner, VA 22102

5 Steps to Driving Sales with Customer Insights
This whitepaper breaks down the components of a VOC program making it easy for business professionals to understand. The five steps help you identify the right objectives, goals and key performance indicators to easily allow you to track the ROI of your customer feedback programs.

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