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10 Ways to Win More Group Business

As planners move from traditional methods of communication with venues to online sourcing channels, venues face the significant challenge of adapting to the new landscape. How can a venue communicate the true value of their property through a response to an online RFP? How can a venue separate themselves from the crowd of other responses? Though these challenges may seem daunting to venues used to phone, fax and email, there are techniques for winning more group business from the increasing number of planners sourcing meeting space and room nights online. This whitepaper covers ten of the most effective methods.

You'll Learn:

  • 10 proven techniques for winning more group business through online channels
  • How to increase visibility on eRFP networks
  • Advice for crafting RFP responses that leave planners with a positive impression of your venue
  • To use your proposal introduction to make your venue stand out from the pack
  • How analyzing your RFP response efforts over time can help improve your win ratio
  • Tips for using online tools to increase efficiency, allowing you to respond to more RFPs

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Cvent, Inc. 1765 Greensboro Station Place
7th Floor, Tysons Corner, VA 22102

10 Ways to Win More Group Business
This whitepaper shares ten reliable methods for increasing group business on online channels. As event and meeting professionals shift toward online tools for every aspect of the event planning process, it has become increasingly important for venues to promote themselves in the places where planners go to source meeting space.

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Like this Whitepaper? See our Webinar.

To learn more about winning group business, attend our complimentary, 30-minute webinar – “Are You Leaving Group Business on the Table?” At the webinar, we’ll go beyond using RFP systems to show how an integrated online marketing campaign through Cvent, from search, to social, to display ads and email marketing can put your venue in front of planners through each phase of the sourcing process.

Sign up for a Webinar