Group Marketing Solutions for Ad Agencies
Ad Agencies
Ad agencies are heavily involved with the marketing efforts of their client hotels and destination experts. Armed with a deep understanding of conversion and brand awareness needs, ad agencies can gain key group business insight from Cvent’s ongoing relationships with over 74,000 meeting planners.Cvent has a dedicated team in place to help guide agencies as they delve into this huge market. The meetings industry provides a largely untapped gateway for these organizations to help boost their clients’ revenue streams through group business.
Identify new avenues
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Cvent Understands Group Business
- 1.4 Million+ total events and meetings managed
- 74,000+ planner users
- Over 1.8M RFPs sent in 2015 through the Hospitality Cloud
- 29M+ Room Nights sourced in 2015 through the Hospitality Cloud
*Excludes cancelled RFPs, also excludes sleeping room only RFPs
Learn more about Cvent’s Planner AudienceExplore Now
The Meetings Opportunity
With an estimated worth of $565B, the meetings and events market is overflowing with opportunity for hotels and destinations. With over a third of hotel revenue being generated from group business, it might seem natural for properties and destinations to invest heavily in marketing to groups. The reality is that hotels and venues are currently under-spending on marketing for group business.
1.1M RFPs sent 
$60K – average value of awarded RFPs 
1000 new organizations sourcing per month
United States (English)
United Kingdom (English)
Australia (English)
Singapore (English)
UAE (English)
Deutschland (Deutsch)