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Transforming Meetings and Events Through Technology
Meetings, Events & Travel
Technology, vision, and knowhow that enables organizations to unleash the true value of human connection.
Meeting & Event Overview
Hoteliers & Venues
A single platform that creates, manages, and measures group business.
Hospitality Overview
Solutions
Customized solutions to fit your unique needs, for your organization.
Customers by Industry
Customer Success
Achieve success through the use of our innovative products and solutions.
Customer Success Overview
About Us
Cvent is the global meeting, event and travel technology leader.
Company Overview
Ad agencies are heavily involved with the marketing efforts of their client hotels and destination experts. Armed with a deep understanding of conversion and brand awareness needs, ad agencies can gain key group business insight from Cvent’s ongoing relationships with over 74,000 meeting planners.Cvent has a dedicated team in place to help guide agencies as they delve into this huge market. The meetings industry provides a largely untapped gateway for these organizations to help boost their clients’ revenue streams through group business.
Identify new avenuesto target group businessView All Opportunities
*Excludes cancelled RFPs, also excludes sleeping room only RFPs
Learn more about Cvent’s Planner AudienceExplore Now
With an estimated worth of $565B, the meetings and events market is overflowing with opportunity for hotels and destinations. With over a third of hotel revenue being generated from group business, it might seem natural for properties and destinations to invest heavily in marketing to groups. The reality is that hotels and venues are currently under-spending on marketing for group business.