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Group Marketing Solutions for Ad Agencies

Identify new avenues
to target group businessView All Opportunities

Cvent Understands Group Business

  • 1.4 Million+ total events and meetings managed
  • 74,000+ planner users
  • Over 1.8M RFPs sent in 2015 through the Hospitality Cloud
  • 29M+ Room Nights sourced in 2015 through the Hospitality Cloud

*Excludes cancelled RFPs, also excludes sleeping room only RFPs

Learn more about Cvent’s Planner AudienceExplore Now

The Meetings Opportunity

With an estimated worth of $565B, the meetings and events market is overflowing with opportunity for hotels and destinations. With over a third of hotel revenue being generated from group business, it might seem natural for properties and destinations to invest heavily in marketing to groups. The reality is that hotels and venues are currently under-spending on marketing for group business.

  • 1.1M RFPs sent
  • $60K – average value of awarded RFPs
  • 1000 new organizations sourcing per month