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Gen X Planner Sourcing Report

The biggest question hoteliers ask is, “What are planners thinking when they’re sourcing?” To understand that is to learn how to convert more group business opportunities.

So we sent out a survey to find out. Of the 842 planners we surveyed, 35-52 year olds represented the largest demographic of event planners with 43% of the surveyed audience. This report analyzes the sourcing preferences of generation X planners.

Do you know how many generation X planners keep their options open when sourcing? It’s 65%. Or that over 1 in 4 respondents said that a 6-10% discount would convince them to switch from their first choice to their second? Or that less than 4% indicated that a hotel’s brand was a decision factor?

We didn’t.

So we created this report to provide venues with the insights needed to close more group business.

It’s now up to them to use its findings to create the strategies needed to show planners that they are paying attention and they do care.

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Event Management  Event Management Tooltip

CrowdCompass: Event Mobile Apps  Crowdcompass Tooltip

OnArrival: Onsite Solutions  Onarrival Tooltip

Supplier Network  Supplier Network Tooltip

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Cvent, Inc. 1765 Greensboro Station Place
7th Floor, Tysons Corner, VA 22102

Topics include:

  • Planner Flexibility
  • The Sourcing Journey
  • Planners & Proposals
  • Planner Quotes