Measure Success with Performance and Benchmarking Reports
Traditional online ad reporting is based on click-through rates and impressions, but there is much more to the story when you add RFP traffic and group booking windows to the mix. Rely on Cvent Scorecards to gain better insight into what happens throughout the meeting planner buying cycle.
- Compare your advertising performance versus the market
- Measure value of business received through the Supplier Network
- Quantify additional exposure gained through advertising