Provide a personalized experience using advanced survey logic to maximize the data collected, enabling precise reporting and more detailed feedback. A survey that employs advanced logic and/or branch logic tailors itself to a respondent's unique answers; skip respondents past questions that don't apply to them, funnel respondent answers into future questions and drill into relevant topics.

Send respondents down varying paths with branch logic

Ask for more details on a particular response with sub questions
Create Rich Online Surveys with Survey Logic
- Personalize the survey experience for your respondents
- Use branch logic to ensure that each respondent only sees the questions that are applicable to him or her. Respondents stay focused, improving completion rates and decreasing erroneous responses
- Use sub questions to drill deeper into a particular response
- Decrease drop-off by skipping respondents ahead to applicable questions
- Randomize answer order to reduce biased results
- Transport a respondent's answers into later questions with pipe logic to increase relevance
- Use advanced logic to show questions to certain respondents based on survey responses as well as data from your contact database
- Customize questions based on known contact information
