A well designed panel allows organizations to gain a deep understanding of what their target audience really thinks on-demand. With the right cloud-based technology and panel management software tools, recruiting and maintaining an in-house survey panel is easy. By leveraging information you already know about your target audience, such as where they're located or past purchases, you can create a more engaging survey experience that leads to higher survey response rates and increased brand loyalty.
With a sophisticated panel management software tool, survey authors can deploy surveys to panel segments with ease. Cvent's panel management contact module seamlessly integrates with the Cvent Feedback Management, Web Surveys and Event Management solution suites for a fast, easy way to interact with panelists.
Key Cvent capabilities include the ability to:
- Create targeted, personalized feedback experiences through advanced survey logic
- Prevent panel fatigue by controlling how frequently a panelist is contacted
- Track changes to panelist's profiles
- Increase panels through viral marketing and sharing options