"Understanding the Attendee Journey"

****NOTE: This session has been approved for CIC Credit

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Summary

Alexis Petrovich, Senior Business Manager

CVENT Client Services 


 Alexis-Petrovich-Bio

Join this session presented by Alexis Petrovich, Senior Business Manager for CVENT Client Services, to understand the metrics to measure in order to capture and analyze attendee interests, behaviors, and preferences and how to turn that data into increased sales and revenue. The ability to understand the attendees behaviors at an event provides insight into attendee preferences and overall event effectiveness. In this session, you will learn: 

  • What is the "attendee journey"?
  • Why is the attendee journey important?
  • What are key metrics for tracking the attendee journey?
  • How do you apply your knowledge of the attendee journey to drive event success?


Details

  • When

  • Wednesday, March 7, 2018
    10:30 AM - 2:00 PM

  • Where

  • Holiday Inn Harrisburg-Hershey
    604 Station Road
    Grantville, Pennsylvania 17028

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