Keynote Speakers

Carroll Rheem  - PhoCusWright – Director, Research 

Ms. Rheem contributes in-depth market reports, survey findings, and analysis for PhoCusWright's Global and European Edition Research Subscription, Special Reports and custom client needs in her role as director, research. As the author of PhoCusWright's Consumer Travel Report and Going Green: The Business Impact of Environmental Awareness on Travel, one of her core areas of focus is consumer research. Carroll also leverages her experience in hotel distribution for publications including PhoCusWright's U.S. Online Travel Overview, and oversees content for the PhoCusWright Research Subscription: European Edition. Prior to joining the team, Carroll spent six years working for Starwood Hotels and Resorts Worldwide in various positions encompassing hotel operations, sales and global online distribution. She holds a Master of Management in Hospitality from Cornell University and a BA in Economics from New York University.

PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.

PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

Stephen Barth - Professor of Hospitality Law and Leadership, Attorney, Member of the National Speaker’s Association

Stephen Barth, author of Hospitality Law and coauthor of Restaurant Law Basics, is an attorney, the founder of and the annual Hospitality Law Conference series. As a professor at the Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, he teaches courses in hospitality law and leadership. He has over twenty years of experience in hospitality operations, including line positions, management, and ownership.
Stephen is a founding member of the Hospitality Industry Bar Association. He is a member of the State Bar of Texas. He is also a mediator and a strong proponent for alternative dispute resolution.

Stephen’s articles on legal and leadership issues appear regularly in Lodging Hospitality, Hotel and Motel Management, CHEERS, NightClub and Bar, and He speaks regularly on many issues for the National Restaurant Association, the American Hotel & Lodging Association, the Club Managers Association, the National Association of Catering Executives, National Business Travel Association, the Texas Hotel and Lodging Association, CHEERS, and many other hospitality associations and hospitality management companies, including Four Seasons, Hyatt, Hilton, Choice, Best Western Hotels, Intercontinental, and Wyndham Worldwide.

His presentations focus on positive leadership techniques and methods for preventing liability in the hospitality industry. He assisted the National Restaurant Association in developing its Safety and Security Seminar and its Responsible Service of Alcohol program.

Joseph Bates - Global Business Travel Association - Senior Director, Research

Joe Bates joined the GBTA Foundation, the research and education arm of the Global Business Travel Association (GBTA), in early 2010.  Joe is responsible for the entire research program at both GBTA and the GBTA Foundation.  This includes directing the activities of sponsored studies, such as the annual Global Business Travel Market Metrics Study and the quarterly U.S. Business Travel Quarterly Outlook, in addition to business and market research, such as membership and event attendee surveys.
Joe has more than 15 years of experience in the research industry and is an expert in both qualitative and quantitative research design, implementation, analysis, and consulting.  He has spent more than 10 years in the non-profit sector and his background also includes research in the areas of political polling, healthcare, law and manufacturing.

Joe has been a guest lecturer on research methods at The College of William and Mary, George Mason University, Northern Virginia Community College, The Greater Washington Society of Association Executives, and the Marketing Research Association.

Joe has been interviewed or quoted by a variety of media outlets including NBC Nightly News (off-air), WUSA-9 (CBS affiliate), BBC, Wall Street Journal, USA Today, New York Times, Washington Post, Chicago Tribune, San Jose Mercury News, and Investor’s Business Daily.

Joe graduated magna cum laude and Phi Beta Kappa with a Bachelor of Arts degree from The College of William and Mary in Virginia.

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings organization. Collectively, GBTA’s 5,000-plus members manage over $340 billion of global business travel and meetings expenditures annually. GBTA provides its network of 17,000 business and government travel and meetings managers, as well as travel service providers, with networking events, news, education & professional development, research, and advocacy.