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2012 US Catalyst Conference

Agenda

Registration Open:

  • Sunday 4/15: 2pm - 5pm
  • Monday 4/16: 8am - 6pm
  • Tuesday 4/17: 8am - 5pm
  • Wednesday 4/18: 8am - 12pm

  Go[+] Show Description
    • Mon 4/16 (AutoCommerce)

    • Monday, April 16, 2012

      8:00 AM  -  9:00 AM
      Breakfast
      9:00 AM  -  10:00 AM
      eBay Motors Keynote – State of the Industry
      A part sells every second on eBay Motors. Join us for a keynote presentation from eBay Motors as they discuss where the market is today and the vast opportunity that exists for automotive retailers.
      10:00 AM  -  10:45 AM
      Retailer Panel
      Hear from top retailers in the automotive and powersports space as they share tips on how to conquer the dynamic online market.
      10:45 AM  -  11:15 AM
      Networking Break
      11:15 AM  -  12:00 PM
      AutoCommerce Breakout Sessions: Track One and Two
      Track One: 
      Mine data for money

      Learn how to discover the top selling items on eBay with the highest sell-through rates, how to understand eBay’s seasonal trends for the hottest selling products and how to source the best selling items on eBay.


      Track Two: 
      Understanding parts compatibility (fitment) and why you need it

      Parts compatibility is a better way for sellers to list parts that fit a variety of vehicles. It's also a great way for buyers to find parts that fit their vehicles. With parts compatibility listings, you can create one listing describing a single part and add a complete list of compatible vehicles. This eliminates the need to list one part multiple times to ensure all compatible vehicles are found in search.  Learn the benefits of this new listing process and how you can approach it. 
      12:00 PM  -  1:30 PM
      AutoCommerce Networking Lunch
      1:00 PM  -  1:45 PM
      AutoCommerce Breakout Sessions: Track One and Two

      Track One: 
      Drop Shipping for the Win, Christian Hassold, President & CEO, CollisionSync

      Is utilizing a variety of drop-shippers limiting your ability to scale and benefit from Enterprise offerings from eBay and Amazon? There is a solution. In this session, learn how implementing lightweight technology you can automate drop-ship fulfillment, reduce keystrokes and manual intervention.

      Track Two: 
      Leveraging Customer Relationship Management (CRM) for your AutoCommerce business, Jon Jessup, Cloud Conversion

      Learn everything you need to know about how to leverage CRM to streamline your customer service operations – effective returns management; the importance of uploading tracking numbers; selling products as kits and bundles; integrating with your current systems and using CRM for effective email marketing. 

      1:45 PM  -  2:30 PM
      AutoCommerce Breakout Sessions: Track One and Two
      Track One: 
      Mobile Site Development: Best Practices

      Track Two: 
      Third party marketplaces to consider
      2:30 PM  -  2:45 PM
      Networking Break
    • Mon 4/16 (Preconference)

    • Monday, April 16, 2012

      8:00 AM  -  9:00 AM
      Breakfast
      9:00 AM  -  9:45 AM
      Track 1: Advanced Paid Search Tactics in a Multichannel World

      Presenter: Jason James, Product Manager, ChannelAdvisor

      Paid Search is more complicated than ever before, so in this session, we’ll provide a list of proven tips for making the most of this channel.  Take home a set of ideas that can quickly and easily be implemented and bring your paid search marketing to the next level.
      9:00 AM  -  9:45 AM
      Track 2: Winning the Amazon Buy Box

      Presenter: Amy Lubell, Global Manager, Marketplace Services, ChannelAdvisor

      Each Amazon product page has an area called the buy Box that Amazon awards to one seller at a time. This piece of real estate has proven to be an invaluable asset to sellers and a strong contributor to increased sales. The Buy Box is reserved solely for sellers who have obtained Amazon's Featured Merchant Status and who excel in various seller metrics. Learn guidelines and top tips to obtaining the Amazon Buy Box.
      9:45 AM  -  10:00 AM
      Networking Break
      10:00 AM  -  10:45 AM
      Pre-Conference Sessions

      Track 1
      Google Analytics and Website Optimizer

      Presenter:  Jackie Jenkins, Global Manager of Search Services, ChannelAdvisor and Marc Sebes, Product Manager, ChannelAdvisor

      How to identify best test pages, create, implement and measure web page testing using Google Analytics and Website Optimizer.  Will include any special considerations involved with testing ChannelAdvisor’s webstore.

       

      Track 2
      Intro to Facebook for Retailers

      Presenter:  Link Walls, Director of Product Management, ChannelAdvisor

      Social Networking continues to be an important part of any online retail strategy.  Learn the latest on how retailers are using Facebook, Twitter and Google+ to drive sales.
      10:45 AM  -  11:00 AM
      Networking Break
      11:00 AM  -  11:45 AM
      Pre-Conference Sessions

      Track 1
      Optimizing Google Product Search

      Presenter:  Mark Vandegrift, Senior Global Manager, Shopping Services, ChannelAdvisor

      Google Product Search continues to be one of the best sources of free traffic for retailers.  Hear about how changes to Google Product Search in 2011 impacted sellers like you and learn top tips for managing your Product Search presence.

       

      Track 2
      Increasing your Amazon Product Success

      Presenter:  Jennifer Artabane, Senior Product Manager, ChannelAdvisor

      When listing your products on Amazon, the error messages can be challenging to understand.  Attend this session to learn how to get all of your products listed successfully and increase their visibility on Amazon. 

      11:45 AM  -  12:00 PM
      Networking Break
      12:00 PM  -  1:00 PM
      Pre-Conference Sessions

      Track 1
      Mastering the eBay Best Match

      Presenter:  Amy Lubell, Global Manager, Marketplace Services, ChannelAdvisor

      eBay has made many changes to the search system over the years, always focusing on improvements to the buyer experience and to help shoppers find the items they desire quickly and efficiently.  eBay's best match algorithm continues to change improving results and direct buyers to the items they desire.  Come learn the components and tips to improve the ranking of your products with eBay's Best Match algorithm.

       

      Track 2
      How to Maximize your Support Experience

      Learn how to find solutions, create cases, and get the most of out of the Support experience. We'll offer a rare behind-the-scenes look at how we work, what we can offer, and what new offerings we are working on bringing you in the near future. You'll also get to meet some of the faces behind the names you have come to know and trust!
      1:00 PM  -  2:30 PM
      Networking Lunch
      2:30 PM  -  3:15 PM
      Pre-Conference Sessions

      ChannelAdvisor Academy Track- Session A
      Inventory Driven Search

      Presenter:  Jason James, Product Manager, ChannelAdvisor

      Product Level Advertising is one of the most efficient PPC formats and is easier than ever before.  However, achieving the best results requires optimization, and in this session we’ll explore strategies, business rules, and ad copy suggestions for generating the most revenue at your target ROI.

       

      ChannelAdvisor Academy Track- Session B
      Top 10 Ways to Improve Your Product Data

      Presenter:  Amy Lubell, Global Manager, Marketplace Services, ChannelAdvisor

      In order to provide all of the information needed to describe your products on Marketplaces, or to advertise your products on Search and Shopping channels, you should carefully consider what information is needed and how you plan to send that information to ChannelAdvisor.  Attend this session to learn how to improve your product data for better results across marketplace channels such as Amazon and eBay, as well as other verticals.
      3:15 PM  -  3:30 PM
      Networking Break
      3:30 PM  -  4:15 PM
      Pre-Conference Sessions

      Track 1
      Top 20 Business Rules for the Real World

      Presenter:  Mark Vandegrift, Senior Global Manager, Shopping Services, ChannelAdvisor

      Learn to harness the power of the ChannelAdvisor merchandiser with detailed example solutions to the most common data challenges faced by retailers.
    • Mon 4/16

    • Monday, April 16, 2012

      4:30 PM  -  5:45 PM
      Opening Keynote: Scot Wingo - CEO, ChannelAdvisor
      Join us for the opening session of Catalyst, where our CEO Scot Wingo shares the state of the company, a look back at the past year in e-commerce, and where the industry is headed next.
      5:45 PM  -  8:00 PM
      Welcome Reception
    • Tue 4/17

    • Tuesday, April 17, 2012

      7:30 AM  -  8:30 AM
      Networking Breakfast
      8:30 AM  -  9:30 AM
      Fireside Chat with Sebastian Gunningham – SVP, Seller Services, Amazon
      9:30 AM  -  10:15 AM
      Keynote: Doug Mack - CEO, One Kings Lane
      Next Generation eCommerce: Undo Everything You've Learned

      One Kings Lane CEO Doug Mack shares his perspective on the evolution of eCommerce, the fundamental differences between past generations of online shopping and disruptive new offerings - as well as how One Kings Lane is creating unique retail experiences through innovations in merchandising, technology, social and customer engagement.
      10:15 AM  -  10:45 AM
      Networking Break
      10:45 AM  -  11:30 AM
      General Session: 20 Immediate Takeaways to Ignite your Bottom Line
      Looking for tips to improve your online marketing strategy and impact your bottom line right away? Our panel of experts will cover 20 practical ideas that you can apply to your business immediately. Forget high-level theory and strategy -- these are actionable tactics from the best in the business that you can use to make more money TODAY!
      11:30 AM  -  12:30 PM
      Keynote: Gary Vaynerchuk
      The Thank You Economy

      In his session, Gary Vaynerchuk teaches entrepreneurs how to take advantage of the current business environment, while also preparing them to succeed as it changes and evolves into what he’s termed “The Thank You Economy.” With the rise of the Internet and the power of the common consumer, businesses must look backwards and scale the caring their grandparents’ businesses exhibited towards their customers, or watch the competition pass them by. Today, individuals and brands that out-care and out-love their competition - those emphasizing quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns.
      12:30 PM  -  2:00 PM
      Networking Lunch
      1:00 PM  -  1:30 PM
      Lunchtime Power Session 1: Buy.com Workshop
      1:00 PM  -  1:30 PM
      Lunchtime Power Session 2: ChannelAdvisor Roadmap
      1:30 PM  -  2:00 PM
      Lunchtime Power Session 3: Capital Access Network Workshop
      1:30 PM  -  2:00 PM
      Lunchtime Power Session 4: "Science of Timing" Workshop - Hubspot
      1:30 PM  -  2:00 PM
      Lunchtime Power Session 5: ChannelAdvisor Roadmap
      2:00 PM  -  2:45 PM
      Emerging: Integrating Mobile & Social: How One Retailer is Taking Customer Experience to a New Level
      Mobile and social are two of the hottest new emerging channels for retailers. Learn how one retailer is combining social and mobile to create a more compelling experience for customers.
      2:00 PM  -  2:45 PM
      Fundamentals: A Closer Look at the Internet Retailer "Second 500"
      2:00 PM  -  2:45 PM
      International: Global E-Commerce – Brazil, China & Beyond
      International markets provide great opportunity for retailers to grow and diversify their revenue stream. China and Brazil are two of the hottest international markets. Online retail sales in China will approach $100 billion in 2012 and Brazil represents some of the greatest potential globally. Business dynamics and consumer behavior in these regions are very different than North America and Europe. Attend this session to learn how you can tap into these burgeoning markets, how consumer behavior varies, and a closer look at retailers that have successfully expanded into these regions.
      2:00 PM  -  2:45 PM
      Sponsor Workshops: Sears
      2:00 PM  -  2:45 PM
      eBay Session 1
      2:00 PM  -  2:45 PM
      Amazon Session 1
      2:45 PM  -  3:00 PM
      Networking Break
      3:00 PM  -  3:45 PM
      Emerging: Facebook Success Stories from Leading Retailers
      The future of commerce is social. According to the Shop.org 2011 Social Commerce Study, 42 percent of online consumers have "followed" a retailer proactively through Facebook, Twitter or a retailer's blog, and the average person follows about six retailers. How are retailers actually using Facebook and what impact has it had on their business? Hear directly from retailers who top the "Facebook Commerce Index" report month after month.
      3:00 PM  -  3:45 PM
      Fundamentals: Thinking Outside the Search Box
      Social ad extensions and seller ratings both give your ads a unique look and establish buyer confidence. Increased click-through rate will improve quality score and lower CPCs. Don't underestimate the impact that these unique ad extensions can have on overall performance.
      3:00 PM  -  3:45 PM
      International: Global E-Commerce Management - How Pioneers Are Making the Tough Decisions
      Hear from top retailers who have successfully scaled their business and built an international presence.
      3:00 PM  -  3:45 PM
      Sponsor Workshops: Walmart
      3:00 PM  -  3:45 PM
      eBay Session 2
      3:00 PM  -  3:45 PM
      Amazon Session 2
      3:45 PM  -  4:00 PM
      Networking Break
      4:00 PM  -  5:00 PM
      Keynote: Michael Jones - VP of Merchant Development, eBay
    • Wed 4/18

    • Wednesday, April 18, 2012

      7:30 AM  -  8:30 AM
      Networking Breakfast
      8:30 AM  -  9:15 AM
      Keynote: Matt Eichner – General Manager, Global Enterprise Search, Google
      The Future of E-Commerce is increasingly Omni-channel

      From online to offline, mobile is accelerating these purchase paths. Over 33% of mobile queries are made by people looking for something in their area. With local product availability, and the connection to your store and maps, consumers have a custom personal shopper at their fingertips. This presentation will examine emerging trends in consumer search behavior, the impact it has on mobile, online and physical stores and how to adapt and thrive in disruption.
      9:15 AM  -  10:00 AM
      Emerging: A Closer Look at “newcommerce” – Blazing the Trail of Next Gen Commerce
      A number of new players entered the scene in the last two years. Fab, Gilt, Ruelala, Ideeli, Groupon Goods, One Kings Lane, Pinterest, Groupon Goods and more. Come to this session to learn about how retailers are leveraging each of these sites and working them into their marketing mix.
      9:15 AM  -  10:00 AM
      Fundamentals: Leveraging the ChannelAdvisor Platform
      Players throughout the e-commerce ecosystem are leveraging the ChannelAdvisor platform, building integrations to provide a more seamless experience for retailers. Learn how you can take advantage of solutions from providers throughout the e-commerce market.
      9:15 AM  -  10:00 AM
      International: Become.com Session
      9:15 AM  -  10:00 AM
      Sponsor Workshops: Newegg
      9:15 AM  -  10:00 AM
      eBay Session 3
      9:15 AM  -  10:00 AM
      Amazon Session 3
      10:00 AM  -  10:15 AM
      Networking Break
      10:15 AM  -  11:00 AM
      Emerging: Inbound Marketing for E-commerce: Tips from Hubspot on How to Build Buzz and Drive Sales
      78% of people now use two or more channels to research their purchases before buying. How many of them will find you in their hunt? Attend this session to learn everything you need to know about inbound marketing - how to attract customers with easy-to-use search engine optimization (SEO) tools, social media monitoring, and more; convert traffic, prevent cart abandonment and send interest-based emails.
      10:15 AM  -  11:00 AM
      Fundamentals: SMB Power Session: How I Survived Scaling My Business
      Making the leap from a small retailer to a more established player with multichannel reach isn't easy. Listen to war stories from retailers who have conquered the challenge. Learn how they funded the business and dealt with scaling back-office, distribution and marketing to grow to the next level.
      10:15 AM  -  11:00 AM
      International: Internationalization – Cross-border Trade, Shipping, Tax, Fulfillment
      Expanding into foreign markets can represent tremendous potential for your business but you’ve got to be prepared for the logistical and back-office issues like local country regulations, shipping, tax, fulfillment, translations and more. This session will review everything you need to be aware of before pursuing international expansion.
      10:15 AM  -  11:00 AM
      Amazon Session 4
      10:15 AM  -  11:00 AM
      Sponsor Workshops: Onestopplus
      10:15 AM  -  11:00 AM
      eBay Session 4
      11:00 AM  -  12:00 PM
      Keynote: The Top 10 Trends On The Internet – Mark S. Mahaney, MD, Internet Research, Citi
      Join Mark Mahaney, widely regarded as one of the top internet and e-commerce analysts on Wall Street, as he explores the and the top ten trends on the internet and what that means for the e-commerce market.
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