|With a surge of new TV technologies like 4K×2K and OLED reaching retail in 2013, the industry is trying to revive consumer interest in the big screen and revitalize the market. Challenges include the increasing influence of software on featuring and the user experience in both TV and mobile devices, and the often-surprising changes in consumer usage patterns.|
The IFA DisplaySearch Business Conference will investigate shifts in the supply chain, how established CE brands are adapting their strategies, and the new challenge presented by Chinese vendors. New research on consumer behavior will be presented to assess whether enhanced display technologies or new services will appeal most to consumers.
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