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National Conference - Fundamentals of Framing
National Conference - Gilding
National Conference - Master Class
National Conference - Mat Cutting
National Conference - Profit & Management
National Conference - Sales & Design
National Conference - Technology
PPFA 2015 Annual Convention
The PPFA International Open and Print Framing Competition is the grand finale of yearlong chapter level competitions. Come join the celebration when winners are announced, and presented with ribbons and cash prizes! This PPFA member meeting also includes:
Join Susan for an open forum about materials, techniques, problem solving, and the philosophy behind high quality framing. A number of topics will be explored.
Compliments of Nielsen Bainbridge Group
Are you working hard and not making the kind of profit you should? Jay Goltz's powerful presentation reveals the specific ins and outs of pricing, one of the most critical elements of your business. Learn how to conquer the pricing dilemma from the expert. Considered by many as the best in the business, Jay owns and operates Artists Frame Service, the largest independently owned retail frame shop in the U.S. He addresses the critical elements that, if overlooked, can deplete your profits. He'll show you an easy method of creating a formula that works regardless of your competition, geographic location, or size. Sponsored by Wild Apple Graphics
National Conference - Special Events
Venue: Red Rock Canyon National Conservation Area Approximately three hours to shoot, one hour travel Join Hal Schmitt as he shows you basic yet effective shooting techniques to capture dynamic landscape images at an incredible venue, Red Rock Canyon National Conservation Area near Las Vegas. Learn proper exposure techniques, white balance, framing, depth of field, and experimentation. He will show you great options for the proper support gear when you are on location for one-shot images or if you are looking to branch out into more advanced concepts like panoramic and high dynamic range (HDR) photography. He will briefly demo in the field how to create base images that can be processed later. This session is great for both beginners and advanced photographers. You must have a good, sturdy tripod in order to take optimal HDR images. We suggest you bring DSLR if you want to learn more advanced shooting techniques. A primary lens of 24-105mm or the equivalent is suggested if you only have to choose one. However, even if you have a point-and-shoot camera, you are more than welcome to come and see if moving to DSLR is for you. As an added bonus, after we return, you can go to the Canon booth and hand them a jump drive and the file you want printed and it will be produced on the Canon PIXMA PRO-1. Transportation to and from the venue will be provided. Sponsored by Canon USA
National Conference - Commercial Framing
Based on the popularity of last year's Production Round Robin, The National Conference is bringing back this highly informative, interactive event that features one-on-one time with industry experts and consultants. Session moderator Jim Parrie will kick things off with a general discussion on production framing. Next, attendees will join an industry expert at a roundtable where each small group will delve into topics in greater detail. After15 minutes, each expert will move on to a new table. This will provide the opportunity to discuss more topics in an intimate setting where all your questions can be answered. The topics include:
Contemporary frames, with their clean modern lines, were created as a new approach to showcasing modern art. Gilding these clean, angular profiles presents a unique opportunity for today's framer. The ornamented profiles show gilding lines much more readily than period frames, and they often require double gilding to create the smooth, unbroken look that accents the form of each frame. Gilding with white gold is another important technique used with these striking frames. This lecture/demo will show you the secrets of how to professionally gild contemporary frames, adding to your repertoire and giving you a true appreciation of their style. This session will expand your ability to display contemporary artwork in frames that are truly designed to enhance their beauty. Sponsored by Goldleaf Framemakers of Santa Fe and Rhonda Feinman Custom Frames
Did you buy into talk that the custom framing market is shrinking? Don’t believe it. There is still a huge opportunity for new business. Join in the explosive growth happening now in digital prints on specialty fabrics. They offer numerous advantages over old generation displays and decor. All the cutting-edge features and benefits will be demonstrated in this session along with how you can profit by getting into this product area. Framed textile prints were developed in Europe, where they have become a huge industry. The U.S. market is just now discovering them. Selling framed fabrics will position you to significantly upgrade your offerings to individual customers and will enable you to sell volume jobs you never thought were within your reach. They also fit squarely into a picture framer’s core competency. Direct LED Frames combines art with technical expertise to frame these fabric prints in eye-catching backlit and front-lit presentations. Learn creative solutions for almost any display or decorating challenge. You will be provided with everything you need to wow your art and framing customers with exciting products and custom production capabilities. Offer new products and services to consumers, corporate clients, and designers. These prints are best presented framed, and they can also be backlit by LEDs. Expand into other markets. Framed fabrics are used as room dividers, exhibit displays, home and office decor, trade show exhibits, hospitality decor, and retail signage. Be among the first to offer these products and capture this category in your area. Discover how new income streams from framed textile prints from Direct LED Frames can enhance your bottom line. Don’t be left behind. Compliments of Direct Moulding
This interactive session, led by the owner of Australia's largest retail framing business, challenges owners to look at where their businesses are today and provides them with tools and strategies to take those businesses to the next level. This session is designed to give frame store owners the insights they need to generate the income and lifestyle that originally propelled them to buy or start their own companies. Glenn will look at the key factors from the participants' perspective:
Owners and managers must adapt and work within its constraints. The horizon is filled with more competition in the form of big box stores, online sales, and discount retailers. This session will prepare you with the tools and strategies you will need to prosper in this new business environment. Participants will discover proven ideas and strategies to apply to their businesses immediately. Whether you're new to the custom framing business or have been in it for years, you will come away with insights you can put to work to make sure you're successful today--and in the future. Sponsored by Presto Frame & Moulding
"Why does my print look different than it does on my monitor?" Discover the answer to this and to many other questions you have about digital printing. This lecture will show you how to avoid common pitfalls facing stores that offer digital printing services and will offer advice to those just getting started. Hal will go far beyond what types of printers and papers you need and will look at issues you're likely to encounter as well as providing helpful tips for overcoming problems often experienced in printing and delivering digital prints to customers. His advice is based on eight years of printing for hundreds of clients and includes issues that often arise when setting up equipment and interfacing with digital files. Other topics will include:
A Q&A period will be held at the end of the seminar. After you register, you can submit one question to be covered in the Q&A session. The top five not covered in the main discussion will be answered.
Selling is a profession. Your sales presentation should be a structured process, not just a presentation of great design with a random conversation. Four Corners to a Sale identifies the four critical steps necessary to convert prospects into customers:
This process allows a framer to stay in control of the design presentation and increase conversion and average sale value. The often-neglected fifth corner is how to work your database of prospects and customers, looking at strategies and technologies that will help develop and nurture those relationships. This is a formal, structured sales process designed for retail framing led by Glenn Vardy, who owns Australia's largest retail framing business. The basis of the presentation is that it's not enough to be a competent picture framer with great design skills. This session is ideal for those new to the front counter or those who are experienced but want to increase their efficiency.
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