“Green marketing” continues to be an industry buzzword (or buzz phrase). But what does it mean, really? How can companies promote the sustainability benefits of polyurethane without running into a “greenwashing” problem? And what can companies do together to highlight the benefits of polyurethane through their trade associations?CPI’s Green Marketing Law within Polyurethanes course answers these and other questions about promoting the sustainability benefits of polyurethane. With a focus on how FTC’s Green Guides apply to polyurethane and products that contain polyurethane, you will learn the basic rules of the road to spot and avoid “greenwashing.”
Who Should Attend?
Benefits of Course:
Tuesday, November 8, 2016 10:00 AM - 11:30 AMEastern Time
CPI Education Center
Useful ResourcesCPI Education Center, CPI Website
Cvent Online Event Registration Software | Copyright © 2000-2016 Cvent, Inc. All rights reserved.