the art of brand building

The science, technology and processes of plastics often takes center stage. However, communicating the differences in products and services never gets its proper attention. Until now.

The first Plastics News Marketing Summit explored the latest trends in business-to-business marketing with a specific focus on manufacturing and the plastics industry. The conference featured insights from marketing leaders and dig into what tactics the best marketers use today to build brands, generate leads and rise above the clutter. 

Those attended included marketers from plastics processing companies, machinery makers, resin companies, ad agencies, sales executives – anyone interested in learning the ways to reach their next customer and stay relevant with their current customers.