Conference Education Sessions


Saturday, June 10 | 10:30 am 11:30 am

10 Keys to an Effective Business Continuity Plan
Gerald R. Ford Ballroom

Bob Mellinger

Developing and maintaining a business continuity or disaster recovery plan is a daunting task and many deem the project to just be too labor intensive. Maintaining a business continuity plans takes a lot of time, and there can be challenges to making certain that everyone knows what is in a plan. Fear not, it does not require divine intervention to help! Take this time to discover 10 keys for developing, implementing and maintaining an effective business continuity plan that will be a game-changer for managing this important business component that every credit union should have.

Your Greatest Asset: How to Find and Keep Top Talent
Grand View

Jennifer Bryant

Why do some organizations experience high turnover, a lack of engagement and less-than-expected performance from its workforce, while others seem to have cracked the code? This engaging session will show how to use science-backed data and assessments to clearly and objectively understand people AND positions. Put both pieces of that equation into place and watch how a credit union can thrive!

Leveraging the Credit Union Difference
Pantlind Ballroom

Mark Lynch

(Available to Michigan credit union employees and volunteers at no charge; registration is required.)
Sometimes the important role that “the credit union difference” can have on the success of credit unions is overlooked. Yet retaining this strong business model is not only important, but it is vital for credit unions to find the right balance between their social and business missions. Take this time to review why credit unions were first formed, understand why those circumstances still exist today and explore how credit unions can use the credit union difference to better serve existing members, attract new members and enhance their bottom line.

(Continues at 11:45 am - 12:30 pm)

Benefiting from the Revised Member Business Lending Rule
Vandenberg A

  Sarah Stevenson and Amy Wargo

Hear from the pros on how credit unions can benefit from recent changes to the Member Business Loan Rule. Learn how to take advantage of the reduced limitations to tailor member business loans to fit a credit union’s goals and meet members’ needs. This session will also cover management and the board’s oversight of the credit union’s program. Thinking about starting a MBL program? Now might be the time.

The Financial Case for Serving Millennials
Vandenberg B

Jim Kasch

The statistics have been read and the cries are being heard – credit unions need to attract and serve Millennial members. This session is not about social media or marketing – it is about the dollars and cents. Younger members look and behave differently than traditional members, but they do not have to be served at a financial loss. Learn how to embrace younger members profitably and take credit unions to greater heights by reaching this important audience segment.

Sponsored by FTSI


Saturday, June 10
| 11:45 am 12:30 pm

Leveraging the Credit Union Difference
Pantlind Ballroom

Mark Lynch

(Available to Michigan credit union employees and volunteers at no charge; registration is required.)
Join in “part II” of this inte
ractive session that will highlight credit unions that have successfully leveraged the credit union difference to better serve members, attract new members and enhance their bottom line. Attendees will explore the concept of strategic philanthropy and how these strategies also connect with the movement’s advocacy efforts and why they improve the cooperation between credit unions. These insights are valuable to CEOs, board members, C-suite executives, HR and training professionals, or anyone who works or volunteers at a credit union who has an interest in community outreach. These sessions will inspire a new appreciation for the importance of the credit union difference.  


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