Speakers

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Michael Einbinder
Michael Einbinder is a founding member of Einbinder & Dunn, LLP and has been practicing law since 1981. Throughout his 35 years of practice, he has handled complex commercial cases in state and federal courts representing businesses and industries throughout the country. For franchisee clients, he has litigated an array of claims, including those relating to franchise disclosure violations, franchise relationship laws, fraud, misuse of advertising funds, breaches of franchise agreements, non- competition issues and franchise terminations.
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Ronald Gardner
Ronald K. Gardner is the managing partner of Dady and Gardner, P.A. His practice is limited to representing franchisees, associations, dealer/distributors in disputes with their franchisors and manufacturers. Gardner is a past chair of the ABA Forum on Franchising and serves on the Franchise Advisory Counsel of the North American Securities Administrators Association. Gardner is also an author and lecturers on topics related to franchise/distribution law, listed as a Best Lawyer in America, one Minnesota’s Top 100 Super Lawyers and has been recognized by Chambers USA as “the premier franchisee lawyer” in America.
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Justin Klein
Justin M. Klein is considered one of the leading franchise and business attorneys in the United States. Chambers USA describes Justin as: “a very passionate lawyer”, “very strong, savvy and efficient”, “a big picture guy”. He is one of only 138 lawyers from throughout the United States and 323 attorneys worldwide named to the International Who’s Who of Franchise Lawyers. He is recognized as a ‘Legal Eagle’, one of the nation’s leading franchise attorneys, by the Franchise Times, and has been designated a New Leader of the Bar, one of the top 40 lawyers under 40 years of age by the New Jersey Law Journal.
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Robert Zarco
Robert Zarco is the founding partner of the boutique law firm of Zarco Einhorn Salkowski & Brito, P.A. He has earned international recognition as an excellent and experienced trial and business lawyer in the areas of franchise, hospitality, dealership, trademark, commercial and real estate law. Zarco has been recognized as a renowned legal expert in franchise law by many federal and state courts and various state legislatures. He actively lobbies both federal and state congressmen, representing the franchisees’ interests and promoting the enactment of “Fair Franchising” legislation.
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Keith Miller

Keith Miller and his wife have been Subway franchisees for 28 years in Auburn and Grass Valley, California. In 1997, they were honored as Franchisees of the Year at Subway’s annual convention.

Through the mid-1990’s, Keith served on the Subway Franchise Owners Advisory Council. He was active in the formation of an independent association, the North American Association of Subway Franchisees, or NAASF, serving on the interim board in 1999, and as the association’s first chairman in 2000 and 2001. He returned to serve two more terms on the NAASF board from 2005 to 2010.

NAASF was one of the founding members of the Coalition of Franchisee Associations (CFA) in 2007, and Keith started representing NAASF on the CFA board in 2009. In 2011, Keith served as CFA treasurer, and in 2012 was elected chairman of CFA. He continues to serve as chair of CFA, which is the largest franchisee-only representative organization in the country.

Keith and Karen have two great daughters, Kristen and Julie, who both graduated college in 2013, and are starting on their careers. Kristen lives close by in Auburn, teaches Physical Education in the Rocklin School District, and was recently engaged. Julie recently moved to Spokane, Washington, and is a paramedic. When not representing franchisees, Keith loves to sneak out for a round of golf, but this has suffered greatly the past few years.

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Palmer Schoening
Palmer Schoening is president of Schoening Strategies, LLC, a government affairs and economic consulting firm that advises associations and family businesses on tax policy. Palmer is the founder and chairman of the Family Business Coalition. Palmer has been a key player in the fight to repeal the federal estate tax and helped to usher in repeal of state transfer taxes in Ohio, Indiana, Tennessee and North Carolina. Palmer is a graduate of Hillsdale College and George Mason University’s School of Public Policy where he earned his Master’s in financial economics.
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Jeffrey Goldstein
Jeffrey Goldstein is the founding partner of the Goldstein Law Firm, PLLC, based in Washington, D.C. Mr. Goldstein is recognized as one of the top franchise and dealership litigators in the country. Jeff represents clients in commercial complex litigation matters, including wrongful franchise terminations, antitrust violations, encroachment, and RICO and fraud cases. In addition to his active practice as a trial lawyer, Jeff also represents clients in appeals in state and federal courts as well as counsels and advises clients in franchise and distribution matters.
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Jordan Heiliczer
Jordan Heiliczer (hi-lick-sir) is the current director of Government Affairs for AAHOA. In this capacity, she is responsible for furthering the association’s legislative agenda in the U.S. Congress. Jordan also works to promote AAHOA’s advocacy efforts through strengthening AAHOA’s political action committee and organizing grassroots events for Members of Congress across the country. Prior to joining AAHOA, Jordan worked on Capitol Hill for two members of the U.S. House of Representatives, as well as served as a mediator in the Office of the Maryland Attorney General. An Illinois native, Jordan earned a Bachelor of Arts from the University of Maryland, College Park and is a proud Terrapin.
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Linda McMahon
Linda McMahon serves as the 25th Administrator of the U.S. Small Business Administration (SBA). As a member of President Trump’s cabinet, she advocates on behalf of the 30 million small businesses in America, which employ nearly half of all American workers and account for 56.8 million jobs. An entrepreneur and business executive herself, McMahon is the co-founder and former chief executive officer of WWE, based in Stamford, Connecticut. She helped grow WWE from a 13-person regional operation to a publicly traded global enterprise with more than 800 employees in offices worldwide.

McMahon has been a longtime advocate for women in leadership and business. She is a co-founder and former chief executive officer of Women’s Leadership LIVE, LLC, a company that trains women to launch and expand their own businesses. She hosted an interview series with high-profile role models at Sacred Heart University in Fairfield, Connecticut. She highlighted the advances of women in education, business and entrepreneurship in a series called “Women in America” that she co-hosted with Burt Wolf, which airs on PBS stations nationwide.
She stepped down as CEO of WWE in 2009 to run for the U.S. Senate and was the Republican nominee to represent the people of Connecticut in 2010 and 2012.

In 2009, McMahon served on the Connecticut Board of Education as an appointee of Governor M. Jodi Rell.

Before joining the U.S. Small Business Administration, McMahon served on the boards of Sacred Heart University of Fairfield, Connecticut; the Close Up Foundation, a Washington, DC-based nonprofit that works to educate and inspire young people to participate in our democracy; and American Corporate Partners, a New York-based organization that pairs returning veterans with mentors in the workforce. She also served as President of the Advisory Board for Operation Helmet, which provides comfortable and protective helmet pads for U.S. combat troops; and was a member of the Advisory Board for SoldierStrong, which provides scholarships and rehabilitation technology for returning veterans.

McMahon has been widely recognized for her numerous philanthropic contributions. She was recently honored with the Humanitarian Award from the Catholic Big Sisters & Big Brothers in New York City and the Spirit of Hope Award from Liberation Programs in Norwalk, Connecticut.
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Robin Goracke
Robin Goracke is currently the chief of staff at the Better Medicare Alliance, an advocacy group dedicated to the promotion of the Medicare Advantage program. Prior to this position, Robin was the director of healthcare policy at the National Restaurant Association (NRA), headquartered in Washington, D.C., where she served restaurant operators for over a year and half. Her work has been instrumental in getting legislation introduced in the 115th Congress on the 30-hour rule and on ACA employer reporting. In addition to her work with restaurants, Robin has over 18 years of public policy experience. Serving two years at the U.S. Department of Health and Human Services (HHS) in the Office of Secretary in the Office of Legislative affairs. Among her other responsibilities, Robin ran a weekly Affordable Care Act (ACA) meeting for senior counselors at HHS, keeping them abreast of all the legislative activities surrounding the healthcare law. She also spent 16 years in the U.S. House of Representatives, reaching the position of legislative director for U.S. Rep. Collin Peterson (D-MN). Robin is a recognized leader in health care policy and has built a strong reputation for advocating for healthcare solutions.
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