2017 Schedule

Enology Track Sponsored by Oregon Wine Services & Storage

Viticulture Track Sponsored by Bird Gard

Direct to Consumer (Business Track 1) Sponsored by Davis Wright Tremaine

Channel Sales (Business Track 2) Sponsored by Northwest Farm Credit Services

Trade Show Hours

Tuesday, 9:30 a.m.-6:45 p.m.

Wednesday, 9:30 a.m.-3:35 p.m.

    • Tuesday, February 21, 2017
    •  
      8:15 AM  -  9:00 AM
      Registration/Check-in
      9:00 AM  -  10:00 AM
      Welcome/State of the Industry
      Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
      10:00 AM  -  11:00 AM
      Trade Show Break
       

      Enology Track

      11:15 AM  -  12:30 PM
      Tracking and Reducing Winery Water Usage
      Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
       

      Viticulture Track

      11:15 AM  -  12:30 PM
      The Myth of Terroir and Understanding Your Site: Soils, Rootstock and Management Strategies
      A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
       

      Joint: Business Track 1 & 2

      11:15 AM  -  12:30 PM
      Assessing the Health of Your Business
      A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger understanding of how to use these practical measures of performance to drive beneficial changes in your strategy.
       
      12:45 PM  -  1:45 PM
      Lunch/OWA and OWB update | Sponsored by FedEx
      Learn about the important projects and programs being conducted to help your business at both the Oregon Winegrowers Association (OWA) and the Oregon Wine Board (OWB). The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance the investment you are making in your winery and vineyard operations. The OWB, a semi-independent state agency funded through the tonnage tax, will take you through the successes accomplished this past year in marketing, media relations and educational programming before giving you a sneak peek of what’s in store for the coming year.
      1:45 PM  -  2:15 PM
      Experimental Wine Trial Talks | Sponsored by Shelton Turnbull
      Experimental Wine Trial Talks: Presenters will give a five-minute description of their experiment, the methods and procedures used and the results. Symposium attendees will be able to taste the outcome of each of these experiments and ask questions during the trade show break immediately following the trial talks. The trade show map will indicate the booth location of each experiment.
      2:15 PM  -  3:00 PM
      Trade Show Break / Experimental Wine Tasting
       

      Enology Track

      3:30 PM  -  5:00 PM
      Embracing Vintage Variation in the Winery (with Tasting)
      Vintage variation in Oregon is a blessing but it inherently provides different challenges to winemakers and growers each year. Whether a vintage is cool or warm, dry or wet, early or late, can profoundly influence the decisions that a winemaker might make and directly affect the resulting style of wine. In this session, explore how different winemakers approach their craft in the face of variable seasons and a broadly warming climate. Take a deeper look at how certain physical and chemical characteristics of grapes may change beyond the basics of sugar accumulation and acid degradation. More broadly, are winemakers and growers simply reactive or can there be proactive steps in dealing with these changing conditions? Philosophically, how much should one adjust to the vintage in question and how much should the winemaker or grower try to make the fruit meet their stylistic needs? The discussion will be followed by a tasting highlighting both the beauty of vintage variation and the responses that winemakers employ.
       

      Business Track 1

      3:30 PM  -  5:00 PM
      Measuring and Maximizing Your Wine Club and Events
      You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share stories from case studies and effective strategies to maximize these sales channels.
       

      Business Track 2

      3:30 PM  -  5:00 PM
      Creating a Sustainable Business
      A sustainable business requires a plan and real-time monitoring. Whether you’re a small boutique winery or on your way to 100,000 cases, you have the opportunity to proactively drive more profitable revenues at each tipping point in your business. Learn to drive your business instead of it driving you. Walk away with new tools for assessing impacts of key decisions (organizational, product, sales channel, facilities, operational) on winery strategic plans.
       

      Viticulture Track

      3:30 PM  -  5:00 PM
      Coping Strategies for a Warmer Climate: Irrigation and Canopy Management
      Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
       
      5:00 PM  -  6:45 PM
      Oregon Wine Soiree
      As the premiere networking event at the Symposium, the Oregon Wine Soirée will take place on Feb. 21 on the trade show floor after sessions conclude. The Soirée is an opportunity for attendees to eat, drink and mingle with speakers, sponsors and peers while enjoying wines from around the state. This event is included in the full Symposium ticket and is a celebration of the community’s hard work and shared passion for Oregon wines.
    • Wednesday, February 22, 2017
    •  
      8:15 AM  -  9:00 AM
      Registration/Check-in
      9:00 AM  -  9:45 AM
      Welcome/Climatology Report
      This highly anticipated session is back again for 2017. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2016 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2017 vintage.
      Speakers:
      9:45 AM  -  10:00 AM
      Research Update
      Learn about the investment the Oregon Wine Board makes in research each year, the current projects under way and why this work is critical for the success and advancement of the Oregon wine industry.
      Speakers:
      10:00 AM  -  11:00 AM
      Trade Show Break
      10:15 AM  -  10:45 AM
      Mini Session | Wine Labeling – Getting It Right The First Time
      Upon completion of this session the industry member will be able to successfully apply TTB’s updated labeling requirements and allowable revisions to their labeling process so as to decrease their amount of label submissions and increase the success of their first time submissions to COLAs online.
      Speakers:
       

      Enology Track

      11:15 AM  -  12:30 PM
      New Insights into Preventing Brettanomyces Spoilage
      Brettanomyces is perhaps the most important spoilage yeast encountered during winemaking and can often cause wines to develop barnyard and Band Aid® aromas. It is a resourceful yeast that can survive in wine where others fail, making it difficult to control in red wines during the barrel aging process. What steps can winemakers take to prevent the growth of this yeast in their wine and reduce the risk of spoilage? Join us as the latest research findings on Brettanomyces spoilage are discussed as well as practical steps you can apply in your winery to help prevent wine spoilage
       

      Business Track 1

      11:15 AM  -  12:30 PM
      Walk the Talk: Bringing Your Brand to Life in the Tasting Room
      Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
       

      Business Track 2

      11:15 AM  -  12:30 PM
      Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy
      Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
       

      Viticulture Track

      11:15 AM  -  12:30 PM
      Red Blotch Disease: Detection, Vectors and Spread
      As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
       
      12:45 PM  -  2:00 PM
      Lunch/Awards Ceremony
      The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. The hard work and dedication of these people is essential for our industry’s continued success and growth. This year, recognition is given to members of the Oregon wine community, both pioneers and newcomers, with five award categories: Lifetime Achievement Award, Founders Award, Outstanding Industry Leadership Award, Vineyard Excellence Award and Industry Partner Award. Join us for a special celebration as we honor their contributions and achievements while enjoying lunch on the second day of the Symposium.
      2:00 PM  -  3:00 PM
      Trade Show Break
       

      Business Track 1

      3:15 PM  -  4:30 PM
      Social Plus: Bringing your Brand to Life in the Digital World
      Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and low-cost tools and manage your digital communications. Attendees will be guided in a digital brand assessment to help identify opportunities to boost their digital presence. Discover best practices for managing customer reviews and walk away with an actionable guide to help monitor and boost your digital presence.
       

      Business Track 2

      3:15 PM  -  4:30 PM
      Work With: Managing and Supporting Your Distributors for Long-Term Success
      Once you find a distributor the journey has just begun. Attendees will learn methods for supporting and managing distribution partners to create profitable, productive relationships, techniques to make their own backyard their strongest market, and tactics for moving beyond home base. Strategies will be shared on how to conduct successful demonstrations, staff trainings and market visits, as well as how to create useful point of sale materials.
       

      Viticulture and Enology

      3:15 PM  -  4:30 PM
      The Low Down on High Yields: Challenging Yield-Quality Standards for Oregon Pinot Noir (tasting)
      Oregon Pinot noir producers are known for their attention to detail in vineyard management and wine production. It is their uncompromising standards that lead them to the premium quality for which the industry is known. Perhaps the strongest standard has been the adherence to low tonnage guidelines across vineyards and regions in order to achieve maximum quality. How much has the yield per acre metric increased wine quality, and is there room for improvement on these standards? These questions will be addressed through results from the Statewide Crop Load Project, a large-scale industry collaborative research initiative led by OSU Viticulturist Patty Skinkis and more than 20 collaborators in Oregon. This session will include a tasting of six wines, while a panel of collaborating winemakers and viticulturists share their perspective on the wines and the impacts that this research has had on their winery’s production.
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