COURTESY OF: National Rifle Association
Are you feeling a little anxious about the Pollies this year? That maybe a bunch of political consultants getting together in the wake of the 2016 election could result in the instinct to immediately pick sides and defend your stance for three days? Well, we get that, and we got ya. For the first time in AAPC history we are starting the conference a day early, and there won’t be panels, or side picking…just perspective. We have taken a cue from the mission of the TED Talks, "devoted to spreading ideas, usually in the form of short, powerful talks" and are doing our own version.
This session of rotating speakers whose job is to provide clarity, perspective and thought provocation that will put 2016 into larger context and get you in the mood for a solidly productive conference and awards ceremony ahead. Because political consultants reflect, learn and move on…no time like the present.
Tales from a Junk-yard Data Dog- Jeff Roe, Axiom Strategies
5 Takeaways from 2016-David Avella, GOPAC
Through the Looking Glass: From Advocate to Candidate-Christina Hartman, Human rights advocate and non-profit leader
America's Clash of Civilizations-Reed Galen, Jedburghs, LLCThe USC/LA Times Poll: Why We Were Wrong — and Why We Were Right- Dan Schnur, University of Southern California and founder of Los Angeles Times/USC statewide poll
This past cycle marks the shift in the role of digital in persuasion. Hear from two influential innovators at the cutting edge of audience-first strategies driven by creative and message.
Tara McGowan, Creative+Strategy and Priorities USATara McGowan is a former journalist and documentary film producer who left the NY media scene for the DC political scene when she realized she was not, in fact, objective. She has since worked as a press hack in the Senate, a digital producer for President Obama and most recently as Digital Director for Priorities USA, a super PAC that supported Hillary Clinton in the 2016 presidential. She is founder and CEO of Creative+Strategy Lab, a digital-first creative agency that works with progressive campaigns and organizations.
Tara will discuss the expanding role of digital in political campaigns and super PACs, how digital tools and tech are revolutionizing the ground game, and what it means to be an ethical, digital, political consultant in 2017. Brad Parscale, President, Giles-Parscale and Digital Director, Donald J. Trump for PresidentIt began with a contract from an exploratory committee for a simple splash page. By the end Giles-Parscale was tied to nearly every portion of the Trump Campaign and billed millions of dollars. Listen as Brad Parscale walks through his adventure of going from the web guy to a new kind of Digital Director.
COURTESY OF: Chadderdon Lestingi Creative Strategies and AMM Political
What just happened? Trump bought virtually no TV and won the Election! How could this be? Please join us for an in-depth discussion on the state of paid media in American politics. We will talk about Facebook, Twitter, Broadcast Television, Programmatic Television and the future of persuasion in a heavily fragmented media landscape.
COURTESY OF: Political Marketing and Media
AAPC's Caucus sessions are a "one-of-a-kind partisan political briefing" on what the political environment means to your business going forward. This year, we’ll also take a deep dive on some of the biggest wins of last cycle.
Separated into Dem-only or GOP-only caucuses, get the ultimate insiders’ view from key party committee representatives and campaign principals.
Anatomy of a Race – Cooper for Governor 2016Featuring Campaign Manager, Trey Nix
Anatomy of a Race – Toomey for Senate 2016
Democracy for Hire with Dr. Dennis Johnson
Looking for Votes in All the Wrong Places with Michael Dabbs (on behalf of Rick Ridder)
COURTESY OF: Frontline Strategies
You’ve Got Hacked: How to protect yourself against campaign data security dangers and liabilities
Down ballot campaigns can be notoriously bad with data security and infrastructure. However, this last election showed how vulnerable parties and campaigns are to have private data and correspondence exposed. This session will include data security experts discussing simple steps campaigns can do to reduce their exposure, and the kinds of personal liability you may be in for if you don’t protect critical information.
Campaigns on both sides of the aisle rely on common partners to target and deliver messages to key voters. It is often up to the analytics teams on campaigns to decipher which platform, product or data solution provide the right combination of efficacy and efficiency to warrant a significant investment of campaign dollars. This panel will feature two analytics professionals – one Democrat and one Republican – asking some of the most prominent vendors about what was attempted and validated through experimentation and robust testing in 2016 and what is to come in 2018.
Featured Speakers: Tidal Forces in American and Global Politics
Bob Shrum, Carmen H. and Louis Warschaw Chair in Practical Politics and Professor of the Practice of Political Science, University of Southern California
Nigel Farage, Member, European Parliament & Leader, BREXIT
COURTESY OF: comScore
Cvent Online Event Registration Software | Copyright © 2000-2017 Cvent, Inc. All rights reserved.