Today’s consumer expects an immersive, dimensional, and anticipatory shopping experience. But the bar is getting even higher for demanding that experience be tailored and personal...and immediate. How do marketers plan and deliver the instant, personalized buying experiences that drive incremental sales?
This exchange will focus on shopping in real-time: people-based marketing for personalized buying experiences, the next level of personalization that discovers the known individual through data and transforms how your brand communicates with that individual at every touchpoint. From online to in-store interactions, your guests are tracked, and long-term relationships are fostered by learning their needs and preferences. The event will cover the cross-channel marketing mix in detail, and will connect the dots of the ecosystem that enables a true customer-centric marketing approach.
Key takeaways include:
Wednesday, March 15, 2017 - Thursday, March 16, 2017 2:00 PM - 1:30 PMEastern Time
The Sanctuary at Kiawah Island1 Sanctuary Beach DriveKiawah Island, South Carolina 29455(843) 768-2121
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