2018 AzHHA Annual Leadership Conference

Meet Our Speakers

Keynote Speakers

Rob Fromberg
Senior Vice President
Kaufman, Hall & Associates, LLC
Robert Fromberg is a Senior Vice President in the Thought Leadership group at Kaufman Hall. Working with the firm’s executives, industry groups, and other experts, his focus is healthcare trends and content development.
Before joining Kaufman Hall, Mr. Fromberg was Vice President and Editor-in-Chief at the Healthcare Financial Management Association (HFMA). In this role, he was responsible for editorial direction and content of hfm magazine, developing this publication into one with a leading position in the healthcare industry. He also oversaw all facets of communications, including magazine/newsletter publishing, web/digital strategy, custom publishing, conference general-session production, media relations, speech writing, speech coaching, social media, online communities, and video for the 40,000+ member healthcare association.
Prior to HFMA, Mr. Fromberg held a variety of communications and writing roles in healthcare-related organizations, including Vice President, Communications and Marketing at the Healthcare Information and Management Systems Society, and Associate Director with the Health Administration Press, the publishing arm at the American College of Healthcare Executives. He also spent 17 years as a Lecturer at Northwestern University School of Continuing Studies, and was a freelance writer on healthcare topics.
Mr. Fromberg holds an M.F.A. from the Warren Wilson College Program for Writers and a B.A. in English from Bradley University.
Harriet Warshaw
Expert Faculty and Former Executive Director
The Conversation Project
Harriet Warshaw is Expert Faculty and the former Executive Director for the Conversation Project. Harriet has over forty years of experience in the health care sector. As Vice-President at the Boston Hospital for Women she oversaw the development of the first NICU in Boston, the first midwifery program in Boston and the integration of the Boston Hospital for Women into the Brigham and Women’s Hospital. Harriet served as Vice President for Strategic Planning, Corporate and Professional Services at the New England Baptist Hospital for ten years. During that time, she oversaw the development of The Jenks Building a $34 million patient care and surgical facility, the building of the first-free standing surgery center and the development of interdisciplinary teams for the delivery of patient centered care. Ms. Warshaw spent five years at Genzyme Corporation as National Director of Client Services in their genetic testing business unit and then went on to plan the commercialization of a genetic test for hypertrophic cardiomyopathy.

She has served as an elected official, serving on the Board of Health, the Planning Board and the Board of Selectmen in the Town of Wellesley, MA for over 20 years. She has served on various Boards and Commissions including Jewish Family and Children Services, Combined Jewish Philanthropies and the Wellesley Council on Aging. She holds a B.A. from Goucher College, in Towson, MD and a Masters in Community Organizing from Boston College.
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Amy Van Dyken-Rouen
6-Time Olympic Champion
Amy Van Dyken-Rouen is a 6-time Olympic champion. She won 4 medals in 1996 in Atlanta and two more in Sydney, Australia in 2000. Van Dyken-Rouen has the distinction of being one of the few Olympians whose medals are all gold. In 2007 she was the only American swimmer to be inducted into the International Swimming Hall of Fame's Class of 2007. She was also inducted to the Olympic Hall of Fame in July 2008.

After high school, Van Dyken-Rouen attended the University of Arizona for two years before transferring to Colorado State University, where she broke her first US record with a time of 21.77 seconds in the 50-yard freestyle at the NCAA championships in 1994. She also placed second in the 100-yard butterfly. In 1994 she was named the NCAA Female Swimmer of the Year. After college, she moved to the United States Olympic Training Center in Colorado Springs, Colorado, to train full-time for the 1996 Olympics.
Following her 4 gold medals at the 1996 Summer Olympics in Atlanta, she won the ESPY for Female Athlete of the Year; Swimming World magazine's female Swimmer of the Year award; induction into the Colorado Sports Hall of Fame; induction into the US Olympic Hall of Fame; and Associated Press Female Athlete of the Year, USOC Sports Woman of the Year, the Women’s Sports Foundation Sports Woman of the Year and USA Swimming Swimmer of the Year. She was also featured as one of Glamour magazine's Top 10 Women of the Year, named one of 25 most influential females in sport by Women’s Sports and Fitness magazine and received the ARETE Courage in Sports award. She has graced the cover of several newspapers and magazines, including USA Today, Newsweek, Time, Swimming World magazine, and Sports Illustrated.

Van Dyken-Rouen is retired from swimming and lives with her husband, former NFL punter Tom Rouen, in Arizona. Since her retirement, Van Dyken-Rouen has been a public speaker, a disc jockey on a sports radio show in Arizona, served as the side-line reporter for the Seattle Seahawks and Denver Broncos football teams, and even played in the award-winning stage-play the Vagina Monologues. In June of 2014, she was injured in an ATV accident and severed her spinal cord leaving her paralyzed from the waist down.
Dr. Steven Lester
Associate Medical Director for the Department of Business Development.
Mayo Clinic
Dr. Steven J. Lester joined the Mayo Clinic in 1999 and has been a consult in the Division of Cardiovascular Diseases since 2001. He is an Associate Professor of Medicine in the College of Medicine, Mayo Clinic and currently serves as the Associate Medical Director for the Department of Business Development. He has served the inaugural Associate Chair of Medicine for Innovation as well as a term as Associate Chair of Medicine for Research within the Department of Internal Medicine. He was the Director of the Cardiovascular Imaging Ultrasound Laboratory in the Division of Cardiovascular Diseases for 10 years. He created and started the Postdoctoral Fellowship in Cardiovascular Ultrasound at the Mayo Clinic in Arizona where he served as the inaugural director for 7 years. In addition he created the school for Cardiovascular sonographers in Arizona.

Dr. Lester is a Fellow of the American Society of Echocardiography as well as serving on numerous committees within that organization including a term on its Board of Directors, an extended 4 year term as the chair of its Industry Relations Committee and the Director of a number of its national educational courses.

Born in Detroit, Michigan, but grew up in Toronto. He received his M.D. degree from the University of Toronto School of Medicine. He completed an internal medicine internship and residency at St. Michael’s and the Toronto Hospital through the University of Toronto. He did his cardiology fellowship at St. Paul’s Hospital and the Vancouver Hospital and Health Sciences Center with the University of British Columbia and a post-doctoral fellowship in echocardiography at the University of California, San Francisco, Medical Center.
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Amy Walter
National Editor
The Cook Political Report
Over the past 19 years, Amy Walter has built a reputation as an accurate, objective, and insightful political analyst with unparalleled access to campaign insiders and decision-makers. Known as one of the best political journalists covering Washington, she is the national editor of the Cook Political Report and the former political director of ABC News. From 1997–2007, Walter served as senior editor of the Cook Political Report. She is also a regular panelist on NBC’s Meet the Press, Fox News’ Special Report with Bret Baier, and CBS' Face the Nation. She provides political analysis every Monday evening for the PBS NewsHour.

In her presentations, Walter expertly breaks down the electoral process, congressional culture, and the Washington political scene. Her astuteness, wit, and range of expertise create an engaging, compelling presentation, and her reliable and accurate analysis has earned her numerous accolades. Amy Walter takes audiences on an insider’s tour of Washington through the eyes of the woman with her finger on the pulse of politics.

Political History. While at ABC, Walter oversaw the organization’s political coverage – including the daily political tip sheet The Note, guided the editorial content of all political news, and provided on air analysis. She co-hosted 2012 election night coverage for the Yahoo!-ABC News Network with Good Morning America weekend anchor Dan Harris. She and Harris also anchored the live-streamed coverage for the presidential and vice presidential debates. Before ABC, she was the editor-in-chief of The Hotline, Washington’s premier daily briefing on American politics. There she served as the political publication’s primary voice for three years, and she provided regular analysis of the national political environment in her weekly National Journal column, On the Trail.

Walter has provided election night coverage and analysis since 1998 and was a member of CNN’s Emmy-award winning election night team in 2006. She has also been a regular contributor to PBS’ NewsHour with Jim Lehrer, and has provided political analysis on virtually every major political program on television.

Breakout Session Speakers

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Jim Hammond
The Hertel Report
Jim Hammond has worked in the Arizona healthcare industry for 30 years. He has experience with payors and providers of all types, including medical management companies, Medicaid health plans, commercial health plans, physicians, IPA’s, hospitals and integrated delivery systems. Jim currently operates his own consulting firm, Professional Healthcare Solutions. PHS offers consulting services in the fields of managed care contracting, network development, strategic planning and accountable care. He has extensive knowledge of the Affordable Care Act.

Jim also operates The Hertel Report, an industry information company that publishes a newsletter, hosts a website and connect the healthcare community through meetings and networking events. Jim is a frequent speaker on healthcare topics, as well as moderating The Hertel Report State-of-the-State meetings, which are attended by leaders of the Arizona healthcare industry.
Todd P. Sklamberg
Sunrise Hospital and Medical Center & Sunrise Children's Hospital - Las Vegas
Todd Sklamberg is the Chief Executive Officer of Sunrise Hospital and Medical Center, Nevada’s largest acute care facility at 690 beds, and Sunrise Children’s Hospital located on the same campus. Prior to becoming CEO, Sklamberg served as the Chief Operating Officer of Sunrise Children’s Hospital - Nevada’s largest, most comprehensive children’s hospital. Sunrise Hospital and Sunrise Children’s Hospital are members of HCA’s Sunrise Health System in Las Vegas. Prior to joining HCA, Sklamberg served as vice president at St. Louis Children’s Hospital.

Sklamberg currently serves as a member of the Executive Committee for the Nevada Hospital Association. He is also active with the Las Vegas Metro Chamber of Commerce serving as co-chair of the Healthcare Policy Task Force and is a member of the Government Affairs Committee.

His community involvement also includes committee work with the Regional Transportation Commission including the Transport Resource Advisory Committee, Maryland Parkway Business Coalition and Maryland Parkway Corridor Committee. An advocate for the Western Governor’s University (WGU), Sklamberg also serves on WGU-Nevada’s Advisory Board.

Other long-standing community board positions include the following health and human service organizations and business groups - American Cancer Society’s CEOs Against Cancer, the Council for a Better Nevada, Keep Our Doctors in Nevada (KODIN), Las Vegas Heals, Nevada Organ Donor Network (Chair-elect), Ronald McDonald House Charities of Greater Las Vegas (past-Chair) and Board of Trustees with March of Dimes Nevada Chapter.

Sklamberg holds a Master of Business Administration degree from the Olin School of Business at Washington University in St. Louis, Mo., and a Bachelor of Arts degree from Hofstra University in New York.
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Robin Schaeffer, MSN, RN, CAE
Executive Director
Arizona Nurses Association
Robin Schaeffer is the Executive Director of the Arizona Nurses Association and the Arizona Foundation for the Future of Nursing. She has been a nurse for over 40 years and has had a varied nursing career that includes bedside nursing, community nursing, teaching and administration. Robin holds a Master of Science Degree in Nursing and is a Certified Association Executive. In 2016, Robin received the Legend in Nursing Award by the March of Dimes. The award recognizes a nurse who has dedicated his or her life to making outstanding contributions to building the nursing profession in Arizona. This is the 3rd time this award has been given in the 15-year history of the March of Dimes Nursing Awards.
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Tom Betlach
Arizona Health Care Cost Containment System (AHCCCS)
Since 2009, Mr. Betlach has served as Director of the Arizona Health Care Cost Containment System (AHCCCS), Arizona’s single state Medicaid agency. Mr. Betlach reports to the Governor on the AHCCCS program, which currently provides health care coverage to 1.85 million Arizonans at an annual cost of $12 billion. Mr. Betlach is widely recognized as a national leader in Medicaid managed care and health care policy. Through his leadership, Arizona: launched the first integrated health plan for persons with serious mental illness by including physical health services into the Regional Behavioral Health Authority; leads the nation in duals alignment; is streamlining justice system transitions to health care; remains one of the lowest cost long term care programs nationally; has maintained high levels of home and community based placement for persons with long term care needs; created an integrated specialty plan for children with special health care needs; and modernized operational processes and systems, including enhancing data analytics in Medicaid. In recognition of his expertise, Mr. Betlach was selected by his peers to serve as President of the National Association of Medicaid Directors.
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Teri Pipe
Chief Well-Being Officer
Arizona State University
Teri Pipe is Arizona State University's Chief Well-Being Officer and served as the Dean of the College of Nursing and Health Innovation at Arizona State University (ASU) from 2011-2018. She also is the founding director of ASU's Center for Mindfulness, Compassion and Resilience. Before coming to ASU in 2011, Professor Pipe served as director of Nursing Research and Innovation at Mayo Clinic Arizona and was an associate professor of nursing at the Mayo Clinic’s College of Medicine. In 2014 she was selected as a Robert Wood Johnson Foundation Executive Nurse Fellow.

Professor Pipe is an expert on mindfulness which is a skill set to increase the ability to experience being fully present, focused and alive. Mindfulness has important implications for resilience within and beyond the healthcare and higher education sectors. She is an also an expert on nursing leadership with a focus on inter-professionalism, bringing nurses together with physicians and other health professionals, business people, and policy makers, to help redesign and improve health in the U.S. Her research interests include: mindfulness, resilience in professional and clinical populations, health promotion and wellness, positive coping and stress management, oncology, and gerontology. She is a sought after speaker on the topics of mindfulness, workforce resilience and self-compassion. Among her recent honors was her recognition as a Phoenix Business Journal Health Care Hero in 2014.
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Curt Chase
Husch Blackwell
Curt leads Husch Blackwell’s Healthcare, Life Sciences & Education industry team. He has developed a national healthcare practice providing transactional, regulatory and compliance guidance for hospitals, physicians and other types of healthcare providers. Curt routinely serves as outside counsel to hospitals and health systems regarding complex hospital/physician integration arrangements. He also is experienced in handling compliance and reimbursement matters, including government investigations and internal compliance reviews.
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Bob Rabecs
Husch Blackwell
Bob’s practice focuses on a wide range of healthcare regulatory, compliance and transactional matters. He has represented clients in all sectors of the healthcare industry, including hospitals and health systems, physicians and other healthcare professionals, senior and assisted living providers, pharmaceutical and medical device manufacturers, durable medical equipment suppliers, pharmacies, and pharmacy benefit managers.
Bob has assisted providers in structuring corporate compliance programs, successfully represented clients subject to government investigations and audits, reviewed arrangements under various fraud and abuse laws, and advised on Medicare/Medicaid coverage and reimbursement rules.

Trustee/Advisory Board Session Presenter

Sam Coppersmith
Coppersmith, Brockelman, PLC
Sam Coppersmith is a lawyer with Coppersmith Brockelman PLC in Phoenix. His practice centers on business and transactional issues, with an emphasis on business organization, governance, exempt organizations, contract negotiation, land use, and business planning. He has more than three decades of experience assisting both local and national businesses and nonprofits as well as individuals and small businesses. He also has extensive political and governmental experience, including as a member of the U.S. House of Representatives and several local and state boards and commissions. He also is a member of the Board of Trustees of Devereux Advanced Behavioral Health, one of the nation’s largest nonprofit behavioral health providers, including as Board Chair from 2011-17.

Communications Session

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Lee Aase
Director, Mayo Clinic Social Media Network
Mayo Clinic
Lee Aase is director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. He has been inducted into the Healthcare Internet Hall of Fame, and HealthLeaders Media named him to its list of “20 People Who Make Healthcare Better.” In 2014 he was appointed to a two-year term on the World Economic Forum (WEF) Global Agenda Council on Social Media, and in 2016 he was appointed to WEF’s Global Future Council on the Future of Information and Entertainment. He was elected to Mayo Clinic’s Voting Staff in 2016.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level.
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Taryn Offenbacher
Senior Communications Specialist
Mayo Clinic
Taryn Offenbacher joined Mayo Clinic in 2016 as a member of the Social and Digital Innovation team. She covers Arizona news on Mayo Clinic’s social media channels and provides strategic leadership and consultation to equip and encourage Mayo Clinic staff to contribute to the health care community on social media. Taryn is editor of the Mayo Clinic Social Media Network blog, a collaboration platform for health care professionals to apply social and digital strategies in health care.

Previously, Taryn was the Communications Director of Shared Hope International, an anti-trafficking organization, leading an integrated communications strategy and overseeing the implementation of social, digital, and traditional media campaigns. Connect with Taryn on Twitter, LinkedIn and #MCSMN.