2018 Schedule Outline

    • Tuesday, February 20, 2018
    •  
      8:15 AM  -  9:00 AM
      Registration
      9:00 AM  -  10:00 AM
      Welcome and State of the Industry
      10:00 AM  -  10:45 AM
      Trade Show Break
      10:45 AM  -  12:45 PM
      Producing High Quality Sparkling Wine: An Exploration from Farming to Tirage (with Tasting)
      10:45 AM  -  12:45 PM
      What's Next for Oregon? Exploring Oregon's Changing Wine Landscape
      12:45 PM  -  2:00 PM
      Lunch and OWA/OWB Presentations
      2:00 PM  -  3:30 PM
      Trade Show Break and Experimental Wine Tasting
      3:30 PM  -  4:45 PM
      Alcohol's Influence on Sensory Development
      3:30 PM  -  4:45 PM
      Benchmarking for Wine Business Profitability
      3:30 PM  -  4:45 PM
      Distribution Round Table: How to Engage Buyers & Support Your Distributors
      3:30 PM  -  4:45 PM
      Managing Vine Vigor
      4:45 PM  -  6:45 PM
      Oregon Wine Soirée
    • Wednesday, February 21, 2018
    •  
      8:15 AM  -  9:00 AM
      Registration
      9:00 AM  -  9:30 AM
      Welcome and Climatology Report
      9:30 AM  -  9:45 AM
      Research Update
      9:45 AM  -  11:15 AM
      Trade Show Break
      11:15 AM  -  12:30 PM
      Allocation of Wine: Channel Management
      11:15 AM  -  12:30 PM
      Control Points from Crush Pad to Barrel in the Minimal-Intervention Cellar
      11:15 AM  -  12:30 PM
      Labor Supply: A West Coast Perspective
      11:15 AM  -  12:30 PM
      Success Strategies for Increasing Wine Tourism
      12:30 PM  -  2:00 PM
      Lunch and Awards Ceremony
      2:00 PM  -  3:30 PM
      Trade Show Break and Experimental Wine Tasting
      3:30 PM  -  5:00 PM
      Dynamic Pricing: The Art & Science of Pricing
      3:30 PM  -  5:00 PM
      Examining Chardonnay Styles through the Lens of Oxygen Management (with Tasting)
      3:30 PM  -  5:00 PM
      Master Marketing Automation to Increase DTC Sales
      3:30 PM  -  5:00 PM
      Powdery Mildew Management
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