2019 Healthcare Staffing Summit – Agenda

• Wednesday, November 6, 2019

  12:00 – 8:00 PM	Registration Open | 5th Floor Foyer
  4:00 – 4:45 PM	Staffing Industry Analysts and Conference Overview | Veranda Join conference attendees to kick off the 2019 Healthcare Staffing Summit. Gain insights into how to maximize your experience at the conference networking events, keynotes and concurrent sessions. This overview will also share ideas into unlocking the value of SIA’s membership and resources, as well as provide an opportunity to ask questions of SIA’s team. Speakers: Amy Chang, Healthcare Analyst, Staffing Industry Analysts Adrianne Nelson, Sr. Director, Global Membership Products, CCWP, Staffing Industry Analysts
  4:45 – 5:00 PM	Transition Break
  5:00 – 6:15 PM	Facilitated Networking Discussion Tables | Charleston Ballroom One of the conference’s most popular sessions giving attendees the opportunity to network with others from the start. Learn from industry peers which new ideas are working or not working. Gain insights and brainstorm together to problem solve your most vexing everyday issues. Spend two 30-minute sessions at different tables of your choice discussing the topics of most interest to you with others in the with industry real-world experience. Many tables feature best practices for you to model your business practices on. Moderator: Ursula Williams, Chief Operating Officer, Staffing Industry Analysts Choose from over 20 topics in the following categories (Table #). Topics subject to change Nurse Staffing  • Best practices in nurse recruiting • Best practices in per diem nurse staffing • Staffing healthcare support occupations (CNAs, medical assistants, aides, etc.) Allied Health Staffing  • Best practices in allied health recruiting • Trends & opportunities in allied staffing • Changes in therapy reimbursement Locum Tenens • Best practices in physician recruiting • Trends & opportunities in locum tenens Other Healthcare Staffing • Best practices in interim leader staffing • Best practices in health IT staffing Workforce Solutions • Staffing in an VMS/MSP world • Best practices in RPO Client Settings • Staffing for outpatient facilities • The outlook for home healthcare • Staffing into education settings • Voice of the healthcare staffing client Organizational • Hiring & training top recruiters • Building a top-notch sales force • Sales compensation best practices • Using technology in recruiting • Healthcare staffing & the human cloud • Challenges of credentialing • Before you buy or sell a healthcare staffing firm • Cash flow challenges during growth • Legal & regulatory issues in healthcare staffing
  6:15 – 7:30 PM	Welcome Reception & Exhibits Open | Summerlin Ballroom

  Thursday, November 7, 2019

  7:30 AM – 7:00 PM	Registration Open | 5th Floor Foyer
  7:30 – 8:30 AM	Networking Breakfast & Exhibits Open | Summerlin Ballroom
  8:30 – 9:30 AM	OPENING KEYNOTE The Outlook for Healthcare Staffing | Charleston Ballroom With the leveling off of the newly insured in the US, healthcare staffing market growth rates have returned to normalized levels over the past few years. The growing and aging US population continues to drive long-term demand for healthcare and newly minted registered nurses are entering the workforce at record levels. Meanwhile, the impact of technology and new models in the space continues to accelerate. Join us for a conversation with SIA’s research team about the overall outlook for the healthcare staffing industry, market trends and nuances of the nurse and physician shortages.   Speakers: Barry Asin, President, Staffing Industry Analysts Amy Chang, Healthcare Analyst, Staffing Industry Analysts Tony Gregoire, Research Director, CCWP, Staffing Industry Analysts
  9:30 – 10:00 AM	Networking Break & Exhibits Open | Summerlin Ballroom
  10:00 – 11:00 AM	CONCURRENT SESSIONS Breaking Through the Barriers to Growth | Charleston Ballroom What characteristics enable high-performing healthcare staffing firms to achieve breakthrough growth? How do they differentiate in order to grow faster than their peers? Learn from Mike Cleland of Charted Path and Barry Asin, authors of Breaking Through: Leadership Disciplines from Top Performing Staffing Firms as they speak with leaders of fast-growing firms about the tactics and strategies that have accelerated their growth to the next level. Moderator: Barry Asin, President, Staffing Industry Analysts Panelists: Mike Cleland, Founder, Charted Path Andrew Limouris, CEO, Medix Steve Ryan, Owner/President, Atlas Medstaff Marketing & Managing Across Multiple Generations | Pavilion By 2020, Millennials are anticipated to comprise half of the global workforce, and Generation Z (born after 2000) will have the second largest presence at 20%. What are the similarities and differences between the generations? What do they desire from employers and how does the workplace environment need to change to successfully incorporate cross-generational dynamics? Learn how staffing firms can evolve their marketing and delivery strategies to better serve the healthcare professionals who are simultaneously our customers and employees. Moderator: Ursula Williams, Chief Operating Officer, Staffing Industry Analysts Panelist: Erin Stafford, Vice President of Marketing, Aya Healthcare Competing in the VMS/MSP Environment | Veranda D/E Nearly 70% of travel nurse revenues are flowing through an MSP program or VMS technology, and penetration is continuing to expand across other healthcare staffing segments. Hear key insights from this panel discussion around successful strategies for aligning your sales and delivery model to operate successfully in the VMS/MSP world. Moderator: Diana Gabriel, SVP, Global Strategy & Solutions, CCWP, Staffing Industry Analysts Panelists: Richey Brownfield, Vice President, RightSourcing Mel Wike, Director of National Accounts, Fusion Medical Strategies in Locum Tenens and Advanced Practice Staffing | Veranda The locum tenens market has grown steadily over the decade to become the second largest segment in healthcare staffing. Physician staffing is impacted by specialty-based fluctuations and the trends can have a sizable impact on a company’s growth trajectory. During this session, our panelists will discuss their strategies for staying on top of specialty trends, ideas for accelerating their businesses, and their outlook on the growing presence of VMS/MSP in the locum tenens industry Moderator: Maxim Kupfer, Interactive Research Developer, CCWP, Staffing Industry Analysts Panelists: Tim Devereux, CEO, Integrity Locums Brigitta Glick, CEO, Provenir Healthcare Troy Kastrup, CEO, Wapiti Medical Staffing
  11:00 – 11:15 AM	Transition Break
  11:15 AM – 12:15 PM	KEYNOTE The Dichotomy of Leadership | Charleston Ballroom Mastering the ‘Dichotomy of Leadership’ requires executives to balance knowing when to lead and when to follow, when to be aggressive and when to let the situation evolve, and when to let the team handle challenges and when to micro manage. Learn from former US Navy SEAL Officer and McKinsey & Co. Engagement Manager, Flynn Cochran the lessons from combat and training that translate into business strategies for accelerating growth to the next level. As Platoon Commander in SEAL Team One, Flynn worked closely with former US Navy SEAL officers Leif Babin and Jocko Willink, authors of The Dichotomy of Leadership and New York Times #1 Bestseller Extreme Ownership. Speaker: Flynn Cochran, Chief Strategy Officer, Echelon Front
  12:15 – 1:45 PM	Networking Lunch & Exhibits Open | Summerlin Ballroom
  1:45 – 2:45 PM	CONCURRENT SESSIONS Extreme Ownership | Charleston Ballroom ‘Extreme Ownership’ calls for leaders to build trust with their teams through humility, discipline, planning and a focus on the mission. Flynn Cochran, former US Navy SEAL Officer and McKinsey & Co. Engagement Manager, shares leadership best practices for team communication, prioritization and execution as they translate into building a cohesive, high-performing culture in the business environment. As Platoon Commander in SEAL Team One, Flynn Cochran worked closely with former US Navy SEAL officers Leif Babin and Jocko Willink, authors of The Dichotomy of Leadership and New York Times #1 Bestseller Extreme Ownership. Speaker: Flynn Cochran, Chief Strategy Officer, Echelon Front Key Trends in Travel Nursing | Pavilion As the largest sector within healthcare staffing, the travel nursing industry has been evolving its nurse candidate acquisition and retention strategies and business development approaches. Companies are also on a journey to incorporate automation to improve efficiency and speed-to-market, while building meaningful engagement and communications with clinicians. In this session, our panel of travel nurse executives will share how they are pursuing market opportunities and aligning their business models. Moderator: Subadhra Sriram, Editor & Publisher, Media Products, Staffing Industry Analysts Panelists: Matt Pierce, Co-Founder & President, Trusted Health Rich Smith, Co-Founder and Vice President, Atlas Medstaff Meg Vernon, Manging Director, Stability Healthcare Keeping Customer Intimacy While Building Scalable Operations | Veranda D/E Growing revenues profitably requires intentionally building an operating model that can scale up efficiently and quickly as growth accelerates. But there is also a risk that too much technology can cause a company to lose touch with its customers. What are the ‘right’ parts of the clinician experience that can be automated without losing intimacy and engagement? Where can technology or outsourced services be used to achieve operating leverage? Where has technology helped to streamline processes and where has it created unnecessary complexity? Do back office shared services models really work? Learn from our panel experts what parts of their delivery models they have seen the greatest success in building scalability without losing customer engagement. Moderator: Amy Chang, Healthcare Analyst, Staffing Industry Analysts Panelists: John Martins, SVP of Operations Strategy, Aya Healthcare Brian Schwidder, Chief Technology Officer, American Health Staffing Group (AHSG) Sarah Snetzer, CEO, Sadiant Health Per Diem Nurse Staffing – Strategies for Success | Veranda Despite healthcare system efforts to improve their internal float pools and processes, they continue to rely on per diem staffing companies to step in and fill shifts at the last minute. In many cases, per diem companies feel that candidate supply is a limiting factor to achieving greater growth. Join the discussion and gain insights on per diem recruitment strategies, experiences with implementing just-in-time technology, and market opportunities to better serve candidates and clients. Moderator: Maxim Kupfer, Interactive Research Developer, CCWP, Staffing Industry Analysts Panelists: Kenny Kadar, President, Coast Medical Service Dawn Porreca Antaya, Company Leader - COO, Southern New England, MAS Medical Staffing Marisa Zaharoff, President, Cross Country
  2:45 – 3:15 PM	Networking Break & Exhibits Open | Summerlin Ballroom
  3:15 – 4:15 PM	KEYNOTE Becoming an Admired Brand Through Storytelling | Charleston Ballroom In a crowded landscape, clients and healthcare professionals are hungry to know which staffing firms they can trust. Technology has made it easier to reach larger audiences but doesn’t necessarily facilitate deeper connections or loyalty. Learn from brand strategist Fabian Geyrhalter how storytelling can be used to build authentic and admired brands that stand out and have loyal followings. Fabian is the author of Bigger Than This – How to Turn Any Venture Into an Admired Brand, and #1 Amazon Bestseller How to Launch a Brand. Speaker: Fabian Geyrhalter, Author, Bigger Than This - How to Turn Any Venture Into an Admired Brand
  4:15 – 4:30 PM	Transition Break
  4:30 – 5:30 PM	KEYNOTE PANEL Leaders Driving Innovation to Meet Healthcare’s Evolving Needs | Charleston Ballroom In an era where hospitals are challenged with cost management, competition for clinical talent and a shifting regulatory environment, how are healthcare staffing firms aligning themselves to be value added partners within the healthcare industry? In this discussion with top executives from leading healthcare staffing firms, we will explore their reactions to the day’s sessions, insights into how the healthcare landscape is shifting and where the healthcare staffing industry is headed. Moderator: Barry Asin, President, Staffing Industry Analysts Panelists: Kevin C. Clark, President and CEO, Cross Country Healthcare Susan Salka, President & CEO, AMN Healthcare Abigail Tremble, President, Healthcare Practice & Chief Concept Design Officer, Randstad US
  5:30 – 7:00 PM	Networking Reception & Exhibits Open | Summerlin Ballroom

  Friday, November 8, 2019

  7:30 AM – 12:45 PM	Registration Open | 5th Floor Foyer
  7:30 – 8:30 AM	Networking Breakfast & Exhibits Open | Summerlin Ballroom
  8:30 – 9:30 AM	KEYNOTE The Future of Healthcare | Charleston Ballroom US national health expenditures are anticipated to continue growing steadily and represent 20% of US GDP by 2026. However, as healthcare continues shifting to value-based reimbursements and care models, health system executives are worried about costs escalating even faster. Learn insights into the future of healthcare and how healthcare facilities and clinical labor may be impacted. Dr. Josh Luke is a former hospital and rehabilitation center CEO and ex-administrator in skilled nursing, home health and hospice care. He is also a faculty member of USC and three-time Amazon Bestselling author of Health-Wealth 9 Steps to Financial Recovery, Ex-Acute What Every American Needs to Know, and Readmission Prevention Solutions Across the Provider Continuum. Speaker: Dr. Josh Luke, Founder, National Readmission Prevention Collaborative
  9:30 – 10:00 AM	Networking Break & Exhibits Open | Summerlin Ballroom
  10:00 – 11:00 AM	CONCURRENT SESSIONS Partnering with Clients for Results | Pavilion Over the past few years contingent workforce programs have evolved to a whole new level. Not only with program policies and procedures but also with the technologies they are implementing and the sourcing models they are using. These dynamics have made it more challenging for a staffing provider to engage with their client to form a true partnership, one that allows the supplier to understand the wants and needs of their client and encourages the staffing provider to showcase their capabilities and services. Come hear from our panel of contingent workforce program managers and gain insights on how their most successful staffing suppliers have exceeded their expectations and have become critical partners. Speaker: Dawn McCartney, VP, CWS Council, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Interim Health Leadership Staffing Trends | Veranda D/E Interim health leadership staffing has emerged as a growing market within the industry. While comparatively still a smaller segment, the leaders can become influential within the companies where they are placed. Learn more from our panel experts as they discuss how the client buyer and interim leader candidate dynamics differ from other segments within healthcare staffing, as well as the opportunities for expansion within the industry. Moderator: Amy Chang, Healthcare Analyst, Staffing Industry Analysts Panelists: Chelsea Dreiling, Branch Manager, Aureus Medical Group Kelly Rakowski, President of Leadership & Search Solutions, AMN Healthcare Keys to Candidate Recruitment and Retention | Veranda With healthcare professionals in scarce supply, the recruitment and retention of candidates is more important than ever to revenue growth and the bottom line. What strategies, tools and culture do you have in place to attract candidates and garner lasting loyalty? This panel discussion will explore the challenges and successful strategies that have enabled companies to maximize their recruitment and retention of candidates within the tight labor markets. Moderator: Adrianne Nelson, Sr. Director, Global Membership Products, CCWP, Staffing Industry Analysts Panelists: Sheldon Arora, CEO, LiquidAgents Healthcare Bill DeVille, CEO, Health Carousel Tara Sprakel, Chief Marketing Technologist, Fusion Medical Staffing
  11:00 –11:15 AM	Transition Break
  11:15 AM – 12:15 PM	CONCURRENT SESSIONS Strategies for Selling to Healthcare Clients | Pavilion Learn insights into sales success from a former hospital CEO and post-acute care administrator. What strategies can help gain access to hospital C-suite relationships? Who is the ‘right’ buyer and champion within the client organization? How do effective business development strategies for the post-acute world differ from acute care? Dr. Josh Luke is a former hospital and rehabilitation center CEO, and ex-administrator in skilled nursing, home health and hospice care. He is also a faculty member of USC and three-time Amazon Bestselling author of Health-Wealth 9 Steps to Financial Recovery, Ex-Acute What Every American Needs to Know, and Readmission Prevention Solutions Across the Provider Continuum. Speaker: Dr. Josh Luke, Founder, National Readmission Prevention Collaborative Trends and Opportunities in Allied Health Staffing | Veranda D/E The allied staffing market is ever-changing with a diversity of occupations across a fragmented client landscape. Trends and regulations can vary substantially amongst the occupations and significantly impact a staffing company’s growth trajectory. During this session, our panelists will discuss their strategies for staying on top of specialty trends, the impact of reimbursement rate changes, how they have addressed the growing penetration of VMS/MSP in allied staffing, and initiatives for accelerating their businesses. Moderator: Tony Gregoire, Research Director, CCWP, Staffing Industry Analysts Panelists: Aram Hampoian, President/CEO, CoreMedical Group Robin Johnson, Division President, Allied, AMN Healthcare Dale Kirry, President, Elite Medical Staffing M&A: Preparing for the Before and After | Veranda In 2018, the healthcare staffing industry represented a quarter of M&A transactions across all US staffing sectors. What should buyers and target companies keep in mind as they prepare for their next transaction? What pitfalls should companies avoid and what are the key essentials to ensure a successful merger and integration? Join this panel of experts to hear their strategic lessons learned from previous transformational moves Moderator: Brian Wallins, Research Manager, Staffing Industry Analysts Panelists: Steven Aguiar, Managing Director, Provident Healthcare Partners Paul Barrett, Managing Director, BelHealth Investment Partners Stephen Saville, EVP, Operations, Cross Country Healthcare Bret Schoch, Managing Director, Robert W. Baird & Co.
  12:15 PM	Healthcare Staffing Summit Concludes