To view the schedule for the full InnSpire Conference & Marketplace, please click here.


Innkeeping as a Profession (IAP) Workshop Schedule

Schedule subject to change.

Saturday, January 26

8:00 - 8:30 am Registration & Continental Breakfast

8:30 – 9:00 am Introduction and Welcome
Facilitator Karen Lynch, Lynch Hospitality Consulting & Former Owner of Inn on Randolph
Get Inn-spired! We launch the best conference yet with our Inn-spire vision, an overview of the conference and introductions of attendees and speakers.

9:15 - 10:30 am What You Need to Know to Find the Right Inn
Presented by Dick Lopez, CHB, Lodging Brokers Network, Inc.
Acquiring an inn starts with knowing what is a good match for you. Our professional lodging broker will explain how to analyze the pros/cons of a purchase decision and the steps to know for a successful transaction. Participants will learn about market valuation, financing and operation of inns and valuable real-world insights into the process. The session also focuses on matching the inn to your lifestyle and, of course, your business acumen.

10:30 - 10:45 am Break

10:45 - 11:45 am Money & Financing
Presented by Kathryn Seo, Vice President, Lodging Brokers Network, Inc.
Financing your inn can be challenging, complicated and easily misunderstood. We’ll explain and explore common options of financing such as through conventional banks, with the Small Business Administration and by sellers. Participants will learn what to consider to match the right investment with their property purchase. We’ll dive into commonly used terms such as standard industry percentages in clear and concise language.

Noon – 1:00 pm Lunch and Networking with Saturday Speakers

1:15 – 2:15 pm The Business Plan
Presented by Rick Wolf, The B&B Team
To prosper as an innkeeper, it’s best to have goals and a plan to achieve success. This session will discuss how to build your inn’s business plan, a working document that calendars specific, measurable, attainable benchmarks. Participants are encouraged to ask all the questions they have.

2:15 – 2:30 pm Break

2:30 - 3:30pm Getting your Inn Up and Running … Understanding Due Diligence
Presented by David Browning, Eden Vale Inn (Aspiring Innkeeper Alumni, Class of 2017) and Rick Wolf, The B&B Team
Innkeepers need to ask for permission rather than forgiveness with laws and regulations. Learn what laws apply to your inn; what forms you need for your town/county and what type of insurance you should carry. We’ll discuss hiring, the Americans with Disabilities Act and other critical compliance issues, such as business license, retail licenses, employee levels, ABC updates and many more. Participants will learn what they need to do to get their Inns up and running – legally!

3:45 – 5:00 pm Quick Mini Education Sessions
Events & Weddings - Pros & Cons
 - Rhiannon Eddy, Purple Orchid Wine Country Inn Resort & Inn
Amenities for Guests - Stephanie McCaffrey, McCaffrey House
Types of Breakfast & Social Hours - Bruce Abney, El Morocco Inn
Branding your New Inn or Do You Rebrand? - Karen Lynch, Former Owner of Inn on Randolph and Aspiring Innkeeper Alumni, Class of 2010-11

5:15 - 6:15 pm Cocktail Hour
Come join our speakers, innkeepers and CABBI leadership for an informal get together with drinks and appetizers. Ask your burning questions and get a chance to hear more of their stories about innkeeping.

Dinner on your Own

Sunday, January 27

8:00 – 8:30 am Breakfast

8:30 – 9:45 am Systems: Setting Your Business Up for Success
Presented by Derek Eddy, Owner, Purple Orchid Wine Country Resort And Spa
Systems, from answering phones to making a bed everything should have a system in your business. This seminar will focus on the essential tools of setting your business up for short and long term success through easy to learn, easy to teach and easy to implement Organizational Systems. 

9:45 – 11:00 am Cutting to the Chase: What Really Wows Today’s Traveler
Presented by Karen Lynch, Former Owner of Inn on Randolph
Your guests walk in the door and you have just moments to win them over. Learn how to turn them into lifelong fans from that first impression until the moment they leave your inn. Over her years of innkeeping experience, Karen mastered the art of anticipating needs and always leaving guests wanting to come back for more.

11:00 – 11:15 am Break

11:15 – 12:00 pm A Day in the Life of an Innkeeper
Presented by Derek Eddy, Partner, Purple Orchid Wine Country Inn Resort & Inn
What a day in the life of an innkeeper looks like, from the daily chores to the unusual tasks. How do you fit it all in? What are the emotional demands? What does it take to be a good innkeeper? What is it like to work with your spouse/partner 24 hours a day, seven days a week? How will being an innkeeper affect your lifestyle? This is your chance to ask the people who have first-hand experience. 

12:00 – 1:00 pm Lunch and Networking with Sunday Speakers

1:15 - 2:15 pm The Dos and Don'ts of B&B Marketing
Presented by Liz Day, Digital Marketing Manager, RezStream
This session will share what Liz has seen work and not work when it comes to marketing properties. Popular questions like “what type of marketing should I invest in”, “what’s not worth spending money on” or “how do I know if I’m getting a return” will all be addressed. You’ll walk away with plenty of effective strategies to ensure a successful first year as a new owner! 

2:15–3:15 pm Success Stories – Past IAP Attendees Share Their Experience Making it Happen!
We’ve invited a few of our Innkeeping as a Profession success stories to come talk to you about the steps they took since their time as aspiring innkeepers, and what they learned along the way.
Moderated by Karen Lynch, Former Owner of Inn on Randolph and Aspiring Innkeeper Alumni, Class of 2010-11
Wendy Rehberg, Highlands Ranch Resort and Aspiring Innkeeper Alumni, Class of 2014
Karen & David Browning, Eden Vale Inn and Aspiring Innkeepers Alumni, Class of 2017
Cristy Kidwell, Colette's Bed and Breakfast and Aspiring Innkeepers Alumni, Class of 2017

3:15 – 3:45 pm Innkeeping as a Profession Wrap-Up & Evaluations
Facilitator Karen Lynch, Lynch Hospitality Consulting & Former Owner of Inn on Randolph

4:00 pm InnSpire Opening General Session – Roundtable Workshops

5:30 – 6:30 pm InnSpire Opening Reception

Get the most out of this event and stay all 4 days! Register for the full InnSpire Conference & Marketplace - complete schedule available by clicking here.



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