A list of all sessions is currently being created. Please check back often for updates. 

Agenda

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  • Thursday, January 24, 2019
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    Training Sessions

    9:30 AM  -  11:30 AM
    Biggest Inhibitors to Ad Sales & How to Overcome Them (Part I)
    Bloomington Room
    How can publishers, ad directors, and salespeople significantly grow print and Web ad revenue, prevent their advertisers from cutting back, and actually get them to double or triple their budgets without going off the rate card? And how can you do this while working in your advertisers' best interests and delivering an even better response than before the meltdown, injecting new life into the community and generating fantastic PR and a new respect for your publication as a business tool? Ad sales guru Bob McInnis will show you how you can do exactly this with examples of newspapers doing it right. Get immersed in some of his techniques and learn how to implement them with dramatic results. Response Oriented Selling is an award-winning ad sales training course and selling system in use at hundreds of newspapers across the U.S., Canada, and the U.K., from many of the largest daily metro newspapers to smaller weekly and monthly publications, get the information they need from their prospects, create consistently effective strategies, make flawless presentations, and effectively overcome objections. Ad directors, publishers, and advertising account executives will all benefit from this session.
    Speakers:
    9:30 AM  -  11:30 AM
    Nuts & Bolts of the Data Practice Act and Open Meeting Law
    Edina Room
    Both the Open Meeting Law and the Data Practices Act have become increasingly complicated over the past several years, which sometimes obscures the basic rules and requirements found in those laws. This session will focus on describing the basics, with emphasis on the issues that are encountered most frequently in the context of newsgathering.
    Speakers:
    9:30 AM  -  11:30 AM
    Print isn't dead! (and what you can do to keep it that way)
    Atrium 4
    Print isn't dead! In fact, there is plenty we can do to grow, save and improve print now. And newspapers would be crazy not to invest in print, the source of much of their digital content, subscriber commitments and advertising revenue. This workshop will talk about why print is struggling and how to fix it. This session will help you learn how to get your team organized and thinking outside the box to take a fresh look at all the future potential of print
    Speakers:
    9:30 AM  -  11:30 AM
    Handling Sticky Situations
    Atrium 6
    Handling sticky situations in Sports reporting (or any reporting). Audience participation encouraged! Among the topics to be covered: Weighing the importance of social media vs. the print or online product Shooting video or still shots during a game especially if only one person is covering the game. Deciding how to handle tough subjects, such as suspensions or whether or not to name a player who made a costly mistake in a game. Finding a balance between covering a game that might be almost a week old in a weekly paper (or whether to just cover it online) and previewing what is to come. Effectively using features to either preview an event or tell the story of an event that occurred. Moderator: Pete Mohs - Brainerd Dispatch Panelist: Dan Condon - Jackson County Pilot , Mike Bialka - retired, Mick Hatten - Forum News Service, Howard Sinker - Star Tribune
    9:30 AM  -  11:30 AM
    Circulation Session - Round Table Discussion
    Veranda 1-2
    Round table discussions to cover: - Carrier Recruitment - Home Delivery to Mail Conversion - Service Improvement Initiatives
     

    Meals

    12:00 PM  -  2:15 PM
    Lunch with Dave St. Peter  (Thursday Lunch)
    Grand Ballroom
    Twins President & CEO Dave St. Peter shares perspective on the state of the Twins, Target Field and Major League Baseball. Half Century Club members will be recognized during this luncheon.
    Speakers:
    Fee  Optional  Closed 
     

    Training Sessions

    2:00 PM  -  3:30 PM
    Ideas on Tap
    Bloomington Room
    Back by popular demand! Moderated by Jody Hanson of the Alexandria Echo Press & Tina McMillan, long-time newspaper ad manager, this engaging advertising networking session focuses on innovation, collaboration & celebration. Every attendee willing to share their most creative advertising revenue–generating idea receives a prize. We’ve got cash, gift cards, and even free beverage vouchers that can be used immediately or during the convention. There will also be an opportunity to “upsize your prize” by playing a quick pub game. For those attending only to listen & learn, a cash bar will also be available should you get thirsty (or need a little extra encouragement to stand up and share). The goal of this session is to have a robust dialogue in a fun atmosphere where advertising aficionados can talk openly about concepts that are working in their markets to drive new revenue and steal precious dollars from the competition.
    Speakers:
    2:00 PM  -  3:30 PM
    A Survival Guide for Community Newspaper Editors & Reporters
    Edina Room
    Join Dr. Hatcher as he discusses what every news media professional has to know to get better leads and write better stories. Veterans and novice editors alike will walk away with valuable information to improve your work at newspapers.
    Speakers:
    2:00 PM  -  3:30 PM
    Getting the Best Shot - when the pressure is on
    Atrium 4
    Photography tips that cover all the basics — lighting, composition and a basic rundown of camera settings — to how to be an effective photojournalist and get the shot when the pressure is on.
    Speakers:
    2:00 PM  -  3:30 PM
    Potpourri - The Baker's Dozen
    Atrium 6
    Potpourri: The Baker's Dozen Discussion Last year, Brainerd Dispatch publisher Pete Mohs lead the potpourri session, which saw great audience participation. If you are coming to MNA to learn best practices from your peers, this potpourri session is for you. Matt McMillan - Press Publications will moderate.
    Speakers:
    2:00 PM  -  3:30 PM
    Circulation Session-Scan Based Trading Solutions
    Veranda 1-2
    Scan Based Trading Solutions- - Circulation Revenue Ideas & Marketing. Join Cory Sears as he shares his success of reducing shrink with Scan Based Trading partners
    Speakers:
     

    Meals

    6:30 PM  -  10:00 PM
    BNC Awards Banquet  (BNC Awards Ceremony)
    Grand Ballroom
    Join your co-workers and peers as we celebrate the great work and winners of the Better Newspaper Contest!
    Fee  Optional  Closed 
  • Friday, January 25, 2019
  •  

    Training Sessions

    9:00 AM  -  11:30 AM
    Biggest Inhibitors to Ad Sales and How to Overcome Them (Part II)
    Bloomington Room
    Missed yesterday's session? That's OK. While both sessions are recommended for anyone with revenue responsibilities, this afternoon session is designed to be both a stand-alone seminar as well as a continuation of the morning session. After a quick summary of the first session, it'll pick up where the first one left off and also touch on digital ad sales and even how your publication can effectively generate ad sales leads using your print and available digital assets.
    Speakers:
    9:00 AM  -  11:30 AM
    Talent Generation
    Edina Room
    TALENT GENERATION: How Visionary Organizations Are Redefining Work and Achieving Greater Success Welcome to the Talent Economy—a 21st century economy characterized by unprecedented innovation, connectivity, disruption, and opportunity. Unfortunately, the positive attributes of this economy have been largely overshadowed thus far. With job satisfaction declining across three decades, employee turnover costing organizations billions, profitability shrinking, and millions of Boomers retiring, the impetus to close the widening gap between talent-development practices and business impact has never been greater. Drawing from documented workforce and talent-development research, as well as XYZ University's ongoing study of generational impacts, the presentation cites numerous examples of organizations that have been capable of engaging employees in this era of disruption—what they did, why it worked, and how it’s made a difference to the organizations’ outlook and bottom line. Heather proves that it’s possible to create an organization designed to engage talent, and she provides audiences with the guidance to do it. Key Takeaways • Gain a better understanding of what is causing employee turnover and how to resolve it • Learn the traits shared among the most engaging and successful organizations in existence today • Understand the core differences between struggling and successful companies, and which processes and decisions are creating gaps and hindering your organization's success • Learn how to inspire and motivate your workforce and thrive in an era of disruption
    9:00 AM  -  11:30 AM
    Adobe and Your Workflow
    Atrium 1
    Bringing Illustrator, Photoshop and InDesign together. Let's take a look at three apps in your production software toolbox. We'll look at oldies but goodies as well as newer features and techniques to make your life easier. We'll end up with a collaboration project that will bring the products together.
    Speakers:
    9:00 AM  -  11:30 AM
    Engaging Local Communities Digitally
    Veranda 5-6
    Presenters: Matthew Weber, Associate Professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota, Jessica Lee, MinnPost and former engagement editor at The Seattle Times, join Valerie Belair-Gagnon, Minnesota Journalism Center Director, and Assistant Professor at the HSJMC. Matthew Weber will talk about a large-scale study tracking the depth and breadth of local news production based on a national sample of 100 small- and medium-sized communities. Findings from the research show that key demographic factors such as race and gender affect the degree to which news in a community is local and original. The presentation will generate conversation about what drives local news coverage and why local news organizations today are struggling to generate original content. Jessica Lee will explain ways she helped a team of transportation reporters, called Traffic Lab, generate productive conversations with audiences via social media, multimedia elements and non-traditional storytelling. It’s crucial today’s journalists adopt these type of methods that invite viewers or readers in — breaking away from traditional media’s “us vs. the public” mentality — to maximize their stories’ reach and diversify their audiences. Co-sponsored: Minnesota Journalism Center at the Hubbard School of Journalism and Mass Communication at the University of Minnesota
    9:00 AM  -  11:30 AM
    Circulation Session - Paywall and Digital Models
    Veranda 1-2
    Join Lisa Crepeau to discuss: Pros & Cons/Best Practices/Driven/Lessons Learned for paywalls and digital models.
    Speakers:
     

    Meals

    12:00 PM  -  2:15 PM
    Lunch speaker - Minnesota Governor Tim Walz  (Friday Lunch)
    Grand Ballroom
    Governor Tim Walz Tim Walz’s is Minnesota’s 41st Governor. As our Governor, he is working in partnership with Lieutenant Governor Peggy Flanagan to build One Minnesota, where they work across lines of difference to build a state that works for everyone. Senator Amy Klobuchar will be presented the Minnesota Newspaper Association’s Distinguished Service to Journalism award during the Friday luncheon. Sen. Klobuchar was chosen as the recipient of the DSTJ to recognize her support and significant work promoting freedom of the press. Sen. Klobuchar has been a vocal champion of the first amendment, and a friend to MNA and its members, her leadership was instrumental in helping defeat the newsprint tariff that was proposed in 2018. Sen. Klobuchar has been invited to accept the award in person.
    Speakers:
    Fee  Optional  Closed 
     

    Training Sessions

    2:00 PM  -  3:30 PM
    Focus on the Future - Advertising with Bob McInnis
    Bloomington Room
    Focus on the Future: A new way to leverage your publication’s audience to generate more prospects and close more sales. Your publication has an audience that’s the envy of most sales organizations. So, how do you best leverage these print and digital assets, along with a little technology, to drive more ad revenue? Learn how you can lure prospective advertisers into revealing themselves, identify what stage of the buying process they’re in, determine and send the kind of communications that would move them further along, and notify the appropriate ad rep when the prospect is ready to talk—all automatically. You’ll learn entirely new techniques to grow ad revenue that can be implemented by publishers and ad directors with large dailies or small weeklies.
    Speakers:
    2:00 PM  -  3:30 PM
    Ready or Not - Here Comes Gen Z
    Edina Room
    Ready or Not Here Come Gen Z. *Based on the Global Research Survey and Whitepaper released January 2018 by XYZ University Meet Gen Z. They didn’t experience the typical childhood. The first generation of the 21st century came of age during the most disruptive decade of the last century. Our arrival marks the end of clearly defined roles and traditions. Gen Z is about to step into the limelight, and we are nothing like our millennial elders. Drawing from considerable and relevant research, Josh will share Gen Z’s unique traits, expectations, and values of life. Engaging content and interactive activities will be used to share these relevant insights. Key Takeaways: • How Gen Z differs from Millennials. • Which driving factors shaped Gen Z’s values and behaviors. • Most effective way to engage Gen Z in all facets.
    2:00 PM  -  3:30 PM
    Photoshop
    Atrium 1
    Photoshop: Cleaning up Photos with Camera Raw. A simple plugin that has been in Photoshop for ages can make toning photos quick, easy, and effective. A few clicks here and there, a few adjustments to your camera, and we'll be on our way to a new way to process photos for your publications.
    Speakers:
    2:00 PM  -  3:30 PM
    Legal Update by Mark Anfinson
    Veranda 5-6
    Join MNA Attorney Mark Anfinson for one of the convention's most popular sessions. During the 2019 Legal Update, Mark will provide a broad report on legal issues relevant to Minnesota Newspapers. You'll learn more about the current status of FOI issues in the state, learn about important court cases and legal decision, and a preview of legislative issues expected to arise in the year to come.
    Speakers:
     
    3:30 PM  -  4:30 PM
    MNA Annual Meeting
    Atrium 2
    MNA President Mike Dalton, Cannon Falls Beacon will preside over the 2019 MNA Annual meeting.
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