2021 CWS Summit Europe

2021 CWS Summit Europe Agenda

Programme subject to change

All times in UK BST

Tuesday, 20 April, 2021

09:00 – 10:00	Pre-Event Networking & Exhibits Open
10:00 – 10:10	CWS Summit Europe Welcome & Introduction Speaker: Dawn McCartney, VP, CWS Council, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts
10:10 – 11:00	OPENING KEYNOTE Workforce Strategies for a New Tomorrow Tomorrow’s world just got a lot closer. The COVID-19 pandemic has thrust the world of work into a period of unparalleled change. People, organisations, economies, and the entire supply ecosystem has felt the impact of a mandated transformation in the way we live and work. A year on and organisations around the world are busy planning for a new tomorrow and imagining innovative ways of engaging talent and getting work done in the future. This insightful keynote will present data, research and real-life examples for how leading organisations are predicting the world of tomorrow and, more importantly, propose steps you and your organisation can take to be better prepared for success. Speaker: Peter Reagan, Sr. Director, CWS & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts
11:00 – 11:10	Transition Break
11:10 – 11:40	Facilitated Roundtable Discussions Our popular Roundtables enable you to join your peers and choose those topics that are most relevant to address your business challenges. Sample topics could include: Alternative Sourcing Strategies Beyond VMS Cost Savings Direct Sourcing Diversity & Inclusion Emerging Technologies Legal & Compliance Issues MSP Strategies SOW Programme Management Total Talent Strategies
11:40 – 12:10	Networking Break & Exhibits Open
12:10 – 12:50	CONCURRENT SESSIONS Technology Innovation Track Leveraging Talent Acquisition Technology for Competitive Advantage Technology advancements have taken the role of the recruiter to a whole new level. AI/ML algorithms, big data, blockchain and IVR tools have created whole new categories of technology and provided a boost to established technologies. This is a fast-moving and confusing space but one where you can create a real competitive advantage for your programme. Using SIA’s research, this session will explore how the Talent Acquisition Technology ecosystem has evolved and how recent advances are offering organisations new ways to attract, engage and hire candidates. Speaker: John Nurthen, Executive Director, Global Research, Staffing Industry Analysts Sourcing and Engagement Innovation Track The Power of Data: Using Data to Drive your Sourcing Strategy It is not enough to just have data; its knowing what data can help you make informed decisions and how it can drive your sourcing strategy. In this session, hear Jeff Turnage of Suez share what data and metrics are critical to collect and how to use this insight to create a sourcing strategy that is fuelled by data. Learn the practices and approaches that helped him harness the power of data to become a competitive differentiator for his organisation and his CW Programme. Speakers: Meredith Bodgas, Lead Editor, Toptal Jeff Turnage, Sr Sourcing Manager, Global Purchased Services, CCWP, SUEZ Water & Technology Solutions Programme Strategy and Innovation Track Renew, Reskill, Redeploy Digitisation and Skills: The New Future for Workers The 2020 workforce transformation started as a health crisis and rapidly evolved into an economic and social crisis. Companies digitised at a speed and scale they could never have imagined – generating jobs and driving change with the potential to improve people’s lives and create a more connected world. One year on, we are seeing the emergence of a K-shaped, two-speed recovery. Now more than ever in our living history we have an opportunity to help people and organisations to evolve throughout the holistic talent lifecycle that remains the defining challenge of this decade. Join our panel of experts as they share how to put the human back in HR, how to discover the full potential of your entire workforce, and how at-pace transformation and digitisation can support new ways of working. Speakers: Marceline Beijer, Global RPO Brand Leader, European VP, Talent Solutions Dr. Tomas Chamorro-Premuzic, Chief Talent Scientist, ManpowerGroup; Co-Founder, Deeper Signals and Metaprofiling; and Professor of Business Psychology, University College London and Columbia University IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. ROI Modelling: How to Build a Business Case for a VMS Presented by Beeline These days, the question is not “Should our contingent workforce programme use a Vendor Management System (VMS)?” The question is “How much longer can we afford to operate without a VMS?”. During this session we will show you how to calculate ROI and demonstrate the value of a VMS to all key stakeholders. We’ll delve into using data to show cost savings, process efficiencies, and more – and build a business case for a robust, full-featured Vendor Management System. Come away from this session with key takeaways that will address: • What efficiency factors have I overlooked in my business case? • Do I have a clear benchmark of our current level of effort for non-permanent sourcing? • Can I demonstrate the ROI of a VMS? Speakers: Alastair Dobson, Sr. Client Relationship Manager, Beeline Manfred Vogels, VP, Business Development, Continental Europe, Beeline
12:50 – 13:20	Networking Break & Exhibits Open
13:20 – 14:00	CONCURRENT SESSIONS Technology Innovation Track Taking the Steps Towards True Total Talent Management The topic of Total Talent Management has been going on for years with few success stories to be shared. In order to have Total Talent Management, would require that you have the ability to truly “manage” the talent. With disparate systems tracking full-time employees and contingent workers, organisations struggle to have a true system of record. Join us and our panellists as they share their organisations exciting journey to TRUE Total Talent Management. Speakers: Dan Beck, COO & Co-Founder, Utmost Software Inc. Maarten Hansson, Head of Workforce Strategy, Philips Sourcing and Engagement Innovation Track The A-Z of Direct Sourcing The ways in which you can use the power of your own brand to drive candidates directly into your organisation are manyfold. In this session, we will case study some of the most impactful strategies to date and explore some lesser-known strategies that may soon gain traction. Moderator: Peter Reagan, Sr. Director, CWS & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panellists: Andreas Hettwer, Global Procurement Category Director - Contingent Workforce, Capgemini Wendy Stenger, Global External Workforce Programmes, Thomson Reuters Keith Wulffraat, Head of Contingent Workforce, Facebook Programme Strategy and Innovation Track Rewrite Your Contingent Talent Strategy Playbook – The Evolution of MSP 4.0 Right now, flexibility is critical to navigating our rapidly shifting market conditions. We’re witnessing an unprecedented push by companies to tap into more contingent talent in response to this economic fluidity. But this shift will not be without challenges. Companies will need to consider how to attract the best contingent workers or face losing great talent to competitors. Join this session to learn how the next generation of MSP – MSP 4.0 – is using advanced analytics to predict how organisations get work done, leveraging employer brand to engage deeply skilled talent pools, adopting advanced technology to access diverse talent, evolving statement of work (SOW) solutions, and driving the total talent supply chain to have maximum impact on business performance. Moderator: Louisa Wilson, MD, Enterprise Customer Acceleration, Randstad Panellists: Ben Brierley, Statement of Work (SOW) Channel Director, Randstad Sourceright Thomas Jajeh, CEO, Twago Rachid Schmitz, Managing Director Continental Europe, Executive Vice President Sales, Randstad Sourceright EMEA IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. Agility Isn't Always on the Payroll: The External Workforce is Fuelling Business Agility – Lessons From the Leaders Presented by SAP The external workforce is core to the enterprise and represents 42% of workforce spend. Our newest study with Oxford Economics, Agile Procurement Insights Research by SAP, reveals that over half of executives say the external workforce helps their business recover from downturns, and two-thirds say it provides extra capacity to help manage peaks in demand – critical for business resilience and agility. Despite its size and importance, the external workforce is under-managed, creating risk and decreasing ROI. Yet, leading organisations drive stronger business results. Join us to learn how you can drive better outcomes from this important category of spend. Moderator: James Marland, Global Vice President, Centre of Excellence for Procurement, SAP Panellists: Phil Biddle, Global Commodity Manager Temporary Labour, Siemens Arun Srinivasan, GM SAP Fieldglass Solutions, SAP Lisa Zak, Director, Indirect Supply Management, Medtronic, Inc.
14:00 – 14:30	Networking Break & Exhibits Open
14:30 – 15:00	Facilitated Roundtable Discussions Our popular Roundtables enable you to join your peers and choose those topics that are most relevant to address your business challenges. Sample topics could include: Alternative Sourcing Strategies Beyond VMS Cost Savings Direct Sourcing Diversity & Inclusion Emerging Technologies Legal & Compliance Issues MSP Strategies SOW Programme Management Total Talent Strategies
15:00 – 15:10	Transition Break
15:10 – 15:50	CONCURRENT SESSIONS Technology Innovation Track Making Sense of the Online Talent Economy The growth in technologies that enable access to the online talent economy has been explosive. During this session, we will make sense of what is available today and how organisations can best explore, pilot, engage and optimise any number of platforms that will deliver cost, quality, efficiency and risk mitigation benefits to your programme. Moderator: Matt Norton, Global Workforce Solutions Research Manager, CCWP, Staffing Industry Analysts Panellists: Cheryl Kloosterman, Deloitte Open Talent (DOT) Programme Leader, Deloitte Brian Wallins, Research Manager, Staffing Industry Analysts Sourcing and Engagement Innovation Track Direct Sourcing 2.0 (Advanced Session) For the early adopters, engaging directly with the candidate is a tried and true process. Once the systems and processes are built and the pilot is a success, where do programmes go next to optimise their Direct Sourcing practices? Learn how advanced Direct Sourcing programmes are expanding their candidate focus, building diversified sourcing options, redefining their service models/offering and leveraging technology, data and metrics to inform their sourcing processes in new ways. Speaker: Chris Paden, Director, CWS & Research, CCWP, Staffing Industry Analysts Programme Strategy and Innovation Track SOW: The Dos and Don’ts of Integrating SOW into Your Contingent Workforce Programme A few pioneering early adopters have successfully integrated services in project procurement into their contingent workforce programmes. During this session, we will learn how they succeeded, hear the challenges you could face, and provide a comprehensive checklist of dos and don'ts to maximise the possibility of your SOW integration gaining adoption. Moderator: Frank Enriquez, Sr. Manager, CWS, Knowledge & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panellists: Emmanuel (Manny) Johnson, Senior Programme Manager – Flexforce SOW Programme, Siemens Corporation Maria Rancel-Lopez, Head of Procurement - People and Property, Nationwide Building Society Adrian Zuber, Head of Contingent Labour, Bank of America IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. The Importance of Data-Driven Decisions in Global Talent Programmes Presented by PRO Unlimited Even the best car, plane or rocket ship isn’t effective if you don’t “fuel” it. And the higher quality the fuel, the better performing the vehicle. Data is today’s “fuel,” and it remains a vital component in managing a contingent workforce programme. However, many companies don’t have the technology and data in place to identify, engage and secure the best contingent talent in the world, while attaining diversity goals. Learn how to leverage a ‘data ocean’ to inform your workforce sourcing and planning along with meeting diversity and inclusion initiatives. Hear how using these data oceans will power a contingent workforce programme to better realise workforce visibility and forecasting, while driving smarter decisions that fuel long-term growth. Speakers: Madelyn Abreu, Head of People and Culture Procurement, Roche Laurence Kirk, Vice President EMEA & APAC, PRO Unlimited
15:50 – 16:00	Transition Break
16:00 – 16:30	Diversity, Equity & Inclusion: We’re Not There Yet \| Putting Words into Action! The importance of diversity within organisations has been recognised for years. However, despite much talk, many organisations are still lagging in creating truly diverse, equitable and inclusive workplaces. The events of 2020 have taken awareness of, and urgency around, DE&I to a whole new level. With companies averaging 20% of their workforce being contingent, CW programme managers realise they have an incredible opportunity to support their organisation’s goals for an increased diverse, equitable and inclusive workforce...but how? Join our discussion and hear how these organisations are putting the words Diversity, Equity and Inclusion into action. Moderator: Dawn McCartney, VP, CWS Council, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panellists: Craig Lightbody, Global Category Manager Contingent Workforce, Shell Keisha Stephens, Director, Contingent Workforce, Splunk
16:30 – 17:30	Networking & Exhibits Open

Wednesday, 21 April, 2021

08:30 – 09:30	Networking & Exhibits Open
09:30 – 10:20	KEYNOTE Fostering a Culture of Connectedness in a Divided World In today’s new world, purpose-driven organisations are flourishing. People yearn to collaborate and connect with brands challenging old norms to deliver on values, not just value and with leaders who aspire to be not just the best ‘in’ the world, but best ‘for’ the world. Empathy and emotional intelligence have now become crucial soft skills for companies to connect with and nurture their brand communities. Ours is also a world of polarised and divided communities. Individuals of all ages are constructing their own identities as they work and live more independently than ever. Yet people struggle to balance new notions of individuality with their need for community and connectedness. Conventional segmentation becomes void; to reach people companies must understand emerging needs and behaviours on an ever more granular level. Entering the era of AI and automation, we witness a new digital landscape set to transform government, organisations, and our notion of citizenship. In this reality only businesses that foster inclusive thinking, fast-cycle learning and agility will be able to respond and adapt effectively to ongoing disruptive technologies. Join Anne Lise Kjaer, a leading global futurist who facilitates a new understanding of tomorrow’s people, society and how business and work is done through her 4P lens – where balancing People, Planet, Purpose and Profit to foster a culture of connectedness is the new normal. Speaker: Anne Lise Kjaer, Futurist, Author, Founder, Kjaer Global
10:20 – 10:50	Networking Break & Exhibits Open
10:50 – 11:30	CONCURRENT SESSIONS Technology Innovation Track Running Compelling VMS Tenders and How to Avoid the ‘No Bid!’ Although we experienced a year of significant change, one thing that did not change was CW programmes going out to competitive tender for VMS. With most organisations as well as the providers working virtually, how can this strategic initiative, once heavily reliant on face-face interaction, be concluded successfully? Join us as we walk you through the steps needed to create an enticing RFP process and how to ensure both you and your stakeholders get the committed responses and the pre-partner engagement necessary to enable the ‘right decisions’ in a virtual world. Moderator: Frank Enriquez, Sr. Manager, CWS, Knowledge & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panellists: James Kallio, Sr Sourcing Manager, Nike, Inc. Clive Mills, Recruitment Manager – Non Permanent Labour, Transport for London Nigel Shadbolt, Senior Manager Resource Procurement, BT Plc Sourcing and Engagement Innovation Track Data for Decision Making: The Best of SIA Research SIA sets the global standard when it comes to research and advisory for the 21st century workforce. In this session, we will bring to life our vast library of research published over the last 12 months and share insights on the topics and trends that will help you to benchmark your own programmes, identify areas of opportunity or simply celebrate your own success! As in previous years, we will present information only available to CWS Council members. Be prepared to take notes as the presentation deck will only be available to CWS Council members after the conference. Speakers: Stephen Clancy, Sr. Director, CWS, Knowledge & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts John Nurthen, Executive Director, Global Research, Staffing Industry Analysts Programme Strategy and Innovation Track Seeing the Path to Workforce Dexterity and Unlocking the Power of Flexibility Recent world events and the impact on business has reinforced the need for a truly agile workforce and consequently contingent workers are being increasingly recognised for the value they provide to an organisation, both in terms of skills and flexibility. To truly unlock the power of the workforce, visibility is absolutely key to enabling an understanding of capability, skills, costs and risks across all categories of worker, supporting strategic decisions with a total talent lens. Join us to gain insight into: Successful implementation & transition of a CWS MSP, management of complex change programmes and the role of technology IR35 implications on workforce engagement models MSP for SOW opportunities and how Services Procurement and TA are beginning to merge Predictions for the future which may help you make better decisions now and for the future Moderator: Matthew Rodger, Chief Growth & Commercial Officer, AMS Panellists: Melanie Barnett, Managing Director, Client Services PSR UK & Ireland, AMS Mike Cleaton, Deputy Director, Workforce, Crown Commercial Service Brian Huggett, Head of Non-Permanent Workers, Lloyds Banking Group Craig Neill, Head of Talent Acquisition, NatWest Group
11:30 – 12:00	Networking Break & Exhibits Open
12:00 – 12:30	Facilitated Roundtable Discussions Our popular Roundtables enable you to join your peers and choose those topics that are most relevant to address your business challenges. Sample topics could include: Alternative Sourcing Strategies Beyond VMS Cost Savings Direct Sourcing Diversity & Inclusion Emerging Technologies Legal & Compliance Issues MSP Strategies SOW Programme Management Total Talent Strategies
12:30 – 12:40	Transition Break
12:40 – 13:20	CONCURRENT SESSIONS Technology Innovation Track Reinventing the Value Driven MSP Whether your contingent workforce programme is managed internally, or by a third party, after over 30 years of transforming the staffing industry, programme providers are enhancing (and sometimes reinventing) their product, service and technology portfolio to deliver value to meet the future challenges of their stakeholders. In this session, we will hear how some buying organisations are enhancing their internal and external programmes with data and analytics to be better prepared for the world of tomorrow. Moderator: Matt Norton, Global Workforce Solutions Research Manager, CCWP, Staffing Industry Analysts Panellists: Ricardo Abreu, Contingent Labour Expert, AXA Group Operations Philippe Eisenmann, Head of Extended Workforce, Grab Aditya Joshi, Sr. Leader - Global Contingent Workforce Operations, Applied Materials Sourcing and Engagement Innovation Track The Global Legal Calendar 2021 When it comes to engaging talent, Brexit and IR35 in the UK are examples of the global legal challenges facing the contingent workforce programme manager, even without COVID-19 in the mix. This session will highlight the compliance issues likely to have an impact on the staffing industry across Europe and beyond over the next twelve months and will recommend how best you can prepare for what's to come. Speaker: Fiona Coombe, LLB, Director, Legal & Regulatory Research, CCWP, Staffing Industry Analysts Programme Strategy and Innovation Track Building a Mature CW Programme With the maturity of the CW programme manager professional, the advancement and ease of technology and attracting and retaining talent becoming more competitive due to the acceptance of remote work – having a mature CW programme is now more critical than ever for your organisation to remain competitive. Join us as we speak with CW programme managers who are leading the trail for maturity within their programmes as they discuss the best technology stack available, how and where to deploy direct sourcing, and what the basics should be including compliance, value for money, access to talent, and total workforce visibility. Moderator: Dawn McCartney, VP, CWS Council, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panellists: Richard Lawson, Global Category Director, Accenture Jessica Oakley, Global Head of External Workforce Management, SAP Holger Richardsen, Global Senior Category Manager Integrated Workforce, Novartis
13:20 – 13:50	Networking Break & Exhibits Open
13:50 – 14:30	CONCURRENT SESSIONS Technology Innovation Track VMS Integrations – Not What They Used to Be Enhancing the capabilities and function of your VMS once meant an investment of time, money, resources and patience. With technology advancements and the ability to integrate with any number of enterprise-wide and bespoke applications, CW programmes are able to enhance the functionality and the overall user experience when managing their contingent workforce. During this session, we will hear from organisations that have successfully integrated these applications and what benefits they are realising with both their staff augmentation and SOW management. Moderator: Chris Paden, Director, CWS & Research, CCWP, Staffing Industry Analysts Panellists: Lois Heo, Sr. Manager, Contingent Workforce Programme, Edwards Lifesciences Liz Mitchener, Global Operations Director, GSK Sourcing and Engagement Innovation Track Workforce Ecosystem Delivery Models - So Many Choices With the advancements in technology and workforce platforms, the ways in which we can identify the various delivery models to solve business needs has changed tremendously. Knowing when to utilise FTE, staff augmentation, SOW or completely outsourcing the work, is challenging for many organisations. Educating internal users on which of these workforce engagement models provides the optimal path to deliver solutions that meet business needs in a cost-effective manner is critical for success. Join us, as our panellists share how they and their organisations are helping their stakeholders understand the various engagement models and the benefits and potential challenges they may present. Moderator: Frank Enriquez, Sr. Manager, CWS, Knowledge & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panellists: Georgina Jones, Workforce Optimisation Lead, The Co-op Group Shannu Kaw, Sr. Dir. Global Contingent Workforce, Applied Materials Lisa Zak, Director, Indirect Supply Management, Medtronic, Inc. Programme Strategy and Innovation Track Establishing Today’s CW Programmes’ Top Transformation Priorities! What, When and How…. It seems that every CW programme is either considering or implementing a change. Whether it’s a new sourcing strategy, a technology implementation/integration, or an entire programme restructure – change is happening. Not every change should be managed the same way. Some will have a major impact while others are just an enhancement to an already proven process. Creating a Transformation/Adaptation programme is a critical first step. Then, understanding which optimisation methodology best executes and supports that change will impact the success and the adoption by programme stakeholders. In this session, hear our panel share their experiences with transformation and adaptation change effectiveness. Moderator: Stephen Clancy, Sr. Director, CWS, Knowledge & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panellists: Richard Francis, Senior Programme Manager, Global Contingent Workforce, Diebold Nixdorf Andrea Girke, Global Sr. Procurement Director - Services, Mars, Inc. Thespina Spivey, Programme Director, The Coca-Cola Company
14:30 – 14:40	Transition Break
14:40 – 15:20	The Workforce Solutions Ecosystem 2025 If enough people think it, then it will likely happen. The workforce solutions ecosystem is rapidly evolving and many of the strategic issues discussed at this year’s CWS Summit Europe will look different by CWS Summit Europe 2025. Join this session to hear predictions from our SIA panel of experts regarding the changes to come. Complete with polling, individual predictions and healthy debate, this conference closer is a must attend! Moderator: Ursula Williams, Chief Operating Officer, Staffing Industry Analysts Panellists: Barry Asin, President, Staffing Industry Analysts Dawn McCartney, VP, CWS Council, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Matt Norton, Global Workforce Solutions Research Manager, CCWP, Staffing Industry Analysts John Nurthen, Executive Director, Global Research, Staffing Industry Analysts Peter Reagan, Sr. Director, CWS & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts
15:20	CWS Summit Europe Concludes

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