2021 Executive Forum North America – Agenda

• Monday, March 8, 2021

  (PST) 8:00 AM – 6:00 PM (EST) 11:00 AM – 9:00 PM

  Executive Forum North America Pre-Conference Access Day

  Tuesday, March 9, 2021

  (PST) 8:00 – 9:00 AM (EST) 11:00 AM – 12:00 PM	Pre-Event Networking & Exhibits Open
  (PST) 9:00 – 9:45 AM (EST) 12:00 – 12:45 PM	OPENING KEYNOTE New Strategies for a New World 2021 promises to be a year like no other for the economy and certainly for the staffing industry and the surrounding ecosystem. Using SIA's award-winning research, President Barry Asin explores the key trends and disruptive changes you need to harness in order to grow through what promises to be a time of unprecedented volatility, uncertainty, complexity and ambiguity (VUCA). We will also examine the leadership characteristics needed to be successful as staffing firms seek to navigate this environment. Speaker: Barry Asin, President, Staffing Industry Analysts
  (PST) 9:45 – 9:55 AM (EST) 12:45 – 12:55 PM	Transition Break
  (PST) 9:55 – 10:25 AM (EST) 12:55 – 1:25 PM	ROUNDTABLE DISCUSSIONS New Competencies for a New World Building on themes explored in our opening keynote, industry leaders gather for an on camera roundtable session organized by company size and role to discuss what leaders in 2021 need to do to be effective in an increasingly tech driven, chaotic and unpredictable world. We challenge participants to reflect on the leadership skills and disciplines they needed to survive (and perhaps thrive) in 2020 and the lessons they've brought with them as they look forward into 2021.
  (PST) 10:25 – 10:35 AM (EST) 1:25 – 1:35 PM	Transition Break
  (PST) 10:35 – 11:20 AM (EST) 1:35 – 2:20 PM	CONCURRENT SESSIONS Segment/Sector Track Industrial Staffing Success in 2021 and Beyond The industrial staffing segment has been center stage for some of the most dramatic transformations occurring in the staffing industry. From the impact of technology and recruiter-less staffing platforms and apps to the disruptive impact and health and safety issues of the coronavirus pandemic, the industry is rife with change and transformation. In this session we will explore how that change has played out in the key areas of the industry including warehousing, hospitality, e-commerce, logistics and more. Moderator: Timothy Landhuis, Director of Research, North America, Staffing Industry Analysts Panelists: Traci Fiatte, CEO, Professional & Commercial Staffing, Randstad USA Sherri Harris, Co-Owner/CEO, Staff Zone Greg Lambert, CEO, TERRA Staffing Group Gary Spinner, COO, Lyneer Staffing Solutions Opportunities & Challenges Track Upskilling Your Talent Pipeline for the Future We know that new and different skills will be needed for the next wave of demand. How will your staffing firm prepare your workforce? Upskilling and reskilling will be critical components as the staffing industry helps solve the talent shortage. How can your company benefit as the staffing industry becomes the last mile of the education system to help move skilled people where they are needed? Join us as we discuss how to upskill your talent for the future. Moderator: Adrianne Nelson, Sr. Director, Global Membership Products, CCWP, Staffing Industry Analysts Panelists: Geoff Abere, Director of Contingent Workforce, FINRA Ryan Craig, Managing Director, Achieve Partners Kip Wright, CEO, Genuent Leadership Track Leadership in a Remote Work World Covid-19 will one day be a distant memory, but the changes it has wrought on the world of work – extensive remote work – is here to stay. What does it take to be an effective leader when your team is distributed far and wide? How do you measure performance while keeping your workers engaged? What does it take to build and maintain the culture you want? And when face-to-face meetings are rare, how do you ensure you select, develop and retain the best talent for the job? We will explore all this and more with leaders whose businesses and teams are thriving in a remote environment. Moderator: Subadhra Sriram, Editor & Publisher, Media Products, Staffing Industry Analysts Panelists: Harley Lippman, Founder/CEO, Genesis10 Matt Riley, COO, Creative Circle Tim Sanders, VP Customer Insights, Upwork Stacey Stanley, President of Health Carousel Locum Network, Health Carousel IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. 5 Benefit Realities Guaranteed to Impact Your Bottom Line in 2021 Presented by Essential StaffCARE Over the past decade, the Affordable Care Act (ACA) has transformed hourly-worker benefits from an afterthought to a complicated-but-necessary reality. As if that weren’t enough, the Coronavirus has introduced further upheaval as it has exacerbated financial worries and increased worker demand for access to valuable, usable benefits. Since the inception of the ACA, Essential StaffCARE, the largest provider of health benefits to the staffing industry, has worked tirelessly to educate staffing companies on which emerging benefit trends will have the biggest impact on their bottom line. During this session, ESC Senior Analyst Marco Nunez will discuss the 5 most important benefit trends in staffing for 2021: •    Financial and Benefit Realities for Hourly Workers •    Virtual-forward Voluntary Benefits •    Mobile/Integrated Benefits Enrollment •    Benefit and Tax-fraud Schemes •    Compliance, Compliance, Compliance Speaker: Marco Nunez, Senior Analyst, Essential StaffCARE IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges Driving ROI through Conversational Bots: New Technology for a New World Presented by WorkLLama Conversational Bots are for more than gathering information. In this session, we’ll explore how to use bots in various workflows to: • Create enriched candidate profiles - beyond resumes! Assessments, video interviews, etc. - and ensure they stay current. • Connect candidate(s) with the correct recruiter(s) based on conversation • Grow candidate referral flow by 300% year-over-year • Eliminate black hole effects and reduce time to place • Provide an always on candidate experience • Increase recruiter productivity - create time to build and nurture human connections • Leverage AI built on a framework to eliminate bias & achieve DEI objectives Speaker: Chris Kennedy, VP of Sales, WorkLLama
  (PST) 11:20 – 11:50 AM (EST) 2:20 – 2:50 PM	Networking Break & Exhibits Open Sponsored by Sense
  (PST) 11:50 AM – 12:35 PM (EST) 2:50 – 3:35 PM	CONCURRENT SESSIONS Segment/Sector Track IT Staffing in the New World   Not only is IT the largest professional staffing segment, it is now more than ever one of the most dynamic. Despite impressive resilience in an uncertain economy, IT staffing firms are rapidly transforming traditional processes with lessons learned operating through the pandemic. The implications across the competitive landscape promise to be lasting and profound. Join us as we engage with industry leaders who will share practical insights for today and their visions for the road ahead. Moderator: Brian Wallins, Research Manager, Staffing Industry Analysts Panelists: Sam Kaufman, President, Insight Global Kye Mitchell, Chief Operations Officer, Kforce Inc. Ranjini Poddar, CEO & Co-founder, Artech L.L.C. Opportunities & Challenges Track Partnering with Private Equity: What Staffing Owners Need to Know A panel of private equity (PE) investors and staffing firms who receive private equity funding discusses the impact of private equity on staffing, what staffing firms should look for in private equity investors and how to make sure that bringing in private equity money to your staffing business is a true win-win. We will also discuss what PE firms look for when they make an investment, red flags to look out for and where it works well and where it doesn't. Moderator: Kersten Buck, VP, Global Strategy & Solutions, CCWP, Staffing Industry Analysts Panelists: Jonathon Bunt, Director, FFL Partners Mark Eldridge, CEO, ALKU Jarryd Levine, Managing Director, Stone Point Capital David MacKeen, CEO, Eliassen Group Leadership Track The Staffing Execs Guide to Direct Sourcing and Talent Pools SIA surveys of large contingent workforce buyers show that direct sourcing and talent pools are among top priorities for implementation in the years ahead. This session will explore the different direct sourcing models in the marketplace, the technology that enables them and the range of applications of direct sourcing of interest to your clients. We will also examine how staffing firms can see this trend as an opportunity and seek to capitalize on it as well as how to minimize the risks to the long-term health of your business. Moderator: Chris Paden, Director, CWS & Research, CCWP, Staffing Industry Analysts Panelists: Edwin Jansen, Head of Corporate Development, Ian Martin Group Colin McDonagh, Contingent Workforce Business Partner, Facebook Jonathan Prothero, President and Co-founder, TalentNet IDEAS IN ACTION – IN CONVERSATION WITH   Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. New this year, In Conversation With Ideas in Actions are executive sessions with supplier CEOs and SIA’s President. Digital Transformation and the Future of Staffing Presented by Bullhorn The pandemic has radically accelerated the trend towards digitization in the staffing industry. In early 2020 before the pandemic hit, just 25% of survey respondents reported being engaged with a digital transformation process, while today almost half are undergoing a major effort to transform their businesses through the adoption of new technology to automate their manual business processes. But what does that actually mean? Barry Asin and Art Papas will discuss how companies are automating parts of the staffing lifecycle, including the candidate engagement process, to boost recruiter productivity, reduce drop-off, and improve data hygiene. Barry Asin, President, Staffing Industry Analysts in conversation with Art Papas, Founder and CEO, Bullhorn IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. The Evolution of Pay Presented by ADP, Inc. A new ADP survey focused on employee and employer perceptions and attitudes about traditional and emerging pay methods to address some of their biggest human capital management concerns. In a highly competitive environment for recruiting top talent, ADP’s survey results suggest that both employees and employers agree that offering alternative payment methods would provide a competitive edge. Over 60 % of employees indicted that off-cycle pay options would make a difference when considering a job offer. Likewise, 71% of employers surveyed indicated they would need to customize payment options to compete in the war for talent. Beyond recruitment, ADP’s survey touches on emerging trends in employee retention and financial wellness; the impact of the gig economy and 1099 employees; and the evolving attitudes of Millennials and next gen workers. Speakers: Lisa Knisley, VP of Client Loyalty, ADP, Inc. George Mavrantzas, Vice President of Strategy and Thought Leadership, ADP, Inc.
  (PST) 12:35 – 12:45 PM (EST) 3:35 – 3:45 PM	Transition Break
  (PST) 12:45 – 1:30 PM (EST) 3:45 – 4:30 PM	CONCURRENT SESSIONS Segment/Sector Track So, You Want to Be in Healthcare? Healthcare staffing firms have been placing clinicians on the front lines of the current pandemic, doing work that can be highly rewarding, though also highly challenging, in places with extreme demand. In this session, we will focus on areas within healthcare staffing seeing considerable COVID-related demand, such as travel nursing and respiratory therapy, while also taking a broader view of what we anticipate as we make our way out of the pandemic. If you are thinking of building a healthcare staffing business, this session will provide a candid introduction to the market’s challenges and opportunities. Moderator: Tony Gregoire, Research Director, CCWP, Staffing Industry Analysts Panelists: Sheldon Arora, CEO, LiquidAgents Healthcare Bart Valdez, CEO, Fastaff Travel Nursing Dan White, President, Workforce Solutions, AMN Healthcare Opportunities & Challenges Track Diversity and Inclusion After a tumultuous 2020, diversity and inclusion is a high priority for many clients and we've seen public statements of support from many staffing executives. How can staffing firms go beyond talk to build their own organizations to become more diverse and inclusive and what role do staffing firms play in helping clients achieve their diversity goals? Our expert panelists share the latest research and discuss the challenges, opportunities and keys to success. Moderator: Ursula Williams, Chief Operating Officer, Staffing Industry Analysts Panelists: Barry Asin, President, Staffing Industry Analysts Ashish Kaushal, CEO, HireTalent & Founder, Consciously Unbiased Allison Robinson, CEO & Founder, The Mom Project Namita Tirath, Co-Founder, Co-Owner and Chief Customer Officer, Pyramid Consulting, Inc. Leadership Track Leading Technology and Your Team Through a Digital Transformation The impact of technology on staffing continues to accelerate every year as many firms now seek to achieve digital transformation of their traditional staffing business. We've seen that getting the technology right is only one component of the challenge. Much more difficult though is disrupting established processes, job roles and long-held organizational beliefs. In this session we explore the leadership challenges of managing a digital transformation to achieve maximum increases in productivity and competitiveness, and what staffing executives need to do to make it happen. Moderator: Maxim Kupfer, Interactive Research Developer, CCWP, Staffing Industry Analysts Panelists: Jourdan Block, Chief Operating Officer, Staffing the Universe Family of Companies Mark Nussbaum, Chief Operating Officer, Signature Consultants Taryn Owen, President, PeopleReady Forrest Wagner, CIO, Staffmark Group IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. Recruitment Marketing Mastery: Attract Talent and Fill More Open Orders with These Four Pillars Presented by Haley Marketing How many unfilled job orders do you have right now? No matter what segment of the staffing industry you are in, finding talent is hard…and getting them to apply and then go to work is even harder! In this Ideas in Action session, David Searns, Co-CEO at Haley Marketing, will walk you through the “four pillars of recruitment marketing.” He will show you how to: •    Build an employment brand that resonates with candidates •    Control your online reputation •    Get real value from social media as a consistent talent source •    Improve response from your job advertising (without just spending more) •    Maximize the effectiveness of your career site You’ll leave this session with specific strategies and tactics to improve your recruiting. Speaker: David Searns, Co-CEO, Haley Marketing IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. Tour Indeed's New Hiring Platform Presented by Indeed Tour the NEW Indeed Virtual Hiring Platform: Indeed’s Virtual Hiring Platform is an inflection point of recruiting. The tool speeds up hiring and increases recruiter efficiency by facilitating qualified applicant flow, allowing for interview scheduling and hosting interviews all in the indeed platform.   Indeed Hiring Platform proves to reduces time to hire, improve candidate experience and allows recruiters to focus on hiring the right people instead of administrative work. Speakers: Kim Bohinick, Sr. Director National Accounts, Indeed Damien Romaine, Lead, Global Product Solutions, Indeed
  (PST) 1:30 – 2:00 PM (EST) 4:30 – 5:00 PM	Networking Break & Exhibits Open Sponsored by Anthem FlexHour Plans
  (PST) 2:00 – 3:00 PM (EST) 5:00 – 6:00 PM	KEYNOTE Growing Your Staffing Business: An Essentialist's Approach to Success in Business and Life Sponsored by Essential StaffCARE New York Times and Wall Street Journal best-selling author, Greg McKeown speaks to people who have ever felt motion sickness instead of momentum or felt they were making a millimeter progress in a million directions. He offers a way of thinking for discerning what is essential, eliminating what is not, and removing obstacles in order to make execution as effortless as possible. The disciplined pursuit of less (but better) outlines how to break through to the next level of contribution. Speaker: Greg McKeown, New York Times Best-Selling Author of Essentialism: The Disciplined Pursuit of Less
  (PST) 3:00 – 4:00 PM (EST) 6:00 – 7:00 PM	Networking & Exhibits Open

  Wednesday, March 10, 2021

  (PST) 8:00 – 9:00 AM (EST) 11:00 AM – 12:00 PM	Networking & Exhibits Open
  (PST) 9:00 – 10:00 AM (EST) 12:00 – 1:00 PM	KEYNOTE PANEL Leadership in a New World Our keynote panel of top executives from leading staffing firms explores the impact of the pandemic on the industry, how we will recover in the months and years ahead and what industry executives need to do to be prepared for a new world of challenge and opportunity. We will look closely at the transformative impact of technology on the industry as well as the timeless role of leaders in helping their organizations and their people navigate the road ahead. Moderator:   Barry Asin, President, Staffing Industry Analysts Panelists: Alan Braynin, CEO/President, Aya Healthcare Christophe Catoir, President Adecco, The Adecco Group Kate Duchene, CEO, Resources Global Professionals Karen Fichuk, CEO, North America, Randstad
  (PST) 10:00 – 10:10 AM (EST) 1:00 – 1:10 PM	Transition Break
  (PST) 10:10 – 10:40 AM (EST) 1:10 – 1:40 PM	ROUNDTABLE DISCUSSIONS Hot Topics Network and interact with staffing executives around some of the leading-edge topics and issues in the industry. These on camera, small group discussions are an ideal way to learn from other attendees and generate ideas on your most pressing issues. Topics: • Future of Direct Hire and Retained Search • Future of Engineering Staffing • Future of Finance/Accounting Staffing • Future of Healthcare Staffing • Future of IT Staffing • Future of Life Sciences Staffing • Future of Light Industrial Staffing • Future of Marketing/Creative Staffing • Future of Office/Clerical Staffing • Achieving Success with Private Equity and M&A • Achieving Success in Recruiting and Sourcing • Achieving Success with Talent Platforms for Staffing • Achieving Success in VMS/MSP Programs • Achieving Success in a Work From Home Environment • Driving Recruiter and Sales Team Performance • Next Steps for Diversity and Inclusion in Staffing • Legal and Legislative Issues in Staffing
  (PST) 10:40 – 10:50 AM (EST) 1:40 – 1:50 PM	Transition Break
  (PST) 10:50 – 11:35 AM (EST) 1:50 – 2:35 PM	CONCURRENT SESSIONS Segment/Sector Track Building a Workforce Solutions Business: MSP, RPO and More for Staffing Firms The wants and needs of the enterprise buyer are changing. In this session we will explore how staffing firms can build their own workforce solutions practice to deliver higher levels of integrated services for their clients. From building MSP and RPO businesses to providing total talent acquisition services, come hear how these providers have transformed their service offerings from the traditional staffing business to a one stop talent shop. Moderator: Dawn McCartney, VP, CWS Council, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panelists: Joseph Hanna, Chief Strategy Officer, Workforce Logiq Matt Rivera, Vice President, Marketing & Communications, Yoh Debra Timmerman, Vice President, KellyOCG Opportunities & Challenges Track Opportunities in the Covid and Post Covid Economy This session will explore where the pockets of opportunity are in 2021 and where they are likely to be different from the past as we look to 2022 and beyond. Moderator: Timothy Landhuis, Director of Research, North America, Staffing Industry Analysts Panelists: Kerry Barrett, President, WunderLand Group Keilon Ratliff, Vice President, Head of Automotive and Oil, Gas & Energy, Kelly Bharat (Brad) Talwar, Founder & CEO, TalentBurst Group Leadership Track In Conversation with Greg McKeown In this conversation with SIA Chief Operating Officer Ursula Williams, we discuss the ways that staffing executives can implement Greg's key practices to help you achieve better business results, improve your work life balance and prepare for an increasingly volatile future environment. Ursula Williams, Chief Operating Officer, Staffing Industry Analysts in conversation with Greg McKeown, New York Times Best-Selling Author of Essentialism: The Disciplined Pursuit of Less IDEAS IN ACTION – IN CONVERSATION WITH   Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. New this year, In Conversation With Ideas in Actions are executive sessions with supplier CEOs and SIA’s President. The New Era of Staffing: Rise of the Signup Culture Presented by Checkr As the consumer experience evolves and deepens the desire for instant gratification, the candidate experience is also impacted. If one can order a package and have it delivered the next day, why not apply for a job and get paid the next day? During this session, Daniel Yanisse, CEO of Checkr, will explore insights on how the rise of signup culture will impact staffing leaders in 2021. With unique insights into the hiring for high volume industries, we’ll discuss changing expectations, the most disruptive threats, and how to innovate without impacting the bottom line. Barry Asin, President, Staffing Industry Analysts in conversation with Daniel Yanisse, Co-Founder & CEO, Checkr IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. Harnessing AI and Automation to Build a Powerful Recruiting Machine Presented by Sense As the impact of technology on staffing accelerates every year, the staffing-tech landscape is only getting more complex. Staffing leaders are left to wade through thousands of point-solutions that demand resource-intensive integrations yet offer limited expandability. In this session, we will explore how leading staffing firms are resolving these complexities by taking a platform-first approach that leverages the twin powers of AI and Automation: from breaking down data silos and enabling a powerful, single-view reporting to driving cross-channel personalized engagement; from building targeted talent pipelines to driving predictable recruiting results. Speakers: Jason Jakes, Director of Solutions Consulting, Sense Pankaj Jindal, Co-Founder, Sense
  (PST) 11:35 AM – 12:05 PM (EST) 2:35 – 3:05 PM	Networking Break & Exhibits Open Sponsored by Essential StaffCARE
  (PST) 12:05 – 12:50 PM (EST) 3:05 – 3:50 PM	CONCURRENT SESSIONS Segment/Sector Track Perm Placement and Executive Search in a New Era The vast majority of staffing firms do perm placement, but few actually do it well. Our team of veteran industry executives explore the keys to success in perm, the latest trends and the timeless truths. If you aren't currently doing perm or have the nagging feeling that your perm business could be performing better this is the session for you. Moderator: Adrianne Nelson, Sr. Director, Global Membership Products, CCWP, Staffing Industry Analysts Panelists: Randy Marmon, President and Chief Executive Officer, Lucas Group Bert Miller, President/CEO, MRI Network Chandra Pappas, Executive Vice President, Nelson Opportunities & Challenges Track A New Sheriff in Town: Legal and Compliance in a Biden Administration With a new administration coming to Washington and a different outlook and set of priorities, what can staffing firms expect in 2021 and beyond? We will explore likely (or not) legislation as well as regulatory and enforcement priorities with both the incoming administration and a new shape of Congress. Moderator: Fiona Coombe, LLB, Director, Legal & Regulatory Research, CCWP, Staffing Industry Analysts Panelists: Stephen C. Dwyer, SVP, CLO and COO, American Staffing Association Jason B. Klimpl, Esq., Partner, Tannenbaum Helpern Syracuse & Hirschtritt LLP M. C. Elvis Oxley, Managing Director, BDO USA, LLP Leadership Track Sales Success in This New World The world has shifted to remote work as selling and managing virtually is the “new normal.”  The stakes are high to learn the strategies, processes and skills needed to effectively build your brand, prospect and sell to clients in a virtual environment. Butler Street has been selling and managing virtually since its inception in 2013 and has created the playbook for success in a virtual environment. Managing partners, Mike Jacoutot and Mary Ann McLaughlin, will share best practices and the road map to equip both your salespeople and leaders with the tools and processes to create connection, foster openness, increase credibility and build trust to drive momentum and win more sales opportunities in a virtual environment. Speakers: Mike Jacoutot, Managing Partner, Butler Street Consulting Mary Ann McLaughlin, Managing Partner, Butler Street Consulting IDEAS IN ACTION – IN CONVERSATION WITH   Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. New this year, In Conversation With Ideas in Actions are executive sessions with supplier CEOs and SIA’s President. Navigating the Bleeding Edge—Creating a Successful Technology Strategy to Automate Your Staffing Company Presented by Avionté Staffing and Recruiting Software New Workforce Management applications come onto the Market almost daily, promising prospective buyers with the ability to recruit faster and keep clients longer while reducing administrative burden.  But what solutions really work? How do you ensure the technology investments you make today are not obsolete in five years? What can go wrong in selecting new technology? In this interactive discussion, Rishabh Mehrotra, the CEO of Avionté discusses the lessons learned from successful staffing companies who have leveraged technology to become more agile, scale, and thrive in a demanding labor market. As part of the discussion, Rishabh will discuss critical technology trends that staffing companies should be aware of over the next decade. Barry Asin, President, Staffing Industry Analysts in conversation with Rishabh Mehrotra, Chief Executive Officer, Avionté IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. Experience Sharing: The Ways Staffing Companies Can Succeed in the Current Environment Presented by IMS People Possible 2021 has brought in new opportunities for growth. As various sectors continue to show an upward trend, staffing companies consider re-engineering their business model to match this trend. What strategies or business models have worked for progressive staffing companies? How has remote working been a game-changer? Is outsourcing still relevant? Join Bryan Tweed, VP Sales and Key Accounts at IMS People Possible, as he shares his experience of consulting with progressive Staffing Companies and the strategies they are adopting to match the expected growth and take advantage of opportunities of 2021. Speaker: Bryan Tweed, Vice President, Sales and Key Accounts, IMS People Possible
  (PST) 12:50 – 1:00 PM (EST) 3:50 – 4:00 PM	Transition Break
  (PST) 1:00 – 1:45 PM (EST) 4:00 – 4:45 PM	CONCURRENT SESSIONS Segment/Sector Track Professional Staffing – Exploring the World Beyond IT and Healthcare While much of professional staffing can be done on a remote basis, significant changes, challenges and opportunities have arisen as a result of the current environment. This diverse area which includes engineering, life sciences, marketing/creative, finance and accounting, and legal is also home to some of the most creative developments in the staffing industry. In this session, we will take a look at how a number of leaders in these professional staffing segments have adapted to change, highlight some of their noteworthy advancements, and discuss their approaches to 2021. Moderator: Curtis Starkey, Research Analyst, Staffing Industry Analysts Panelists: Celeste Gudas, Chairman, Founder, 24 Seven Janette Marx, Chief Executive Officer, Airswift Shane Oberg, CEO, DeWinter Group Opportunities & Challenges Track From Staffing to Solutions: Lessons From the Frontier Across multiple different segments and sectors of the industry we see an increasing need for staffing firms to not just provide people but provide complete solutions. In this session we will explore the opportunities and the challenges that come with growing your business through delivering solutions to your clients. Moderator: Peter Reagan, Sr. Director, CWS & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panelists: Bert Bean, CEO, Insight Global Raja Narayana, CEO, Aditi Consulting Raj Sardana, Chairman and CEO, ACS Solutions Leadership Track The Role of the Recruiter in a Tech-First World With the ongoing growth of AI and other sophisticated recruiting tools, how has the traditional recruiting job changed? What is different about the skills and competencies required? What is the model to measure success and incentivize? What is the recruiter’s perspective on having to “partner” with robust recruiting technology? What are the benchmarks for productivity in this new world and how much does the human element still matter? Our expert panel explores all these topics and more! Moderator: Diana Gabriel, SVP, Global Corporate Membership, CCWP, Staffing Industry Analysts Panelists: Tom Enright, VP Recruiting - Specialty Practices, Yoh, A Day & Zimmermann Company Chrystal Fugett, Senior Director, Recruitment, Aya Healthcare Lydia Wilson, Executive Vice President, Strategy & Development, Signature Consultants IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. Support More Equitable Healthcare Solutions Across Your Workforce Presented by Anthem FlexHour Plans Anthem is working with Employers to transform healthcare with trusted and caring solutions. Please join Tim Mills, Vice President, Sales FlexHour plans from Anthem will share insights on: •    Understanding how today’s agile workforce, personalized health and social influences demand new health and benefit strategies. •    How Anthem's flexible healthcare approach can help your organization respond to evolving workforce trends, win the war for talent, simplify benefit administration and reduce cost. •    How Anthem’s thoughtful plan designs provide real financial protection for real life healthcare needs. Speaker: Tim Mills, Sales Vice President, FlexHour Plans, Anthem Blue Cross and Blue Shield IDEAS IN ACTION Ideas in Action sessions showcase leading suppliers and their solutions to the industry’s most pressing challenges. Getting Real with No-Code Workflow, Automation & AI in the Staffing Industry Presented by Catalytic What is your firm currently doing to enable your non-technical employees to improve their own work and customer operations without tapping into your highly valued and strapped IT and developer teams.Join this fast-paced interactive session to learn more about how other staffing firms and MSPs have taken advantage of no-code workflow automation solutions to empower business users to build digitized, automated and AI-enabled workflows to: •    Increase operations speed and efficiency •    Free up time to focus on mission critical responsibilities •    Reduce client escalations •    Improve client health and user experience •    Differentiate your firm and win more business Speakers: Michael Barney, Regional Director, Catalytic Nasir Feerasta, Customer Solutions, Catalytic
  (PST) 1:45 – 2:00 PM (EST) 4:45 – 5:00 PM	Networking Break & Exhibits Open Sponsored by Haley Marketing
  (PST) 1:50 – 2:00 PM (EST) 4:50 – 5:00 PM	SPECIAL RECOGNITION Best Staffing Firms to Work/Temp For Announcements Sponsored by Sense SIA will announce the winners of the Best Staffing Firms to Work/Temp For awards measured by key engagement categories including teamwork, trust in senior leaders, feeling valued, manager effectiveness, as well as compensation and benefits. Employee engagement has never been more important - find out who's doing a good job. Presenters: Diana Gabriel, SVP, Global Corporate Membership, CCWP, Staffing Industry Analysts Pankaj Jindal, Co-Founder, Sense
  (PST) 2:00 – 3:00 PM (EST) 5:00 – 6:00 PM	KEYNOTE The Disruption Mindset: Why Some Organizations Transform While Others Fail Sponsored by Glider AI, Inc. Many companies make “disruption” their goal, while others seek to protect their existing business model from being disrupted. Those seeking to disrupt believe that if they just develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But that’s not how disruption works. Disruption doesn’t create growth; growth creates disruption. While growth is always hard, disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on the next-generation client and talent or today’s reliable one? Should we abandon our current business model for an entirely new one? Disruption demands bold leadership and, often, massive cultural transformation. Regardless of where your business sits, to be on the right side of disruptive change requires having a growth strategy that aligns the entire organization around the future customer experience, as well as the leadership and culture to execute that strategy. Speaker: Charlene Li, New York Times Best-Selling Author, Entrepreneur and the Founder and Senior Fellow at Altimeter
  (PST) 3:00 – 4:00 PM (EST) 6:00 – 7:00 PM	Networking & Exhibits Open

  Thursday, March 11, 2021

  (PST) 8:00 – 9:00 AM (EST) 11:00 AM – 12:00 PM	Networking & Exhibits Open
  (PST) 9:00 AM – 12:10 PM (EST) 12:00 – 3:10 PM* *Includes Breaks	EXECUTIVE DEEP DIVES On the final day of Executive Forum, we focus on in-depth exploration of the critical tactics and strategies that staffing executives need to ensure the growth and success of their business in a rapidly changing business environment. There are two options to choose from - Small/Mid-size Staffing Firms and Staffing Technology. Small/Mid-size Staffing Firms Deep Dive (PST) 9:00 – 10:00 AM / (EST) 12:00 – 1:00 PM Break Through Growth Strategies for a New World What is it that leaders of fast-growing staffing firms are able to do to grow their businesses in both good times and bad? In this TED Talk style session we will hear directly from executives who have found ways to overcome the obstacles and break through the barriers to growth. Moderator: Barry Asin, President, Staffing Industry Analysts Speakers: John Hayes, President/CEO, Hayes Locums Cindy Pasky, Founder, CEO, Strategic Staffing Solutions Michael Winwood, Chairman and Co-Founder, Optomi Professional Services _______________________________________________________________________________ (PST) 10:00 – 10:15 AM / (EST) 1:00 – 1:15 PM Networking Break & Exhibits Open Sponsored by Haley Marketing _______________________________________________________________________________ (PST) 10:15 – 11:15 AM / (EST) 1:15 – 2:15 PM Break Through Growth Panel and Q&A In this interactive session we talk with our break through growth executives and explore their key insights, aha moments and hard-won lessons learned as they sought to grow their business. Bring all your questions and plenty of notepaper as we dive deep into the practical side of growing a staffing business in a challenging environment. Moderator: Barry Asin, President, Staffing Industry Analysts Panelists: Mike Cleland, Founder, Charted Path John Hayes, President/CEO, Hayes Locums Cindy Pasky, Founder, CEO, Strategic Staffing Solutions Michael Winwood, Chairman and Co-Founder, Optomi Professional Services _______________________________________________________________________________ (PST) 11:15 – 11:25 AM / (EST) 2:15 – 2:25 PM Transition Break _______________________________________________________________________________ (PST) 11:25 AM – 12:10 PM / (EST) 2:25 –3:10 PM Roundtable Discussions This structured networking session will allow our attendees and panelists to gather for an on camera, interactive discussion in small groups as we explore the challenges, tips and key lessons learned of staffing firms seeking growth. Staffing Technology Deep Dive (PST) 9:00 – 10:00 AM / (EST) 12:00 – 1:00 PM Technology Strategies for a Disrupted World Join our panel of technology experts to discuss effective technology strategies in a staffing market that has never before been faced with such serious disruption. Important market trends that were already established before the global pandemic have been given added impetus during the course of 2020 and we can be sure that the year ahead is going to create both serious challenges and exciting opportunities. Using SIA's proprietary research, our panel will explore the strategies you will need to thrive and survive in this new environment. Moderator: John Nurthen, Executive Director, Global Research, Staffing Industry Analysts Panelists: Lauren B. Jones, Founder, Leap Consulting Solutions Teppo Paavola, Group Chief Digital Officer, Adecco Group AG Anastasia C. Valentine, President/Managing Partner, Resource 1, Inc _______________________________________________________________________________ (PST) 10:00 – 10:15 AM / (EST) 1:00 – 1:15 PM Networking Break & Exhibits Open Sponsored by Haley Marketing _______________________________________________________________________________ (PST) 10:15 – 11:15 AM / (EST) 1:15 – 2:15 PM Flipping the Switch: Implementing and Optimizing a Digital Staffing Platform for your Business One of the most visible ways staffing firms are digitally transforming is the deployment of staffing platforms. These platforms marry technology and processes found in two-sided digital talent marketplaces with traditional staffing firm pricing models. The technology is gaining rapid adoption and expanding its addressable market into more staffing segments. Is a staffing platform right for your staffing firm? What are the benefits and drawbacks? What choices do staffing firms have in acquiring this technology? And once you've implemented how do you ensure it grows revenue and improves productivity? Join our panel of subject matter experts as we seek to provide answers to these questions and many others on this timely topic! Moderator: Brian Wallins, Research Manager, Staffing Industry Analysts Panelists: Novo Abakare, COO, Indeed Flex Rick Betori, SVP, Field Strategy and Operations, PeopleReady/TrueBlue Ericka Hyson, President, WorkN _______________________________________________________________________________ (PST) 11:15 – 11:25 AM / (EST) 2:15 – 2:25 PM Transition Break _______________________________________________________________________________ (PST) 11:25 AM – 12:10 PM / (EST) 2:25 – 3:10 PM Roundtable Discussions Network in small groups and learn from your peers in our popular video enabled Roundtable Discussions. Topics: • Automation Opportunities: What, Where, How? • Building Your Core Tech Stack: Front, Middle and Back Office • Chatbot Best Practices • Eliminating Bias in the Matching Algorithm • Real-World Potential of Blockchain • Security and Risk Management • Tech Priorities for SME Staffing Firms • Utilizing Engagement Platforms in a Post-COVID World
  (PST) 12:10 PM (EST) 3:10 PM	Executive Forum North America Concludes