2021 Executive Forum North America – Agenda

• Monday, March 8, 2021

  (PST) 8:00 AM – 6:00 PM (EST) 11:00 AM – 9:00 PM

  Executive Forum North America Registration & Welcome

  Tuesday, March 9, 2021

  (PST) 8:00 – 9:00 AM (EST) 11:00 AM – 12:00 PM	Pre-Event Networking & Exhibits Open
  (PST) 9:00 – 9:45 AM (EST) 12:00 – 12:45 PM	OPENING KEYNOTE New Strategies for a New World 2021 promises to be a year like no other for the economy and certainly for the staffing industry and the surrounding ecosystem. Using SIA's award-winning research, President Barry Asin explores the key trends and disruptive changes you need to harness in order to grow through what promises to be a time of unprecedented volatility, uncertainty, complexity and ambiguity (VUCA). We will also examine the leadership characteristics needed to be successful as staffing firms seek to navigate this environment. Speaker: Barry Asin, President, Staffing Industry Analysts
  (PST) 9:45 – 9:55 AM (EST) 12:45 – 12:55 PM	Transition Break
  (PST) 9:55 – 10:25 AM (EST) 12:55 – 1:25 PM	ROUNDTABLE DISCUSSIONS New Competencies for a New World Building on themes explored in our opening keynote, industry leaders gather for an on camera roundtable session organized by company size and role to discuss what leaders in 2021 need to do to be effective in an increasingly tech driven, chaotic and unpredictable world. We challenge participants to reflect on the leadership skills and disciplines they needed to survive (and perhaps thrive) in 2020 and the lessons they've brought with them as they look forward to into 2021.
  (PST) 10:25 – 10:35 AM (EST) 1:25 – 1:35 PM	Transition Break
  (PST) 10:35 – 11:20 AM (EST) 1:35 – 2:20 PM	CONCURRENT SESSIONS Segment/Sector Track Industrial Staffing Success in 2021 and Beyond The industrial staffing segment has been center stage for some of the most dramatic transformations occurring in the staffing industry. From the impact of technology and recruiter-less staffing platforms and apps to the disruptive impact and health and safety issues of the coronavirus pandemic, the industry is rife with change and transformation. In this session we will explore how that change has played out in the key areas of the industry including warehousing, hospitality, e-commerce, logistics and more. Moderator: Timothy Landhuis, Director of Research, North America, Staffing Industry Analysts Panelists: Greg Lambert, CEO, TERRA Staffing Group Gary Spinner, COO, Lyneer Staffing Solutions Opportunities/Challenges Track Upskilling Your Talent Pipeline for the Future We know that new and different skills will be needed for the next wave of demand. How will your staffing firm prepare your workforce? Upskilling and reskilling will be critical components as the staffing industry helps solve the talent shortage. How can your company benefit as the staffing industry becomes the last mile of the education system to help move skilled people where they are needed? Join us as we discuss how to upskill your talent for the future. Moderator: Adrianne Nelson, Sr. Director, Global Membership Products, CCWP, Staffing Industry Analysts Panelists: Geoff Abere, Director of Contingent Workforce, FINRA Ryan Craig, Managing Director, Achieve Partners Kip Wright, CEO, Genuent Leadership Track Leadership in a Remote Work World Covid-19 will one day be a distant memory, but the changes it has wrought on the world of work – extensive remote work – is here to stay. What does it take to be an effective leader when your team is distributed far and wide? How do you measure performance while keeping your workers engaged? What does it take to build and maintain the culture you want? And when face-to-face meetings are rare, how do you ensure you select, develop and retain the best talent for the job? We will explore all this and more with leaders whose businesses and teams are thriving in a remote environment. Moderator: Subadhra Sriram, Editor & Publisher, Media Products, Staffing Industry Analysts Panelists: Matt Riley, COO, Creative Circle Tim Sanders, VP Customer Insights, Upwork Stacey Stanley, President of Health Carousel Locum Network, Health Carousel
  (PST) 11:20 – 11:50 AM (EST) 2:20 – 2:50 PM	Networking Break & Exhibits Open
  (PST) 11:50 AM – 12:35 PM (EST) 2:50 – 3:35 PM	CONCURRENT SESSIONS Segment/Sector Track IT Staffing in the New World   Not only is IT the largest professional staffing segment, it is now more than ever one of the most dynamic. Despite impressive resilience in an uncertain economy, IT staffing firms are rapidly transforming traditional processes with lessons learned operating through the pandemic. The implications across the competitive landscape promise to be lasting and profound. Join us as we engage with industry leaders who will share practical insights for today and their visions for the road ahead. Moderator: Brian Wallins, Research Manager, Staffing Industry Analysts Panelists: Sam Kaufman, President, Insight Global Ranjini Poddar, CEO & Co-founder, Artech L.L.C. Opportunities/Challenges Track Partnering with Private Equity: What Staffing Owners Need to Know A panel of private equity (PE) investors and staffing firms who receive private equity funding discusses the impact of private equity on staffing, what staffing firms should look for in private equity investors and how to make sure that bringing in private equity money to your staffing business is a true win-win. We will also discuss what PE firms look for when they make an investment, red flags to look out for and where it works well and where it doesn't. Moderator: Kersten Buck, VP, Global Strategy & Solutions, CCWP, Staffing Industry Analysts Panelists: Jonathon Bunt, Director, FFL Partners Mark Eldridge, CEO, ALKU David MacKeen, CEO, Eliassen Group Leadership Track The Staffing Execs Guide to Direct Sourcing and Talent Pools SIA surveys of large contingent workforce buyers show that direct sourcing and talent pools are among top priorities for implementation in the years ahead. This session will explore the different direct sourcing models in the marketplace, the technology that enables them and the range of applications of direct sourcing of interest to your clients. We will also examine how staffing firms can see this trend as an opportunity and seek to capitalize on it as well as how to minimize the risks to the long-term health of your business.
  (PST) 12:35 – 12:45 PM (EST) 3:35 – 3:45 PM	Transition Break
  (PST) 12:45 – 1:30 PM (EST) 3:45 – 4:30 PM	CONCURRENT SESSIONS Segment/Sector Track So, You Want to Be in Healthcare? Healthcare staffing firms have been placing clinicians on the front lines of the current pandemic, doing work that can be highly rewarding, though also highly challenging, in places with extreme demand. In this session, we will focus on areas within healthcare staffing seeing considerable COVID-related demand, such as travel nursing and respiratory therapy, while also taking a broader view of what we anticipate as we make our way out of the pandemic. If you are thinking of building a healthcare staffing business, this session will provide a candid introduction to the market’s challenges and opportunities. Moderator: Tony Gregoire, Director of Custom Research, CCWP, Staffing Industry Analysts Panelists: Sheldon Arora, CEO, LiquidAgents Healthcare Bart Valdez, CEO, Fastaff Travel Nursing Dan White, President, Workforce Solutions, AMN Healthcare Opportunities/Challenges Track Diversity and Inclusion After a tumultuous 2020, diversity and inclusion is a high priority for many clients and we've seen public statements of support from many staffing executives. How can staffing firms go beyond talk to build their own organizations to become more diverse and inclusive and what role do staffing firms play in helping clients achieve their diversity goals? Our expert panelists share the latest research and discuss the challenges, opportunities and keys to success. Leadership Track Leading Technology and Your Team Through a Digital Transformation The impact of technology on staffing continues to accelerate every year as many firms now seek to achieve digital transformation of their traditional staffing business. We've seen that getting the technology right is only one component of the challenge. Much more difficult though is disrupting established processes, job roles and long-held organizational beliefs. In this session we explore the leadership challenges of managing a digital transformation to achieve maximum increases in productivity and competitiveness, and what staffing executives need to do to make it happen. Moderator: Maxim Kupfer, Interactive Research Developer, CCWP, Staffing Industry Analysts Panelists: Taryn Owen, President, PeopleReady Jourdan Block, Chief Operating Officer, Staffing the Universe Family of Companies
  (PST) 1:30 – 2:00 PM (EST) 4:30 – 5:00 PM	Networking Break & Exhibits Open
  (PST) 2:00 – 3:00 PM (EST) 5:00 – 6:00 PM	KEYNOTE Growing Your Staffing Business: An Essentialists Approach to Success in Business and Life New York Times and Wall Street Journal best-selling author, Greg McKeown speaks to people who have ever felt motion sickness instead of momentum or felt they were making a millimeter progress in a million directions. He offers a way of thinking for discerning what is essential, eliminating what is not, and removing obstacles in order to make execution as effortless as possible. The disciplined pursuit of less (but better) outlines how to break through to the next level of contribution. Speaker: Greg McKeown, New York Times Best-Selling Author of Essentialism: The Disciplined Pursuit of Less
  (PST) 3:00 – 4:00 PM (EST) 6:00 – 7:00 PM	Networking & Exhibits Open

  Wednesday, March 10, 2021

  (PST) 8:00 – 9:00 AM (EST) 11:00 AM – 12:00 PM	Networking & Exhibits Open
  (PST) 9:00 – 10:00 AM (EST) 12:00 – 1:00 PM	KEYNOTE PANEL Leadership in a New World Our keynote panel of top executives from leading staffing firms explores the impact of the pandemic on the industry, how we will recover in the months and years ahead and what industry executives need to do to be prepared for a new world of challenge and opportunity. We will look closely at the transformative impact of technology on the industry as well as the timeless role of leaders in helping their organizations and their people navigate the road ahead. Moderator:   Barry Asin, President, Staffing Industry Analysts Panelists: Alan Braynin, CEO/President, Aya Healthcare Christophe Catoir, President Adecco, The Adecco Group Kate Duchene, CEO, Resources Global Professionals Karen Fichuk, CEO, North America, Randstad
  (PST) 10:00 – 10:10 AM (EST) 1:00 – 1:10 PM	Transition Break
  (PST) 10:10 – 10:40 AM (EST) 1:10 – 1:40 PM	ROUNDTABLE DISCUSSIONS Hot Topics Network and interact with staffing executives around some of the leading-edge topics and issues in the industry. These on camera small group discussions are an ideal way to learn from other attendees and generate ideas on your most pressing issues.
  (PST) 10:40 – 10:50 AM (EST) 1:40 – 1:50 PM	Transition Break
  (PST) 10:50 – 11:35 AM (EST) 1:50 – 2:35 PM	CONCURRENT SESSIONS Segment/Sector Track Building a Workforce Solutions Business: MSP, RPO and More for Staffing Firms The wants and needs of the enterprise buyer are changing. In this session we will explore how staffing firms can build their own workforce solutions practice to deliver higher levels of integrated services for their clients. From building MSP and RPO businesses to providing total talent acquisition services, come hear how these providers have transformed their service offerings from the traditional staffing business to a one stop talent shop. Moderator: Dawn McCartney, VP, CWS Council, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panelists: Joseph Hanna, Chief Strategy Officer, Workforce Logiq Matt Rivera, Vice President, Marketing & Communications, Yoh Debra Timmerman, Vice President, KellyOCG Opportunities/Challenges Track Opportunities in the Covid and Post Covid Economy This session will explore where the pockets of opportunity are in 2021 and where they are likely to be different from the past as we look to 2022 and beyond. Leadership Track In Discussion with Greg McKeown In this conversation with SIA Chief Operating Officer Ursula Williams, we discuss the ways that staffing executives can implement Greg's key practices to help you achieve better business results, improve your work life balance and prepare for an increasingly volatile future environment. Moderator: Ursula Williams, Chief Operating Officer, Staffing Industry Analysts Speaker: Greg McKeown, New York Times Best-Selling Author of Essentialism: The Disciplined Pursuit of Less
  (PST) 11:35 AM – 12:05 PM (EST) 2:35 – 3:05 PM	Networking Break & Exhibits Open
  (PST) 12:05 – 12:50 PM (EST) 3:05 – 3:50 PM	CONCURRENT SESSIONS Segment/Sector Track Perm Placement and Executive Search in a New Era The vast majority of staffing firms do perm placement, but few actually do it well. Our team of veteran industry executives explore the keys to success in perm, the latest trends and the timeless truths. If you aren't currently doing perm or have the nagging feeling that your perm business could be performing better this is the session for you. Opportunities/Challenges Track A New Sheriff in Town: Legal and Compliance in a Biden Administration With a new administration coming to Washington and a different outlook and set of priorities, what can staffing firms expect in 2021 and beyond? We will explore likely (or not) legislation as well as regulatory and enforcement priorities with both the incoming administration and a new shape of Congress. Moderator: Fiona Coombe, LLB, Director, Legal & Regulatory Research, CCWP, Staffing Industry Analysts Panelists: Stephen C. Dwyer, SVP, CLO and COO, American Staffing Association Jason B. Klimpl, Esq., Partner, Tannenbaum Helpern Syracuse & Hirschtritt LLP Leadership Track Sales Success in This New World The world has shifted to remote work as selling and managing virtually is the “new normal.”  The stakes are high to learn the strategies, processes and skills needed to effectively build your brand, prospect and sell to clients in a virtual environment. Butler Street has been selling and managing virtually since its inception in 2013 and has created the playbook for success in a virtual environment. Managing partners, Mike Jacoutot and Mary Ann McLaughlin, will share best practices and the road map to equip both your salespeople and leaders with the tools and processes to create connection, foster openness, increase credibility and build trust to drive momentum and win more sales opportunities in a virtual environment. Speakers: Mike Jacoutot, Managing Partner, Butler Street Mary Ann McLaughlin, Managing Partner, Butler Street Consulting
  (PST) 12:50 – 1:00 PM (EST) 3:50 – 4:00 PM	Transition Break
  (PST) 1:00 – 1:45 PM (EST) 4:00 – 4:45 PM	CONCURRENT SESSIONS Segment/Sector Track Professional Staffing – Exploring the World Beyond IT and Healthcare While much of professional staffing can be done on a remote basis, significant changes, challenges and opportunities have arisen as a result of the current environment. This diverse area which includes engineering, life sciences, marketing/creative, finance and accounting, and legal is also home to some of the most creative developments in the staffing industry. In this session, we will take a look at how a number of leaders in these professional staffing segments have adapted to change, highlight some of their noteworthy advancements, and discuss their approaches to 2021.   Opportunities/Challenges Track From Staffing to Solutions: Lessons From the Frontier Across multiple different segments and sectors of the industry we see an increasing need for staffing firms to not just provide people but provide complete solutions. In this session we will explore the opportunities and the challenges that come with growing your business through delivering solutions to your clients. Moderator: Peter Reagan, Sr. Director, CWS & Research, CCWP, SOW Mgmt. Expert, Staffing Industry Analysts Panelists: Bert Bean, CEO, Insight Global Raja Narayana, CEO, Aditi Consulting Leadership Track The Role of the Recruiter in a Tech-First World With the ongoing growth of AI and other sophisticated recruiting tools, how has the traditional recruiting job changed? What is different about the skills and competencies required? What is the model to measure success and incentivize? What is the recruiter’s perspective on having to “partner” with robust recruiting technology? What are the benchmarks for productivity in this new world and how much does the human element still matter? Our expert panel explores all these topics and more!
  (PST) 1:45 – 2:00 PM (EST) 4:45 – 5:00 PM	Networking Break, Exhibits Open & Best Staffing Firms to Work/Temp For Announcements
  (PST) 2:00 – 3:00 PM (EST) 5:00 – 6:00 PM	KEYNOTE The Disruption Mindset: Why Some Organizations Transform While Others Fail  Many companies make “disruption” their goal, while others seek to protect their existing business model from being disrupted. Those seeking to disrupt believe that if they just develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But that’s not how disruption works. Disruption doesn’t create growth; growth creates disruption. While growth is always hard, disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on the next-generation client and talent or today’s reliable one? Should we abandon our current business model for an entirely new one? Disruption demands bold leadership and, often, massive cultural transformation. Regardless of where your business sits, to be on the right side of disruptive change requires having a growth strategy that aligns the entire organization around the future customer experience, as well as the leadership and culture to execute that strategy. Speaker: Charlene Li, New York Times Best-Selling Author, Entrepreneur and the Founder and Senior Fellow at Altimeter
  (PST) 3:00 – 4:00 PM (EST) 6:00 – 7:00 PM	Networking & Exhibits Open

  Thursday, March 11, 2021

  (PST) 8:00 – 9:00 AM (EST) 11:00 AM – 12:00 PM	Networking & Exhibits Open
  (PST) 9:00 AM – 12:10 PM (EST) 12:00 – 3:10 PM* *Includes Breaks	EXECUTIVE DEEP DIVES On the final day of Executive Forum, we focus on in-depth exploration of the critical tactics and strategies that staffing executives need to ensure the growth and success of their business in a rapidly changing business environment. Small/Mid-size Staffing Firms Deep Dive (PST) 9:00 – 10:00 AM / (EST) 12:00 – 1:00 PM Break Through Growth Strategies for a New World What is it that leaders of fast-growing staffing firms are able to do to grow their businesses in both good times and bad? In this TED Talk style session we will hear directly from executives who have found ways to overcome the obstacles and break through the barriers to growth. Speaker: Cindy Pasky, Founder, CEO, Strategic Staffing Solutions (PST) 10:00 – 10:15 AM / (EST) 1:00 – 1:15 PM Networking Break & Exhibits Open (PST) 10:15 – 11:15 AM / (EST) 1:15 – 2:15 PM Break Through Growth Panel and Q&A In this interactive session we talk with our break through growth executives and explore their key insights, aha moments and hard-won lessons learned as they sought to grow their business. Bring all your questions and plenty of notepaper as we dive deep into the practical side of growing a staffing business in a challenging environment. Moderator: Barry Asin, President, Staffing Industry Analysts Speakers: Mike Cleland, Founder, Charted Path Cindy Pasky, Founder, CEO, Strategic Staffing Solutions (PST) 11:15 – 11:25 AM / (EST) 2:15 – 2:25 PM Transition Break (PST) 11:25 AM – 12:10 PM / (EST) 2:25 –3:10 PM Roundtable Discussions This structured networking session will allow our attendees and panelists to gather for an on camera, interactive discussion in small groups as we explore the challenges, tips and key lessons learned of staffing firms seeking growth. Staffing Technology Deep Dive (PST) 9:00 – 10:00 AM / (EST) 12:00 – 1:00 PM Technology Strategies for a Disrupted World Join our panel of technology experts to discuss effective technology strategies in a staffing market that has never before been faced with such serious disruption. Important market trends that were already established before the global pandemic have been given added impetus during the course of 2020 and we can be sure that the year ahead is going to create both serious challenges and exciting opportunities. Using SIA's proprietary research, our panel will explore the strategies you will need to thrive and survive in this new environment. (PST) 10:00 – 10:15 AM / (EST) 1:00 – 1:15 PM Networking Break & Exhibits Open (PST) 10:15 – 11:15 AM / (EST) 1:15 – 2:15 PM Flipping the Switch: Implementing and Optimizing a Digital Staffing Platform for your Business One of the most visible ways staffing firms are digitally transforming is the deployment of staffing platforms. These platforms marry technology and processes found in two-sided digital talent marketplaces with traditional staffing firm pricing models. The technology is gaining rapid adoption and expanding its addressable market into more staffing segments. Is a staffing platform right for your staffing firm? What are the benefits and drawbacks? What choices do staffing firms have in acquiring this technology? And once you've implemented how do you ensure it grows revenue and improves productivity? Join our panel of subject matter experts as we seek to provide answers to these questions and many others on this timely topic! (PST) 11:15 – 11:25 AM / (EST) 2:15 – 2:25 PM Transition Break (PST) 11:25 AM – 12:10 PM / (EST) 2:25 – 3:10 PM Roundtable Discussions This structured networking session will allow our attendees and panelists to gather for an on camera, interactive discussion in small groups as we explore the challenges, tips and key lessons learned of staffing firms seeking growth.
  (PST) 12:10 PM (EST) 3:10 PM	Executive Forum North America Concludes