3 Micro Planned Giving Strategies During COVID-19


Michelle Covington

Michelle has raised $7M in planned gift support for charities over her 11 years in various development positions. Gift types include bequests and charitable gift annuities as well as insurance policies, land, inherited IRAs and appreciated securities. Currently the Chief Advancement Officer for the Sonoma County Family YMCA, she is a member of the Redwood Empire Estate Planning Council, a student at CSU Fullerton in the Professional Fiduciary certificate program, and has attended numerous planned giving seminars, workshops and conferences including the 6 week Basics Course (twice!) offered through the Northern California Planned Giving Council. 

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Kerry Rego
Kerry Rego is a social media trainer, technology consultant, author, and speaker working with individuals, businesses, government, and nonprofits since 2006. She educates people, implements tools, and trains staff on new media.

Kerry is a lecturer at Sonoma State University and adjunct faculty at Santa Rosa Junior College. She’s a recipient of the North Bay Business Journal’s 2011 “Forty Under 40 Award” and the author of The Social Media Starter Kit and What You Don’t Know About Social Media CAN Hurt You: Take Control of Your Online Reputation.